上海招聘

Job title: Senior Marketing Specialist, e-Commerce/CRM, China

Location: Beijing

Purpose of the role: Growth China B2C Revenue through Group and other marketing activities 

 

Key tasks:

• Execute marketing and relationship-building activities into China preferred Group accounts, to increase the number of users, grow revenue, improve account retention and identify expansion opportunities.
• Manage relationships with key decision-makers and customers through a central CRM database.Use the CRM system to achieve account health metrics.
• Work seamlessly with other Growth team members and Customer support team to process new business opportunities and provide follow up through digital account-based marketing activities.
• Set-up of new account acquisition programs through current or new targeted ads platforms, managing of marketing channels to target audiences: email, social media, paid ads.
• Define account lifecycle program, adopt different marketing plans in different stages of account life cycle; Set KPI and monitor the results according to account behavior and account lifetime value.

 

Job Requirements:

• Bachelor’s degree with minimum 3 years prior service experience, preferably work in the publishing, academic and scientific research related sector;
• Experience using CRM software to execute marketing communications and CRM best practice
• Deep understanding of customer digital journey, what expectations customers have and what possible frustrations could be and knowing how to incorporate it into marketing activities;
• Strong ecommerce knowledge alongside proven experience in building digital marketing campaigns to targeted audience groups;
• Must be well organized, highly motivated, flexible and able to work independently;
• Able to collaborate with colleagues from local to global offices and across functional team; Ability to attend meetings in different time zone;
• Good command of spoken and written English and Chinese;

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