上海招聘

PURPOSE OF FUNCTION:

To develop sales in an efficient and effective way in all media, in order to attract more customers

who come more often and buy more. We do this by optimising our sales priorities, commercial

activities and ensuring the right forecasts for our total offer. Our main responsibilities are

developing and executing sales steering, selling the IKEA way, range grouping, pricing, range

management and launches. This ensures an enjoyable, convenient and successful shopping and

buying experience, which leads to increased sales and sustained long-term profitability.

PURPOSE OF THE JOB:

My key aim is to establish IKEA as the first destination for furnishing small businesses in my local

market. I drive and develop the IKEA BUSINESS for the stores in one local market by setting clear local IKEA Business strategy, optimizing sales in my IKEA BUSINESS points and our stores through leading and inspiring my team, using knowledge of our range, local market and customers.

ASSIGNMENT:

Consumers / Customers

? My priority is to ensure that my shops are in shape as new at all times throughout the day and that my co-workers are ready and available to serve the customers and help them to buy.

? I optimize the effectiveness of the IKEA BUSINESS point ensuring my co-workers are available

and actively offer assistance when customers need help, advice and support.

? I listen and learn from my customers, analysis to understand local IKEA business owners and competition situation. This allows me to look at my shop through their eyes and to understand the everyday lives of customers in my market and their BUSINESS needs.

? I present my products to reflect the width and depth of the IKEA range in order to satisfy and

inspire the different BUSINESS needs and home furnishing tastes of our visitors.

? I spend my working time both on the shop floor and visit business customer because my real love is making shopping easy, convenient and successful for our business customers and build relationship with business customer in the local market.

? I am responsible for the implementation and communication of services specifically aimed at supporting the shopping needs of business customers.

? I know about all the services offered in our store and use this knowledge to help my customers make informed choices, which results in a better shopping experience for them. I ensure my team does the same. 2009

? I am responsible for recruiting IKEA business community member which is double wallet customers, business customer, and contract customer, etc.

? I actively work at building long lasting relationships with the local business community in order

to increase their awareness of how IKEA can meet their furnishing needs. (website and events)2

? I work actively as an IKEA ambassador of branding in the local community with local marketing PR.

? I have confidence and want to listen to my customers who have a complaint. I then use my

knowledge of both the product and how the IKEA organisation works, to offer informed solutions that ensure customers leave the store with a positive impression. I lead and manage my team to do the same.

? I ensure my shop is a safe and secure environment at all times for visitors and co-workers.

Commercial

I lead and manage my team to grow our sales with sustained long term profitability. I do this by:

? set up local IKEA business strategy under national IKEA business strategy frame with local market knowledge.

? optimizing sales and profitability through the successful implementation of the IKEA BUSINESS concept.

? taking ownership for IKEA range, and actively promoting the IKEA commercial priorities and volume commitments.

? ensuring my team and I know our top selling products, 3 Aces and 1 King, and that they are

available and clearly communicated and displayed at all times. We promote alternative

products when these are unavailable.

? taking fast action on commercial opportunities; acting on customer feedback, as well as

competition, supply and performance analysis.

? understanding local market needs I present the IKEA product range commercially to encourage

our customers to buy more.

? educating my team in the IKEA way of selling.

? attracting new business visitors to the store and converting more business visitors to loyal,

long-term customers through working with our local marketing manager, the store commercial

activities leader and other functions to ensure we maximize the use of all external and internal

media and in-store activities.

? develop business and contract customer by actively approach way to optimize the sales opportunity.

? analyzing the results of media and store activities aimed at business customers against our

stated objectives. I do this to learn from what has worked and what has not. I use this

information to plan future activities and to share our learning with my matrix and colleagues.

? agreeing to clear expectations with my team on shop-keeping routines and following up on

them.

? networking between stores to share good examples and successes.

? working with, and influencing, the commercial team and other support functions in order to

become first choice for furnishing solutions in the local Business community and generate sales

growth

? ensuring that all my actions are aligned with our objective of becoming the leader in life at

home and growing with sustained profitability.

I deliver a commercial action plan by:

? working with my report and matrix to deliver local IKEA Business strategy, commercial plan, range priorities and commercial opportunities.

? communicating and presenting the IKEA BUSINESS core range in a commercial way which

reflects the IKEA unique offer.

? creating it with input from my team based on, the agreed goals and the Key Performance

Indicators (KPIs) for my stores.

? setting targets with individual members of my team which are specific and meaningful to them

and support the overall plan.

? following up on the plan and communicating progress to my team in an easy and simple way.

People

? I provide an inspiring and motivating direction for my co-workers and engage them fully in the

IKEA objectives. March 2009 3

? I recruit my team through IKEA values by identifying what skills are needed to get the job done

and what motivations and capabilities will compliment my existing team.

? I ensure I have the right number of co-workers in the right place at the right time to run my

shop successfully and always inform my co-workers of their work schedule in advance.

? I create an environment of trust by encouraging open, constructive, honest, two-way feedback

with my team and other colleagues.

? I secure the training of my co-workers in order to have a competent, commercially focused

team that can support the selling process and our IKEA BUSINESS customer needs.

? I ensure all co-workers in store understand the specific needs of the IKEA BUSINESS customer

and know what services we offer through IKEA BUSINESS.

? I have in place a living succession plan.

? I take time to get to know my co-workers through regular, honest discussions; identifying

individual/business needs to support the development of their and our future ambitions.

? I delegate responsibility to my co-workers to help them grow and develop according to their

ability and experience.

? I agree clear goals and expectations and make time to conduct follow ups with my team.

? I reward good performance and take action to improve poor performance.

? I am responsible for my own development and look to my manager and my matrix to support

me in improving my competence.

Financial

I deliver on my agreed goals and Key Performance Indicators (KPIs) by:

? working with my team on our weekly and monthly sales targets. This drives me to sell

more.

? understanding the impact of my and my team's actions on the financial results of my

area and know which results we can influence.

? commercially driving sales through my short-term and long-term action plans.

? manage IKEA Business budget (including in store events, refresh IKEA business point, communication and etc...)

? controlling costs through working in a lean, simple and cost-conscious way using best

practice and encouraging my team to discover more effective ways of working.

? I ensure all sales initiatives grow our business and support the sustaining of long-term

profitability.

宜家家居(IKEA)于1943年由其创始人英格瓦.坎普拉德先生(Ingvar Kamprad)在瑞典创立。目前已发展成为全球最大家具及家居用品跨国公司。

宜家在欧洲，美洲以及亚太地区的38个国家中有超过324家门店。在宜家眼里，中国是全球最具潜力的零售市场。在过去的10年里，宜家已经在上海，北京，广州，成都，深圳，南京，大连，沈阳和上海北蔡先后设立了9家零售商场。未来的5年，宜家将在中国新开9家新店， 分别在上海，广州，北京，天津，无锡和宁波等城市。

宜家一贯以“为大众创造更美好的日常生活，提供种类繁多、美观实用，老百姓买得起的家居用品”为自己的经营理念。

2011新财年，宜家将致力于成为“居家生活的领导者”。

我们商场的目标：使顾客任何时候光临宜家商场时，都能享受到周到、友好、热情的购物体验。

优秀的企业文化和充分开放的职业发展平台成为宜家吸引和挽留员工的最大亮点。也许宜家不适合每一个人，但或许正是你梦想的地方！

我们的主要功能部门介绍
销售部：
作为人数最多的销售部，共计包括十一个部门，分别分布在不同楼层，包括二楼家具展间，一楼家具自提区以及负一层家居用品卖场。在这里，我们的员工通过对产品的了解，不仅能为顾客提供灵活的家居解决方案，更是他们展现自我、分享家居生活经验的舞台。

物流部：
物流部包括销售及供应链支持部、货物流转部两大部门；我们一直积极致力于维持高效低成本的货物流转流程，以支持商场的销售，盈利和顾客满意度。

设计部：
在这里，我们的员工不仅仅把设计灵感停留在脑海里，而是通过不同的展示方式告诉顾客，他们充满了活力，运用新颖的点子呈现实用的家居解决方案。

顾客关系部
商场入口处：在这里，我们的员工通过热情的欢迎和积极主动的回应为顾客提供轻松愉快的购物环境，从而展现他们细心专业的服务，良好的工作态度。
收银部：在这里，我们的收银员享有国内最先进的收银系统完成日常工作，同时，合理的排班、紧密的团队合作氛围及晚班交通补助等公司政策，能够让他们更好地平衡自己的工作和生活！

餐饮部：
在这里，我们的员工都热爱美食，并享受快节奏的标准化工作为顾客带来高效、快捷的服务，让顾客在购物之余深刻感受着独特的瑞典文化。宜家餐饮部包括一个提供瑞典风格食物的顾客餐厅、一个舒适温馨的员工餐厅、一个提供快捷便利食品的小餐馆和一个出售琳琅满目进口食品的瑞典食品屋。

营运部：
营运部包括产品修复部，行政部，安保部及工程部。是保证商场顺畅营运，顾客愉快安全购物的坚实基础。

更多信息，请浏览：www.ikea.com.cn

欢迎加入宜家大家庭！

IKEA was founded by Ingvar Kamprad in 1943 in Sweden. It’s the one of the biggest retails keeper of home furnishing in the world now.

There are over 324 stores which located in the 38 countries of Europe, America, and Asia Pacific region. IKEA believes that China market is one of the retail markets with most potential in the world. In the past 10 years, IKEA has set up 9 stores in China region, locating in Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Nanjing, Dalian and Shanghai Baicai. In the coming 5 years, IKEA will open 9 new stores in China, including Shanghai, Beijing, Guangzhou, Wuxi, Ningbo & Tianjin, etc.

IKEA’s business idea is that we shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

In Fy11, IKEA will strive to be “the Leader of Life @ Home”.

The aim for our store is to have our customers experiencing considerate, friendly, hospitable and helpful shopping experience whenever visiting the IKEA store.

IKEA attract & retain our talents because of her unique Culture & Value and Open Career Development platform. IKEA isn't everyone's dream. But it just might be yours!

For more information, pls visit www.ikea.com.cn.

Welcome to join IKEA Family!