上海招聘

  

Responsibilities  Brand Strategy and Campaign Idea Champion

  

?             Champion consumer and brand understanding within the agency

  

?             Help identify challenges and opportunities; helps clients map demand growth approaches, re-frame marketing objectives in a manner that opens pathways to fresh solutions

  

?             Enable the agency to be in the lead in understanding/ keeping track of cultural trends

  

?             Lead development of consumer, category, and competitive insights

  

?             Partners with clients in helping develop/refine marketing and communication plans; serves as a consultant on a range of marketing issues (e.g. positioning, target marketing, portfolio strategy and optimization, innovation) as well as communication issues (creative strategy, message development)

  

?             Champions True North and InciteWork process at the agency

  

?             Collaborates with the creatives, seeks to inspire them to arrive at breakthrough ideas that address the brand’s opportunities/objectives

  

?             Provide guidance on how to refine ideas based on consumer feedback and response requirements

  

?             Agency lead on learning from research on how to refine future strategies

  

 

  

Capabilities        

  

?             Consumer research and insight savvy; good appreciation for or even expertise in research analysis

  

?             Insight mining, development, and articulation

  

?             Business, brand, and creative story-telling skills

  

?             Presentation skills

  

?             Lateral thinking skills

  

?             Information maven – interest and knowledge about different topics that may have an impact

  

BBDO is 100% owned by Omnicom Group, one of the top three global communication groups. Our 345 offices in 76 countries, with turnover of over US$16.2billion, demonstrate our strength and scale globally.

To cope with the rapid business expansion, we have the vacancy urgently to be filled.
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