上海招聘

Main Responsibilities:

Support to develop digital strategy and digital campaign plan.

1. Work closely with brand marketing team to cascade brand strategy to digital platform. 

2. Understand digital trend, digital behavior and competitor development, work with agency to support for well-grounded digital communication plan, including creative, production… 

3. Lead agency to manage excellent execution.

4. Proactively manage and work with agency to monitor, and maximize the ROI

5. Review campaign performance and generate learning.

Support to integrate E-commerce and digital marketing to grow online business

1. Cooperate with E-commerce team to develop E-commerce strategy and cascade plan  

2. Develop EC/Brand integrated calendar and supportive, update and review quarterly

3. Ensure well-landing digital campaign on E-commerce

4. Manage visual alignment of E-commerce activities 

Manage official social platform maintenance 

5. Develop annual social strategy

6. In charge of social contents for HC in daily communication

7. Manage digital agency for monthly analytics and reports

8. Manage China official website and realize SEO

9. Work with brand marketing team and lead agency to maintain and update the website according to marketing activities

Manage SEM, following brand communication calendar/seasonality, maximize the ROI

10. Brand zone: initiatively maintain brand zone contents closely in line with business focus

Qualifications:

1. Bachelor Degree or above; 

2. Fluent English communication skills

3. 3 to 5 years working experience in managing the production of various digital tools

4. Experience in SEO & SEM;

5. Experience in digital agency or famous consumer goods MNCs;

6. Digital insight: understand consumer behavior online and UX, able to apply in own filed

7. Strong project management skills

8. Creative, proactive and drive for result

Main KPIs: Market share – online

Key Interfaces:

Internal: Consumer Insights, Media, EC, Procurement; Finance; 

External: Agency 

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.