上海招聘

Main Responsibilities

1. Define the channel strategy planning and making trade marketing initiatives for the assigned category or channel. Defines Category standard of Building blocks KPIs by Channel / type of POS

2. Develops category annual and monthly sales activity and marketing support plan and including support for new initiatives, launches. Develop the business story based on shopper behavior and understanding TMKT implementation

3. Collects and analyses relevant data to promote category target approach. Coordinates major national BTL In-Store. Activities implementation by collecting and transferring all relevant instructions and providing all needed materials

4. Analyze sales and stock info on a regular basis and propose special actions for over stocks and products with short expiry date Marketing Projects Support

5. Define Points of sales for test market project including distribution scope by channel, listing preparations and POSM support. Consolidate test results and provide reports to marketing. Provide marketing with market competition reports (BTL activities, new product launches)Sales Support

6. Manage the category trade expense budget for major national TM events. Ensure in line with business objectives and analyze trade spending efficiency

7. Closely work with ASW and Top Cos customers to have joint business plan.

8. Other tasks assigned by line manager or company

Qualification & Experience

1. Bachelor is necessary

2．Be skilled in office software, especially in Excel and PowerPoint

3．Have sense of data analysis and good at data checking. Have strong logistic thinking, innovation and execution. Can complete task actively

4．Be cautious and good at communication. Have a sense of responsibility for work.

5．More than 2 years working experience in sales area, TMKT experience is preferred.

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.