上海招聘

Main Responsibilities:

Innovation 

- Contribute to the validation of innovation strategy based on local consumer insights to ensure it’s in line with business strategy

- Contribute to the alignment with Regional Marketing and HQ GBU for innovation plan in local

- Assist with the planned innovation development through innovation testing, product registration and importation process to safeguard launch on time

Business Plan

- Contribute to business development plan by addressing growth opportunities based on market intelligence, brand strategy and channel mix

- Contribute to BU level strategy ( PMP, ABP) based on the understanding of category objective, challenges and key tasks 

- Contribute to clear communication with key business stakeholders through JBP, QBP meetings through decks preparation

Brand strategy and communication

- Collaborate with consumer insight team to extract relevant insights that apply to the brand and the products.

- Monitor competitive initiatives & proposed defending marketing activities to achieve quick response to market through close monitoring competitive activities, brand health and brand share.

- Implement the brand strategies which will be effective in delivering the all year round volume, profit and share objectives, as well as enhancing brand equity among target consumers. 

- Build Nivea face care with high quality & tangible integrated communication plan in an on-going optimization way based on deep understanding from category, consumers, competitors and local culture.

- Lead the advertising agencies to implement integrated brand communication plan which fit to our brand and communication strategy.

- Assist with development of high quality advertising which truly leverage on consumer insights and fit to our strategic intention.

- Contribute to media strategy formulation and plan for the targeted communication and fulfill the role of improving TA consumer funnel in an efficient and effective way

- Contribute to cost effectiveness and efficiency review for advertising, media, and promotional activities, outside suppliers and agencies

- Responsible for high quality development and deployment of merchandising guideline and tools through collaboration with trade marketing

- Responsible for driving Nivea face care to win in cosmetic channel through collaboration with sales team

- Monitor marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher investment effectiveness

Qualifications:

1. Bachelor Degree or above

2. Fluent English communication skills

3. 3-5 years brand management MKTG experience in FMCG industry, experience in face care category and cosmetic channel is highly preferred

4. Experience in NPD and brand communication is expected

5. Strong business acumen and has strategic/ framework thinking

6. Resilience, be able to dealing with ambiguity and strong interpersonal /communication skill

Main KPIs:

- Market share 

- Key Innovation Off-take 

- MC II

- Brand Health

Key Interfaces:

-Internal: Global Business Unit, Regional Marketing, Consumer Insights, Media, Digital MKT, EC, Trade marketing, Finance; Procurement; Product Registration, Supply Chain, R&D, Legal/RA

-External: Agency 

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.