上海招聘

Summary:

The Social Media Specialist will be responsible for managing social media accounts on a daily base and creating monthly content strategy for multiple platforms aiming at dynamic layers of audiences.

The Social Media Specialist needs to be an outstanding operator in creating powerful written contents, images and videos which directly contribute to the growth of brands’ social awareness, and a team player who can communicate efficiently with different departments when integrated social&EC campaigns are implemented.

社交媒体营销专员将负责管理每日各类社交媒体账户，并为面向活跃的各类受众群体的多个平台观众制定每月的内容策略。

社交媒体营销专员是一个优秀操作员，精通创建有感染力的书面内容、图片和视频，这些都会直接有利于品牌知名度的提高，他/她是一名团队合作者，通过与各部门有效沟通以实现各种社会/电商平台活动能顺利实施。

Essential Duties and Responsibilities: 基本职责

• Identify target audience and analyze media efficiency by utilizing multiple social media index tools
• 多种社交媒体索引工具，定位目标受众，分析媒体效率
• Develop social content strategy aiming at different layers of audiences to expand the fan base and brand awareness
• 针对不同受众层次的社交内容策略，以扩大粉丝群和品牌知名度
• Implement operation of daily maintenance of social media accounts (including but not limited to WeChat, Weibo, RED and Douyin) for SBA brands, including initial set-up, content creation and upload, engagement with followers etc.
• span>SBA品牌的社交媒体账号(包括但不限于微信、微博、小红书、抖音)进行日常维护，包括初始搭建、内容创建上传、粉丝参与等。
• Write and edit impactful content for social media accounts of SBA brands, including articles, photographs and videos
• span>SBA品牌的社交媒体账户撰写和编辑有感染力的素材，包括文章、照片和视频
• Work closely with the influencer marketing team when implementing interactive programs with KOLs (and their fans) to maximize the generation of social awareness
• 红营销团队紧密合作，与KOLs(以及他们的粉丝)一起实施互动项目，以最大限度地提高品牌社会知名度
• Work closely with the EC operation team/agency to find solutions to increase the conversion rate of social accounts followers to EC store consumers
• span>EC运营团队/机构紧密合作，寻求解决方案，提高将社交账户粉丝转换为网店消费者的概率
• Consistently monitor social accounts performance of SBA brands and competitors
• 把控SBA各品牌和竞争对手间社交账户的表现
• Manage the localization of communication assets, including but not limited to product communication books, posts from Instagram, brand video etc.
• 传播资产的定位，包括但不限于产品交流手册、Instagram帖子、品牌视频等。
• Ensure each SBA brand positioning in terms of image is maximized and consistent with the brand strategy and maintained at the highest level at all times
• 每个SBA品牌形象定位最大化的与品牌策略一致，并始终保持在最高水平

Qualifications:

• Proven successful 2-year track record in social media content management in the beauty industry
• 2年以上成功的美妆行业社交媒体管理经验
• Ability to significantly impact awareness growth by assessing industry trends, creating powerful content ideas and following through to impeccable execution
• 通过评估行业趋势，创作有影响力的内容营销意见并完美执行，从而显著影响意识的增长
• Ability to exercise independent discretion and judgment in managing a fast-paced environment adapting to change with a sense of urgency
• 独立的判断力和判断力，有紧迫感，能适应快节奏的工作
• Proven ability to effectively communicate with all levels of an organization
• 能够与组织内各层级进行有效沟通
• Demonstrated high level of integrity
• 信度的
• Self-sufficient / self-starter
• ，做事情积极主动
• Team oriented. Ability to manage relationships across multiple departments internally that build lasting partnership and collaboration
• 团队合作，能够管理内部各部门之间的关系，并建立持久的合作伙伴关系
• Fluent English and Mandarin are required

中英文流利

Star Brands Asia builds independent beauty brand business in China. We provide brands with complete solutions to run all aspects of the business, including digital marketing and ecommerce sales, pop-up store and offline business, across all retail channels. With decades of direct operational brand management experience, deep functional and product category expertise, and a successful track record, our mission is to launch and drive strong, sustainable growth of some of the most exciting and innovative niche beauty brands in this exciting market. If you have a passion for beauty and love creating strong unique brands, this is the place for you!