资深营销策划
上海棘甲文化传媒有限公司
- 公司规模:50-150人
- 公司性质:民营公司
- 公司行业:广告
职位信息
- 发布日期:2019-10-22
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:0.9-1.2万/月
- 职位类别:文案/策划 活动策划
职位描述
岗位职责:
1、根据客户推广目的、产品诉求、目标受众等,结合数字及全媒体环境及行业状况与公司优势资源,制定整合传播策略;
2、具备较强的市场分析、品牌定位、消费者洞察与策略思考能力,独立或协作完成分析报告和策略推导;
3、熟悉传统传播、数字互动活动、社会化媒体与ERP传播、线下活动等各环节要求,根据品牌需求提出合理建议并形成策划方案;
4、能够挖掘客户的真实需求,与项目团队形成有效沟通。
任职资格:
1、本科以上学历,汉语言文学、广告、营销及相关专业;
2、两年以上营销策划和线下活动方案撰写经验;
3、了解并热爱ACGN领域,熟悉线下活动的执行流程,有大型活动策划执行经验者优先;
4、熟练使用office办公软件,ppt能力突出,文字功底扎实,擅长各种策划形式;
5、思维敏捷,具有较强的行业信息敏感度;
6、善于沟通,具备良好的团队合作精神和较强的抗压能力。
公司地址:上海市静安区永和路398号飞乐大厦二期(地铁一号线汶水路站);
上班时间:9:30-18:00;周末双休,法定节假日休息;
如果您喜欢ACGN、喜欢广告行业;
如果您三观正,有段子,幽默风趣;
如果您愿意和公司一同向前,欢迎您加入棘甲!
我们会为您提供良好健康的工作环境以及完善的福利待遇:
丰厚的年终奖金;
每年固定调薪;
入职即享有带薪年假;
免费培训机会;
每年免费体检;
入职即缴纳上海市社会保险和住房公积金;
节假日福利;
生日福利及员工活动。
公司介绍
上海棘甲文化传媒有限公司是一家专注ACGNM青年亚文化社群营销的新兴公司。结合自身资源与背景优势,公司业务围绕传统品牌营销、电竞游戏赛事策划&运营、亚文化社群营销、IP孵化&运营、内容策划&营销五大模块展开。旨在发展多元化、国际化、年轻化的营销平台。
公司核心团队主要由来自于互联网、传统影视及新媒体领域的顶尖人才,拥有超过10年的传统卫视节目、广告及新媒体影视制作经验及互联网游戏、电子竞技行业大型活动、赛事、展会策划运营经验,同时拥有来自国内外***电竞游戏厂商、电竞专业赛事机构、电竞行业媒体及直播平台包括电视台资源。自公司成立以来服务的客户包括传统影视领域的湖南卫视、芒果互娱等,也包括传统IT领域的腾讯、盛大等,提供专业的服务为客户达成满意的策划创意目标及标准化落地执行,最大化提升客户利益及品牌传播,依托传统电视及新兴互联网渠道,将新生代娱乐力量发挥到极致。自2017年至今仅一年时间内便累计参与策划、组织、执行包括制作转播冰豹杯绝地求生比赛、网鱼20周年八城嘉年华、WESG2018世界电子竞技运动会等多个国内外***电竞赛事。
Shanghai Tardigrade Culture Media Co., Ltd. is an emerging company focused on the community marketing of ACGNM Youth Subcultures. In order to become a diversified, international and young marketing platform, combining with our own resources and background advantages, Tardigrade's business domain mainly includes five modules: traditional brand marketing, esports and game events planning and operation, subculture community marketing, IP incubation and operation, content planning and marketing.
The core team of Tardigrade is mainly composed of top talents from information technology industry, traditional and new media industry, and has more than 10 years of traditional TV program, commercial and new media film making experience, as well as Internet games, e-sports events, activities, exhibition planning operation experience. Tardigrade also possesses multi-channel resources from domestic and foreign top e-sports game manufacturers, professional e-sports event institutions, e-sports media to live streaming platforms and traditional TV networks.
Since the establishment of the company, our customers not only include traditional film and television industry giants, such as Hunan TV network and MangoFun, but also Tencent and SNDA from the traditional IT field. Relying on traditional TV and emerging Internet channels, Tardigrade is dedicating to provide professional services to achieve satisfactory planning goals and standardized implementation for customers, hence to maximizing customer benefits and enhancing brand communication, and finally evolving the new generation of entertainment power to the extreme. Since 2017, we have successfully planned, organized and executed a series of domestic and international top esports events including the producing and broadcasting of "2018 ROCCAT CUP PUBG Youth Training Challenge", the 20th Anniversary of Wangyu eight cities grand ceremony, and the WESG 2018 World E-sports Games and so on.
公司核心团队主要由来自于互联网、传统影视及新媒体领域的顶尖人才,拥有超过10年的传统卫视节目、广告及新媒体影视制作经验及互联网游戏、电子竞技行业大型活动、赛事、展会策划运营经验,同时拥有来自国内外***电竞游戏厂商、电竞专业赛事机构、电竞行业媒体及直播平台包括电视台资源。自公司成立以来服务的客户包括传统影视领域的湖南卫视、芒果互娱等,也包括传统IT领域的腾讯、盛大等,提供专业的服务为客户达成满意的策划创意目标及标准化落地执行,最大化提升客户利益及品牌传播,依托传统电视及新兴互联网渠道,将新生代娱乐力量发挥到极致。自2017年至今仅一年时间内便累计参与策划、组织、执行包括制作转播冰豹杯绝地求生比赛、网鱼20周年八城嘉年华、WESG2018世界电子竞技运动会等多个国内外***电竞赛事。
Shanghai Tardigrade Culture Media Co., Ltd. is an emerging company focused on the community marketing of ACGNM Youth Subcultures. In order to become a diversified, international and young marketing platform, combining with our own resources and background advantages, Tardigrade's business domain mainly includes five modules: traditional brand marketing, esports and game events planning and operation, subculture community marketing, IP incubation and operation, content planning and marketing.
The core team of Tardigrade is mainly composed of top talents from information technology industry, traditional and new media industry, and has more than 10 years of traditional TV program, commercial and new media film making experience, as well as Internet games, e-sports events, activities, exhibition planning operation experience. Tardigrade also possesses multi-channel resources from domestic and foreign top e-sports game manufacturers, professional e-sports event institutions, e-sports media to live streaming platforms and traditional TV networks.
Since the establishment of the company, our customers not only include traditional film and television industry giants, such as Hunan TV network and MangoFun, but also Tencent and SNDA from the traditional IT field. Relying on traditional TV and emerging Internet channels, Tardigrade is dedicating to provide professional services to achieve satisfactory planning goals and standardized implementation for customers, hence to maximizing customer benefits and enhancing brand communication, and finally evolving the new generation of entertainment power to the extreme. Since 2017, we have successfully planned, organized and executed a series of domestic and international top esports events including the producing and broadcasting of "2018 ROCCAT CUP PUBG Youth Training Challenge", the 20th Anniversary of Wangyu eight cities grand ceremony, and the WESG 2018 World E-sports Games and so on.
联系方式
- 公司地址:地址:上海市静安区永和路398号飞乐大厦二期(地铁一号线汶水路站);