文案 Copywriter
多特瑞(上海)商贸有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-11-19
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:本科
- 职位月薪:1-1.5万/月
- 职位类别:文案/策划
职位描述
岗位职责:
1.负责本公司品牌宣传广告及各类推广活动的宣传文案;
2.对公司产品进行创意和卖点提炼,撰写广告文案、产品介绍等资料,各类其他相关产品刊物、礼盒包装等呈现文案;
3.具备一定的策划能力,阶段性开展线上活动、粉丝互动、话题制造、传播和推广产品;
4.懂得广告文案措辞,能独立完成公司相关的宣传性软文的撰稿、组稿、编辑工作;
5.进行品牌其他如美国、新加坡等市场的相通类文案的搜集整理;
6.协助部门内其它需要的工作。
任职要求:
1.新闻、中文、广告学、市场营销、传播学等专业本科及以上学历;
2.三年以上工作经验,能独立撰写文章、文案,擅长多种文风;
3.文字功底深厚,文笔流畅,洞悉时尚及潮流热点,熟悉新媒体传播规律;
4.具有较强的规划、分析能力和创新意识,思维清晰而有条理;
5.善于沟通,有责任感,有良好的执行力和团队精神;
6.有媒体从业者及美妆、个护行业经验者优先。
Responsibilities:
1. Responsible for the company's brand advertising and all kinds of promotional activities' copy;
2. Refine company products' creation idea and selling point,write advertising copy,product introduction and other related copy;
3. Conduct online activities, fan interaction, topic production, dissemination and promotion of products in stages;
4. Understand the wording of advertising copy, can independently complete the writing, drafting and editing of the company's relevant propaganda papers;
5. Collect other similar types of documents such as the United States, Singapore and other markets;
6. Assist in other necessary tasks within the department.
Requirements:
1. Bachelor degree or above in journalism, Chinese, advertising, marketing, communications, etc.;
2. more than three years of work experience, can independently write articles, copywriting, good at a variety of style of writing;
3. Deep written knowledge, smooth writing, insight into fashion and trends, familiar with the laws of new media;
4. With strong planning, analytical skills and sense of innovation, clear and orderly thinking;
5. Good at communication, responsible, with good execution and team spirit;
6. Experience in beauty care/personal care industry/media is a plus .
职能类别:文案/策划
公司介绍
联系方式
- 公司地址:南京西路