China eMarcom Specialist (Eloqua)
安捷伦科技有限公司Agilent Technologies Co., Ltd.
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2019-08-17
- 工作地点:北京
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位类别:市场通路专员 媒介专员
职位描述
The Agilent eMarcom specialist / Eloqua Builder owns the creation and deployment of digital tactics as defined in the campaign brief and deployment calendar. This includes working as a hands-on Eloqua expert constructing campaigns within Eloqua, managing demand generation marketing projects, related tasks, and working collaboratively and in close partnership with Marketing Strategists, Campaign Project Management to meet key business objectives and to ensure long-term success.
Key responsibilities
- Owns the setup and execution of Agilent digital tactics as defined in the eMarcom brief and E-push calendar
- Creates and maintains digital campaign landing pages, registration forms, e-pushes and other deliverables. Build and implement digital campaigns utilizing Eloqua Campaign Canvas and advanced decision steps (included digital body language, all 'if' then' modeling); Custom Data Objects (CDO); Program Builder; Eloqua forms and landing pages
- Provides consultancy on technical campaign design to the marcom specialist teams to improve campaign effectiveness
- First point of contact for any technical problems with digital assets
- Works with Creative services team / agency, Localization & Publishing team to resolve issues
- Provides guidance on eMarcom process and html coding to marcom stakeholders
- Supports global and regional campaigns working closely with members of the global and regional marcom specialist teams
- Drives positive customer experience and loyalty through the execution of professional highly digital marketing campaigns
- Ensure adherence to all data privacy regulations (e.g. CAN-SPAM, EU Regulations, GDPR, etc.)
Qualifications:
- University degree (Batchelor or diploma)
- 3+ years' experience inside B2B digital marketing, automated demand generation or equivalent years of proven results inside a modern B2B marketing organization
- 2+ years' experience using marketing automation and email solutions such as Eloqua, Marketo, or ExactTarget, Hubspot (Lead Scoring, Customer Lifecycle, CRM Integration, Program Builder, Web Profiling, database management, etc.)
- Solid working knowledge of at least one of the following CRM systems: Salesforce.com, SAP, MS Dynamics, Oracle On-Demand or Siebel On-Demand. Experience with SAP preferred
- Proficient with HTML editors (e.g. Adobe Dreamweaver) and basic image editing (e.g. Adobe Photoshop);
- Strong understanding and use of social media for business
- Solid marketing background, proven ability to take the customers perspective
- Ability to conduct training sessions in marketing automation software solutions such as Eloqua
- Ability to manage and drive multiple projects simultaneously, strong organizational and time management skills are a must
- Interpersonal skills necessary to work with a broad range of internal stakeholders at various levels. Proven ability to successfully work in a remote, international team
- Proven ability to leverage brand objectives to ensure consistent brand delivery.
- Good understanding of key marketing metrics to drive digital campaign effectiveness. Experience with Web Analytics tools is a plus
- Solid working knowledge of contact profiling, customer segmentation and list building tools
- Excellent English language skills -- strong communicator
公司介绍
Agilent is a leader in life sciences, diagnostics and applied chemical markets. The company provides laboratories worldwide with instruments, services, consumables, applications and expertise, enabling customers to gain the insights they seek. Agilent’s expertise and trusted collaboration give them the highest confidence in our solutions.
Agilent focuses its expertise on six key markets, where we help our customers achieve their goals:
Food: Agilent helps ensure that our global food supply is free of contaminants—whether chemical, viral, bacterial or microbiological. Our customers include government regulators and labs that control food safety, as well as private companies that produce, package and sell food to the public.
Environmental and Forensics: From pesticides to pharmaceutical residues to trace metals, we provide fast, accurate and sensitive methods for monitoring contaminants affecting quality of life. Agilent solutions also play an important role in law enforcement by providing robust tools and instruments to analyze and verify evidence at trial, and keeping the world’s top-performing athletes honest.
Pharmaceutical: Agilent has one of the broadest solutions portfolios of any company serving the pharmaceutical industry. Our solutions provide precise answers for every segment of the pharmaceutical industry, from disease research and drug discovery to drug development, manufacturing and quality control. The start-to-finish solution set means customers can get products to market faster. Customers trust us to help them test the purity of their therapeutics. Agilent also ensures that their instruments and processes conform to the highest compliance regulations.
Diagnostics: Agilent gives doctors a head start in the fight against cancer and other diseases. Our solutions help pathology laboratories deliver fast, accurate information to the doctors, hospitals and medical centers they serve. We help medical professionals make more accurate diagnoses so patients can receive the most effective therapies.
Chemical and Energy: The world runs on energy, and energy companies need to locate, extract and refine fuels efficiently and cost-effectively. Our solutions help customers maximize their production and predict failures in their refineries before they happen. Agilent also helps energy researchers investigate biofuels, renewable fuels and other forms of alternate energy.
Research: Most life sciences and diagnostics research is done at top-tier universities, with funding from governments around the world. Agilent is helping these researchers learn more about cancer, cardiovascular diseases, diabetes, Alzheimer’s, Parkinson’s, autism and other ailments. Our instruments, software and sample preparation solutions help scientists conduct faster, more accurate research.
AGILENT RESEARCH LABORATORIES
The purpose of Agilent Research Laboratories is to power Agilent’s growth through breakthrough science and technology.
To complement our product line R&D, Agilent Labs looks beyond the evolution of current products and platforms to create the technologies that will underlie tomorrow’s breakthroughs, enabling Agilent customers to answer questions at the leading edge of life science, diagnostics and the applied markets. Our horizon is broad, encompassing synergies across Agilent and seeding new businesses to create competitive differentiation and compelling value for current and future customers and shareholders.
To accomplish these goals, we attract and retain top technical talent, collaborate extensively with global research leaders in academia, government and industry, and promote a culture of innovation and teamwork across our highly multi-disciplinary staff of life scientists, physical scientists and engineers. The majority of our research is located in the United States in Santa Clara, California, with additional locations in Europe and Asia.
Agilent focuses its expertise on six key markets, where we help our customers achieve their goals:
Food: Agilent helps ensure that our global food supply is free of contaminants—whether chemical, viral, bacterial or microbiological. Our customers include government regulators and labs that control food safety, as well as private companies that produce, package and sell food to the public.
Environmental and Forensics: From pesticides to pharmaceutical residues to trace metals, we provide fast, accurate and sensitive methods for monitoring contaminants affecting quality of life. Agilent solutions also play an important role in law enforcement by providing robust tools and instruments to analyze and verify evidence at trial, and keeping the world’s top-performing athletes honest.
Pharmaceutical: Agilent has one of the broadest solutions portfolios of any company serving the pharmaceutical industry. Our solutions provide precise answers for every segment of the pharmaceutical industry, from disease research and drug discovery to drug development, manufacturing and quality control. The start-to-finish solution set means customers can get products to market faster. Customers trust us to help them test the purity of their therapeutics. Agilent also ensures that their instruments and processes conform to the highest compliance regulations.
Diagnostics: Agilent gives doctors a head start in the fight against cancer and other diseases. Our solutions help pathology laboratories deliver fast, accurate information to the doctors, hospitals and medical centers they serve. We help medical professionals make more accurate diagnoses so patients can receive the most effective therapies.
Chemical and Energy: The world runs on energy, and energy companies need to locate, extract and refine fuels efficiently and cost-effectively. Our solutions help customers maximize their production and predict failures in their refineries before they happen. Agilent also helps energy researchers investigate biofuels, renewable fuels and other forms of alternate energy.
Research: Most life sciences and diagnostics research is done at top-tier universities, with funding from governments around the world. Agilent is helping these researchers learn more about cancer, cardiovascular diseases, diabetes, Alzheimer’s, Parkinson’s, autism and other ailments. Our instruments, software and sample preparation solutions help scientists conduct faster, more accurate research.
AGILENT RESEARCH LABORATORIES
The purpose of Agilent Research Laboratories is to power Agilent’s growth through breakthrough science and technology.
To complement our product line R&D, Agilent Labs looks beyond the evolution of current products and platforms to create the technologies that will underlie tomorrow’s breakthroughs, enabling Agilent customers to answer questions at the leading edge of life science, diagnostics and the applied markets. Our horizon is broad, encompassing synergies across Agilent and seeding new businesses to create competitive differentiation and compelling value for current and future customers and shareholders.
To accomplish these goals, we attract and retain top technical talent, collaborate extensively with global research leaders in academia, government and industry, and promote a culture of innovation and teamwork across our highly multi-disciplinary staff of life scientists, physical scientists and engineers. The majority of our research is located in the United States in Santa Clara, California, with additional locations in Europe and Asia.
联系方式
- Email:dustin.zhou@non.agilent.com
- 公司地址:0 (邮编:000000)
- 电话:15801223711