上海招聘

Responsibilities

· Daily management of the PR agencies in your territories: Setting agency KPIs, overseeing the implementation of the PR strategy, organizing weekly briefings, maintaining systems for monitoring and evaluating progress and providing corrections when required.

· Share key markets insights with the rest of the business.

· Develop and build on existing media relationships in designated territories

· Develop and implement the PR strategy across target markets (e.g. target cities/publications/customer segments).

· Drive Online PR activity. Develop and build on existing blogger relationships, work closely with Affiliate Marketing team to identify opportunities.

· Develop and execute influencer seeding programme.

· Identify Executive Speaker opportunities and create a conference schedule.

· Develop a B2B strategy and identify feature opportunities for company spokespeople.

· Develop a comprehensive awards program to amplify the brand through relevant channels.

· Develop strong relationships with relevant brand PR's. Plus, build a network of partnership opportunities.

· Develop business and trade stories.

· Draft Crisis Communications/Responses to specific scenarios for PR, Customer Care and Social Media

· Draft statements and respond to media inquiries on behalf of THE OUTNET as well as the relevant company spokespeople.

· Draft, edit and disseminate press releases and other relevant PR materials.

· Build on existing media relationships while creating new contacts (long-lead and short-lead, mainstream media, trade and blogs), working to secure positive coverage for THE OUTNET in the media.

· Secure product placement and fashion news stories in all key media to drive brand awareness and sales across all territories.

· Work with Global Marketing Director on proactive and creative article development.

· To act as an ambassador amongst all key target media at appropriate levels.

· Lead all communications with in-house and agency PR network.

· Communicate all PR activities and coverage to relevant internal teams at THE OUTNET and across the rest of the Group.

· Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams.

· Manage and execute PR events with US and UK teams and external agencies where appropriate.


Experience and Skills

· Graduate (or equivalent) with proven experience as a PR Manager in a luxury fashion environment, ideally with exposure to multiple brands.

· Creative thinking and ideas generation - a key skill for this role

· Demonstrate solid understanding of the luxury fashion industry

· A strong list of contacts within the publishing industry.

· Proven commercial experience of working in a fast paced environment

· Proven track record of creating positive impact on business through PR and communications strategy

· Exceptional writing skills

· Good judgement and decision making skills

· Confidence in suggesting calculated risks

· Discreet, professional and well spoken, with excellent communication skills

· Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative.

· Pro-active and able to show initiative/ideas to constantly promote THE OUTNET offering.

· Minimum Qualifications:

· Fluency in written and spoken English and Mandarin

· Proven managerial experience within the luxury fashion industry, focused on external communications and expertise in media relations

· Mix of agency and in-house experience preferred

· Creative and strategic thinker

· Proven ability to manage and develop staff

· Strong presentation & superb writing skills

· Able to identify communication opportunities

· Strong MS Word skills; working knowledge of PowerPoint

NET-A-PORTER集团是目前全球首屈一指的奢侈品时装在线零商。集团旗下目前包括三个品牌：NET-A-PORTER.COM全球顶级在线设计师品牌女装零售及内容平台；THE OUTNET.COM, 引领时尚的时装奥特莱斯；MR PORTER.COM, 全球首个顶级在线男士时装目的地。为顾客提供无以伦比的在线奢侈品消费体验。备受赞誉的编辑内容、高度专业化的资深买手团队以及无可挑剔的售后服务是NET-A-PORTER集团成功的关键。现在，集团希望将这些成功的经验带到亚太地区。通过在上海和香港开设公司，以期为亚太地区日益增长的顾客提供更快、更好的服务。

The NET-A-PORTER Group has successfully established itself as the world’s pioneering luxury online fashion retailer. Comprising NET-A-PORTER.COM, the global fashion destination for content and commerce, THE OUTNET.COM, the most fashionable fashion outlet, and MR PORTER.COM, the global men's style destination, these prestigious brands offer an unparalleled shopping experience. With its acclaimed editorial format, curated buy and flawless service to customers, the group is building on its success within the Asia Pacific region by opening offices in Shanghai and Hong Kong, enabling it to deliver even faster service to its rapidly growing customer base.