Sr. Trade Marketing Specialist-昆明(职位编号:req13273)
珠海科勒有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:原材料和加工
职位信息
- 发布日期:2018-04-02
- 工作地点:上海
- 工作经验:无工作经验
- 学历要求:本科
- 语言要求:英语良好
- 职位类别:市场通路专员
职位描述
![](https://counter.adcourier.com/a28zMjQ4MS41OTQ3NS44MjA3QGtvaGxlci5hcGxpdHJhay5jb20.gif)
Sr. Trade Marketing Specialist-昆明
RESPONSIBILITIES
Report to Trade Marketing Manager and assist in planning and leading promotional activities of bathroom fixtures and fitting products in the region, with specific focus at retail and trade channels.
Develop marketing strategies and support programs in the Region to drive sales and promote Kohler brand leadership in the following areas:
at retail channels including showrooms and home center outlets.
trade customers and influencers including distributors, designers, developers and hotel chains.
assist regional sales team to drive sales and promote Kohler brand leadership at the regional and city level.
Collaborating with regional / area sales manager and their teams, manage the city budget for efficient and effective use to achieve local market and sales development objectives.
Coordinate with product team and/or regional sales offices for consumer and trade promotions at city, regional or national level.
Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements.
Coordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels.
Monitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level.
Identify new opportunities and develop support programs to promote sales or Kohler brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.
Provide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities.
Assist Market Research team in carrying out research and survey at channel level.
Assist in carrying out ad hoc promotions and marketing programs as assigned by the Trade marketing manager to support the company's marketing strategies and achieve set business objectives within a specific time frame.
Assist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Trade marketing manager.
Travel to other cities in the region will be required.
Skills/Requirements
University graduate in business related disciplines
With a minimum of 3-4 years solid management experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC
With a sound knowledge and solid experience in trade marketing and retail merchandising
Excellent communication skills to work with people at all levels and from various backgrounds
Excellent command of written and spoken English and Chinese
Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
Pleasant, mature, self-motivated, results-oriented
A team player and with good organization skills
Willing to travel when required by business
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen. So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohler.com.
It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact . Kohler Co. is an equal opportunity/affirmative action employer.
职能类别: 市场通路专员
公司介绍
美国科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有50余家制造工厂,超过32,000名员工。在中国,科勒建立了14家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳等城市设有销售办事处。
珠海科勒公司坐落于珠海斗门新青工业园,拥有占地5万平方米的现代化工厂,技术领先,工艺全面。公司一直专注于不锈钢水槽、水龙头等厨卫产品的制造,现已成长为集生产、研发、销售为一体的现代化企业。
为满足业务拓展需要,现诚聘贤才,公司将提供具有挑战性的工作环境以及良好的培训和发展机会:
1.每周5天8小时工作制,工作满一年享有带薪年假
2.提供工作餐、宿舍,市区免费上下班车
3.购买五险一金,享有年底奖金
4.购买商业保险,让你家庭生活更有保障
5.享受年度旅游,免费年度体检
6.节日饼金,生日礼品,开工利市等
7.优美舒适的工作环境、温情的工作氛围
8.充分的个人发展空间,良好的培训学习机会
公司地址:珠海斗门新青工业园新青6路15号(爱美科技对面)
乘车方式:
1.市区方向乘坐602、602A、601B路公交车到"东风南遵义五院"下车(站旁有人行天桥),沿右手边马路直走10分钟即到;
2.井岸方向乘坐502到"东风南遵义五院"下车,沿右手边马路直走10分钟即到。
3.自驾车,请定位:珠海科勒厨卫产品有限公司
联系方式
- 公司地址:珠海斗门新青工业园新青6路15号(爱美科技对面) (邮编:519180)