上海招聘

ABOUT MAILMAN

Mailman Group is fast growth sports and tourism marketing consultancy, specializing in digital & social media. Founded in 1999, we’ve become one of China’s leading digital and technology companies, with a leading sports digital consultancy, and tourism marketing agency.

Mailman X is China’s leading performance-led destination marketing agency under Mailman Group. Since 2010, we have been working with many of the world’s biggest travel organisations and destinations. Having grown up alongside China’s digital marketing industry we will always have digital at our core.

We specialise in inspiring Chinese tourists to travel and to visit new destinations. Experts in story telling and China’s tourism industry, we use technology, creativity and knowledge to motivate Chinese travellers. We always have fun, we love what we do, and we always want to make an impact.

We offer a wide range of services including China digital marketing, social media, video & live streaming production, KOL activation, PR engagement and partnership programs.

From inspiration to conversion, our team deliver rich digital solutions which capture hearts and minds throughout the journey.

JOB DESCRIPTION :

1. Social Media Content Strategy and Planning

1) Work with a minimum of 3 tourism accounts to create a social media strategy plan that collaborates with marketing,

PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.

2) Work with teams to create a solid branding message that’s reflected across marketing materials, social media content and partnership programs.

3) Create forward plans that guides the content team over 30-90 day cycles. Implementing smart strategy and creativity.

4) Stay current with social media trends and tools – create workshops to share knowledge and, read blogs, and write on the Mailman blog.

5) Lead the short term (weekly/monthly) content planning session.

2. Content Management

1) Make sure the content plans are executed well.

2) Initiate ad-hoc posts in line with hot topics.

3) Define and continue to refine our social media planning process.

4) Monitor social media platforms and initiate conversations on behalf of the account(s)

5) Analyze and report social media actions on a monthly basis for successes and new opportunities.

6) Track and report all social metrics for accounts

3. Team guidance

1) Guide editors to create timely and engaging content optimized for platform used and intended audience.

2) Guide editors to work closely with the design teams to create engaging and professional visuals that reflect client and their brand(Customize social media pages (ex. Sina Weibo, Youku, Lofter), develop supporting offline collateral, create original content, etc).

3) Work cooperatively with key team members, clients and vendors

BENEFITS

? Opportunity to work in a fast growing company with great career development potential.

? Flexible working hours and dynamic working environment;

? Annual overseas company retreat for all employees.

? Daily breakfast, fresh fruit and drinks provided throughout the day. Beers available after 6pm every day.

? Competitive performance based incentive structure.

? More benefits are rolling out, we encourage you to contribute your ideas!

    成立于1999年，我们是中国早期媒体和广告活动的先锋。我们过去的成功案例包括guanxi sms, plakard media, 粉丝堂和创新体育社区 thebigtip. 我们的服务已经帮助超过100个品牌在中国成长发展，包括足球俱乐部、娱乐公司、旅游机构等。2012年我们开始投资那些转变为体育、娱乐和旅游公司线上价值传递方式的服务产品。我们的成功案例包括 kawo, mvip and 粉丝堂.

    2012年在上海创业家组织的支持下，我们创立了transition china——上海领先的创业家活动。该年度会议通过分享创业家非凡的创业之路，来表彰中国那些不懈奋斗的国际创业家。我们通过合作伙伴以及代表办事处在亚洲、北美以及欧洲运营我们的业务。我们的总部坐落在上海，我们的投资办公室位于香港

集团子公司包括
mailman:社交媒体属性-我们致力于全球的体育，娱乐和旅游机构，通过社交媒体，商业合作，战略联盟及线下活动，落实他们在中国的品牌推广。行胜于言----我们不仅仅只是在中国推广品牌。我们建立一套科学的品牌系统，让它在中国的客户中拥有良好的口碑。我们的理念核心是客户至上，在品牌的发展过程中不断的发现重点及新的增长点，不断地完善。
 
kawo:科技导向，kawo平台协助全球几间最大的足球俱乐部，旅游景点，大专院校等其他不同性质的机构建立中国区的粉丝团。运作方式是借由kawo把您本身的脸书社交平台帐户和推特帐户的资讯集中到另一个中央平台上统一管理，通过我们受过专业训练的帐户管理者来翻译并发佈到中国最大的网路社交平台上。