上海招聘

eDM Manager 电子邮件营销经理

Job description:

-Newsletters planning

-Coordination of newsletter sending (designer-webmaster-email sending partner )

-Newsletter checking before sending

-Newsletter results analysis (by news, by month)

-Optimization of newsletters ( manual campaigns , automatic campaigns) ,

-Development of new automatic triggers ,

-Work closely with eMarketing team to manage all manual campaign and optimize the open rate , click , CVR

-Database segmentation, database cleaning , Database management

-Database acquisition and list rental service provider management

-Setup and manage a monthly dashboard ( customer database KPI , repeat rate KPI , acquisition cost , ...)

-Analysis of Clients behavior on marketing actions,

-Find potential EDM cooperation opportunities and manage the cooperation EDM

-Gather the competitor EDM info and follow the latest EDM trend on the market



Qualification:

- Bachelor degree with major in computer, marketing or e-commerce, at least 2-3 years' eDM working experience

- Working experience on a successful e-commerce project is a plus

- Good sense on China digital market, familiar with tools such as Google Analytics. Coremetrics, familiar with eDM production, design process

- Strong data analysis capability and logical sense

- Strong communication, coordination skills and team spirit

- Good English level is needed

Group Rocher was created in France in 1958.

Yves Rocher is the world leader in botanical beauty care and is affirming its status as one of the world's foremost brand of plant-based beauty care products.

With 15300 employees and more than 230'000 direct selling consultants, the Group relies on three large distribution networks and a fast-growing online sales channel.

More than 40 million women worldwide place their confidence each day in the Group's 10 brands: Yves Rocher, Daniel Jouvance, Docteur pierre Ricaud, Le Monde en parfum, Kiotis, Galerie Noemie and Sante Naturelle, which offer them a complete line of innovative, high-quality cosmetics; Stanhome and Francoise Saget, which provide a wide range of products for the home; and Petit Bateau, whose new clothing collections bring joy to young and old alike.

法国伊夫·黎雪集团成立于1958年。

伊夫·黎雪在世界植物美容界拥有领先地位,将尖端植物科技美容的新突破运用到护肤产品的研发中,为***们带来领先全球的护肤体验。
 
伊夫·黎雪集团拥有15300名员工，并间接提供了230,000多个工作机会。通过成熟的三大销售渠道和先进的网络销售模式，集团不仅将产品销往五大洲各个国家，并持续增长，逐步扩大版图。

如今，伊夫·黎雪品牌在全球拥有上千万客户，她们将伊夫·黎雪的品牌理念内化为自己的价值观，贯穿到对高质量生活的追求中。每天全世界有超过四千万的***爱用者们将她们对高质量生活的追求寄托于十大品牌,其中有能够为她们提供一整套创新优质的化妆品的品牌有:伊夫·黎雪,Daniel Jouvance, Docteur pierre Ricaud, Le Monde en parfum, Kiotis, arbonne, flomar 以及 sabon, 而Stanhome则为她们提供选择范围很广的家居产品.还有Petit Bateau, 提供的新服饰受到各个年龄段人群的欢迎。