上海招聘

职位描述：
Key responsibilities ：
Developing trade marketing plans across the Arla portfolio to support the delivery of supplier plans and brand strategies
- Ensuring customer and shopper insights are captured, developing execution plans for new prod-uct launches
- Prepare selling-in materials and winning retailer arguments to sales to secure easy selling in of activities to customers
- Create and execute engaging trade marketing activities instore (sampling, tasting, competitions etc) in close cooperation with central ASCX Beijing marketing organisation.
- Create yearly plan for trade marketing activities instore in cooperation with central ASCX marketing and sales
- Drive transformation of POP strategies into effective instore materials and deliver all hand-on elements with quality and on time to secure success instore
- Track impact and ROI on instore activities across brands – ASCX, Lurpak, Castello
- Developing a library of learnings using category and shopper insight to understand how the activation of POP drivers changes shopper missions and behavior, ensuring that outcomes are incorporated in to the long term trade marketing strategic plans.
- Managing trade marketing budgets and timescales including negotiating the best cost for trade marketing and instore execution fees
- Drive value chain integration between customers and Arla to secure flawless execution of product launches, instore solutions and non permanent activation in store
- Track instore execution, listing, share on shelf etc and secure reporting to ASCX headquarter in BJ.
- Contribute to GW professionalism - developing supporting commercial tools (continuous improvement of sales kit, pricing models, customer tools)
- Identifying new opportunities for growth - market analysis, incl. channels, customers, categories, products, competitors etc. for ASCX, Lurpak and Castello in China.
Educational background/Experience ：
- Education at Bachelor level. (Business administration/commercial preferred)
- 7-10 years of experience.
- You have a strong understanding of ASCX, our brands, our value propositions for customers and the interrelations throughout the value chain
- You understand the workings of commercial arrangements and are comfortable with financial statements and terminology (e.g. P&Ls, Sales Contribution, etc.)
- You are a positive individual with a go-getting mind-set to move volumes profitably into the Chinese dairy market
- You are well-structured & capable of executing projects, trade campaign individually

1993年成立于上海， 致力于将国际品牌优质食品提供给国内客户， 并为代理品牌提供国内营销服务。多年来凭借着对专业的渗透以及市场的把握，已成为国内该领域的领军企业。 公司发展的信念为： 通过对国外食品的引进， 带给人们对美好生活的热忱。公司在上海、北京、深圳三地设营运中心，以及各城市均有成熟的合作伙伴，建立了完善的物流网络。为全国零售、餐饮客户提供全年无休的输送服务。并可根据客户的切实需求定制集成物流服务。公司具备强大的市场队伍， 取得了若干国际品牌的国内独家代理权。 所代理的产品覆盖各条线路，无一例外均是享誉国际的优质产品， 并通过丰富的营销手段，促使其在国内市场的占有率稳步增长。现在，无论在高档酒店、餐厅的厨房；到与您相邻的外籍人士、中产家庭、甚至普通市民的餐桌上；都能寻觅到我们公司的产品， 这是我们的骄傲。
公司于2009年成为大昌行集团合资企业。大昌行集团成立于1949年，为香港的进口消费品贸易商之一，是中国中信集团控股的子公司，业务遍布大中华及东南亚12个国家和地区。中国消费品部是大昌行在中国负责进口食品、保健日用品的全资子公司。现诚邀销售、市场、供应链管理、人事、财务等各类专才加入我们团体。