Senior Communications Strategist
德莳隆贸易（上海）有限公司
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：多元化业务集团公司
职位信息
- 发布日期：2017-12-07
- 工作地点：上海-浦东新区
- 工作经验：5-7年经验
- 学历要求：本科
- 语言要求：普通话精通 英语精通
- 职位月薪：0.8-1万/月
- 职位类别：其他
职位描述
职位描述：
BELL TEXTRON
POSITION DESCRIPTION
POSITION TITLE: Sr. Communications Strategist
DIVISION: Bell
DATE: Nov 2017
POSITION SUMMARY:
The Sr. Communications Strategist lines of effort include brand messaging development and management, employee communications, media strategy and company spokesperson, executive thought leadership programs, vendor/agency management, & budget management.
ORGANIZATIONAL RELATIONSHIPS:
The Sr. Communications Strategist - China reports to Manager, Global Communications - China of Bell.
PRINICIPAL DUTIES & RESPONSIBILITES:
？ Develop and execute global internal and external communications plans including strategy, goals, budget and tactics;
？ Develop and execute global media relations strategy, seeking high-level placements in print, broadcast and online media;
？ Plan and prepare written and visual communications and dissemination of information using print media, speeches, scripts, digital, intranet and external website;
？ Work under pressure, establish schedules and meet deadlines while managing competing priorities;
？ Plan and implement effective employee communication programs;
？ Implement social media strategies to engage audiences across traditional and new media;
？ Plan, coordinate and support internal communications actions to promote key events and successes;
？ Serve as the liaison between communications and assigned functions, products, or regions;
？ Maintain close relationships with assigned functional business teams, regions, or product teams to determine appropriate planning and tactical decision making;
？ Leverage existing media relationships and cultivate new contacts within business and industry media;
？ Supervise the management of media inquiries and interview requests;
？ Supervise creation content for press releases, byline articles and keynote presentations, and advertising, among others;
？ Monitor, analyze and communicate PR results on a quarterly basis (minimum);
？ In partnership with Global Public Affairs team, develop and execute issues management campaigns;
？ In partnership with Global Brand Engagement team, identify advertising, sponsorship and other activities that can promote the brand and products;
？ Build relationships with thought leaders to grow industry awareness;
？ Maintain a strong understanding of industry trends, monitors industry issues and competitive landscape and adjusts company positioning and messaging and makes appropriate recommendations regarding communication strategy as required;
？ Lead communication requirements for executives, including presentation development, coaching, interview talking points and speech writing;
？ Establish and maintain procedures and processes to ensure that communication activities are carried out in a consistent and efficient manner in accordance with company commitments and corporate standards.
REQUIRED EDUCATION AND EXPERIENCE:
？ Bachelor's degree in Marketing, Communications, Business or a related field preferred. Relevant and proven work experience may be considered in lieu of degree.
？ 6-9 years of related experience.
？ Preferred: Complete understanding and application of industry practices and standards within communications field. Work is performed under general direction. Exerts some influence on the overall business objectives and long-range goals of the communications function.
BELL TEXTRON
POSITION DESCRIPTION
POSITION TITLE: Sr. Communications Strategist
DIVISION: Bell
DATE: Nov 2017
POSITION SUMMARY:
The Sr. Communications Strategist lines of effort include brand messaging development and management, employee communications, media strategy and company spokesperson, executive thought leadership programs, vendor/agency management, & budget management.
ORGANIZATIONAL RELATIONSHIPS:
The Sr. Communications Strategist - China reports to Manager, Global Communications - China of Bell.
PRINICIPAL DUTIES & RESPONSIBILITES:
？ Develop and execute global internal and external communications plans including strategy, goals, budget and tactics;
？ Develop and execute global media relations strategy, seeking high-level placements in print, broadcast and online media;
？ Plan and prepare written and visual communications and dissemination of information using print media, speeches, scripts, digital, intranet and external website;
？ Work under pressure, establish schedules and meet deadlines while managing competing priorities;
？ Plan and implement effective employee communication programs;
？ Implement social media strategies to engage audiences across traditional and new media;
？ Plan, coordinate and support internal communications actions to promote key events and successes;
？ Serve as the liaison between communications and assigned functions, products, or regions;
？ Maintain close relationships with assigned functional business teams, regions, or product teams to determine appropriate planning and tactical decision making;
？ Leverage existing media relationships and cultivate new contacts within business and industry media;
？ Supervise the management of media inquiries and interview requests;
？ Supervise creation content for press releases, byline articles and keynote presentations, and advertising, among others;
？ Monitor, analyze and communicate PR results on a quarterly basis (minimum);
？ In partnership with Global Public Affairs team, develop and execute issues management campaigns;
？ In partnership with Global Brand Engagement team, identify advertising, sponsorship and other activities that can promote the brand and products;
？ Build relationships with thought leaders to grow industry awareness;
？ Maintain a strong understanding of industry trends, monitors industry issues and competitive landscape and adjusts company positioning and messaging and makes appropriate recommendations regarding communication strategy as required;
？ Lead communication requirements for executives, including presentation development, coaching, interview talking points and speech writing;
？ Establish and maintain procedures and processes to ensure that communication activities are carried out in a consistent and efficient manner in accordance with company commitments and corporate standards.
REQUIRED EDUCATION AND EXPERIENCE:
？ Bachelor's degree in Marketing, Communications, Business or a related field preferred. Relevant and proven work experience may be considered in lieu of degree.
？ 6-9 years of related experience.
？ Preferred: Complete understanding and application of industry practices and standards within communications field. Work is performed under general direction. Exerts some influence on the overall business objectives and long-range goals of the communications function.
职能类别： 其他
公司介绍
德事隆集团(NYSE:TXT)不仅是一个世界上最知名的多元化公司之一，还是多样化商业模式的先驱者。我们的公司成立于1923年，目前已经发展成为一个全球性企业，2014年营业额达139 亿美元，在 25个国家拥有超过34000名雇员，为分布全球的各类客户提供服务。集团总部设在美国罗得岛州的首府普罗维登斯。在《财富》杂志美国 500 强排行榜上，德事隆集团位居第219位。在《财富》杂志2008年度全美最受推崇的航空航天企业排行榜中，我们的愿景是成为首屈一指的多元化企业，并以我们强大的品牌、***的企业运作流程和卓越的人才而著称。德事隆集团下属事业部有德事隆航空、贝尔直升机、德事隆系统、工业和金融。
Textron Inc. (NYSE: TXT) is one of the world’s best known multi-industry companies, recognized for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, E-Z-GO, Jacobsen and many more. The company leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative products and services.
What began as a small New England business in 1923 has grown into a $13.4 billion company, with a worldwide presence supported by 35,000 people in more than 25 countries. Throughout its history, Textron has been the source of ground-breaking technologies and numerous industry-firsts. Many major steps in the evolution of aircraft, rotorcraft, armored vehicles, electrical vehicles, tools and automotive systems have emerged from our product development labs.
To maintain our position as an industry leader, we rely on the immense talent of our workforce. We believe Textron’s success is born from the contributions of each person, and we seek diverse individuals who bring rich experience, skill, talent and perspective to our team.
We will continue to pioneer the future of our industries through the power of our brands, our values, our employees and our leadership. Above all else, we’ll build upon our history of success by understanding our customers and delivering exciting, new products that go beyond the expected.
公司网址：www.textron.com/www.textron.com.cn
Textron Inc. (NYSE: TXT) is one of the world’s best known multi-industry companies, recognized for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, E-Z-GO, Jacobsen and many more. The company leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative products and services.
What began as a small New England business in 1923 has grown into a $13.4 billion company, with a worldwide presence supported by 35,000 people in more than 25 countries. Throughout its history, Textron has been the source of ground-breaking technologies and numerous industry-firsts. Many major steps in the evolution of aircraft, rotorcraft, armored vehicles, electrical vehicles, tools and automotive systems have emerged from our product development labs.
To maintain our position as an industry leader, we rely on the immense talent of our workforce. We believe Textron’s success is born from the contributions of each person, and we seek diverse individuals who bring rich experience, skill, talent and perspective to our team.
We will continue to pioneer the future of our industries through the power of our brands, our values, our employees and our leadership. Above all else, we’ll build upon our history of success by understanding our customers and delivering exciting, new products that go beyond the expected.
公司网址：www.textron.com/www.textron.com.cn