上海招聘

职位描述：
Job Description：
Job Title: SEM Manager
Location: NetBooster Shanghai Office
Division: SEM
Report to: The Head of Search
Overview of job:
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC).
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.


Responsibilities of the Role:
Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
Keyword research and specifications throughout web site pages
Keywords recommendations for SEO Link building activities
SEM navigation and conversion analysis (path to purchase)
Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
Stay current with new advances in search engine marketing, competitive landscape, and keyword research.


Required skills and competencies:
Bachelor's Degree required; Marketing Degree preferred
4-5 years’ experience managing paid and natural search programs in-house or agency environment
Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Experience managing SEM campaigns in Baidu at least
Ability to write an attractive Ad copy based on the understanding of the product
Analytical skills with ability to drive meaningful actions from data gathered
Proficiency in MS Office - especially Excel and PowerPoint
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player
Takes accountability and ownership of his/her own work

About us

Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.