Trade Marketing Assistant Manager
霞飞诺眼镜(深圳)有限公司
- 公司规模:50-150人
- 公司性质:外资(非欧美)
- 公司行业:贸易/进出口 奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2017-11-27
- 工作地点:上海-浦东新区
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:0.5-2.5万/月
- 职位类别:市场/营销/拓展经理 产品/品牌主管
职位描述
职位描述:
Responsibility:
- In line with global commercial target & choice and brand strategy to develop key account channel strategy
- Closely cooperate with key account sales to define joint business plan for each key account to help clients achieve higher performance.
- Responsible for the Trade Marketing Calendar to develop detail channel plan
- Link TM investment, including staff incentive with business result at account level
- Track in-store execution progress to make sure excellent execution, ie. Assortment, Location, Visibility, Facing, etc.
- Work closely with internal Visual Merchandise/Project team to identify channel key opportunities
- Budget control and measurement on ROI.
Qualification:
- Bachelor degree with marketing or business related background;
- Around 2 years’ key account management experience in sales function;
- At least 3 years’ trade marketing experience and would seek trade marketing as future career;
- FMCG or retail background is preferred;
- Good knowledge and understanding of brand management that he/she will closed work with brand managers to define the right strategy of various brand for different key accounts;
- Excellent communication and influencing skills in order to conduct the better communication with key accounts;
- Excellent presentation skills that he/she will share the trade marketing plan with clinets together with sales;
- Smart, open-minded, team plan, willing to adapt quickly to the business model.
Responsibility:
- In line with global commercial target & choice and brand strategy to develop key account channel strategy
- Closely cooperate with key account sales to define joint business plan for each key account to help clients achieve higher performance.
- Responsible for the Trade Marketing Calendar to develop detail channel plan
- Link TM investment, including staff incentive with business result at account level
- Track in-store execution progress to make sure excellent execution, ie. Assortment, Location, Visibility, Facing, etc.
- Work closely with internal Visual Merchandise/Project team to identify channel key opportunities
- Budget control and measurement on ROI.
Qualification:
- Bachelor degree with marketing or business related background;
- Around 2 years’ key account management experience in sales function;
- At least 3 years’ trade marketing experience and would seek trade marketing as future career;
- FMCG or retail background is preferred;
- Good knowledge and understanding of brand management that he/she will closed work with brand managers to define the right strategy of various brand for different key accounts;
- Excellent communication and influencing skills in order to conduct the better communication with key accounts;
- Excellent presentation skills that he/she will share the trade marketing plan with clinets together with sales;
- Smart, open-minded, team plan, willing to adapt quickly to the business model.
职能类别: 市场/营销/拓展经理 产品/品牌主管
公司介绍
霞飞诺从事眼镜产品生产长达80 年。多年以来,霞飞诺为代理的国际顶尖奢侈品牌设
计、生产和销售高品质的眼镜框架、太阳眼镜和运动眼镜,同样也经营公司自有品牌产
品。
霞飞诺集团总部位于帕多瓦,我们是全球第二大眼镜生产商,也是高端眼镜产品的领导
者。此外,我们还是三大运动眼镜生产经销商之一。
霞飞诺直接管理公司的整体经营,公司十分注重产品的发展和设计。我们相信,通过一
支能够确保公司有持续的设计和技术创新能力的设计师团队,霞飞诺集团的产品能永远
独树一帜。
计、生产和销售高品质的眼镜框架、太阳眼镜和运动眼镜,同样也经营公司自有品牌产
品。
霞飞诺集团总部位于帕多瓦,我们是全球第二大眼镜生产商,也是高端眼镜产品的领导
者。此外,我们还是三大运动眼镜生产经销商之一。
霞飞诺直接管理公司的整体经营,公司十分注重产品的发展和设计。我们相信,通过一
支能够确保公司有持续的设计和技术创新能力的设计师团队,霞飞诺集团的产品能永远
独树一帜。
联系方式
- 公司地址:上班地址:世纪大道88号金茂大厦12层08单元