Trade Marketing Manager
惠氏营养品(中国)有限公司
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-11-26
- 工作地点:上海
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:2-2.5万/月
- 职位类别:渠道/分销经理
职位描述
职位描述:
Key Responsibilities:
? -Ensure that strategies and plans are defined which deliver brand growth based on consumer, shopper and customer requirements.
? -Define priority channels for the brand.
? -Define the in-store vision of success for brand in each channel. Enable its implementation and continuously review the effectiveness of our in-store actions.
? -Develop and accelerate our Shopper focus, turning Shopper Insight into actionable in-store solutions.
? -Coordinate the development of an aligned performance related TTS strategy to support priority initiatives.
? -Establish clear promotional guidelines by brand and continuously evaluate the effectiveness of our trade investments.
? -Establish winning commercial propositions and support the development of customer and field sales plans.
Key Experiences:
? -More than 3 years commercial experience. Previous experience in Marketing & Sales
? -Demonstrable record of success in delivering key commercial KPI's.
? -Understands key business functions i.e. Commercial, Finance, Technical, Supply Chain.
? -Customer Knowledge (Retail and Distributor).
Key Responsibilities:
? -Ensure that strategies and plans are defined which deliver brand growth based on consumer, shopper and customer requirements.
? -Define priority channels for the brand.
? -Define the in-store vision of success for brand in each channel. Enable its implementation and continuously review the effectiveness of our in-store actions.
? -Develop and accelerate our Shopper focus, turning Shopper Insight into actionable in-store solutions.
? -Coordinate the development of an aligned performance related TTS strategy to support priority initiatives.
? -Establish clear promotional guidelines by brand and continuously evaluate the effectiveness of our trade investments.
? -Establish winning commercial propositions and support the development of customer and field sales plans.
Key Experiences:
? -More than 3 years commercial experience. Previous experience in Marketing & Sales
? -Demonstrable record of success in delivering key commercial KPI's.
? -Understands key business functions i.e. Commercial, Finance, Technical, Supply Chain.
? -Customer Knowledge (Retail and Distributor).
职能类别: 渠道/分销经理
公司介绍
惠氏营养品隶属于世界领先的营养、健康、幸福生活公司——雀巢集团。1915年,世界上***罐SMA的诞生拉开了婴幼儿配方奶的历史序幕,也是惠氏营养品的传奇开始。一个多世纪以来,惠氏营养品始终秉承“百年卓越,惠泽新生”的品牌信仰,在全球统一的严苛标准下,为广大家庭提供科学创新、品质卓越的母婴营养品。
联系方式
- Email:rose.xiang@wyethnutrition.com
- 公司地址:苏州工业园区方洲路199号