上海招聘

职位描述：
Job Title: Marketing Director
Business Group/Uni: i-Health, Inc. Shanghai, China
Department: Marketing
Reports to: Business Director, i-Health China
Direct reports: Brand Manage
Indirect reports: Assistant or Associate Brand Manager

The Challenge
1. The Marketing Director will lead the brand marketing team to drive profitability and sales through development of brand strategies, marketing plans, new products, packaging, promotional programs and all communication contents to consumers and customers. In the meantime, he or she will manage and develop the marketing team, build a competent and collaborative marketing team through coaching and demonstrating leadership.
2. Ability to define and understand target consumers, develop brand architecture and consumer centric marketing strategy, effectively leverage all tools and media to communicate with consumers, to build up brand awareness, increase consideration and drive trial, to deliver brand success (sales and profit objectives).
3. Solid understanding of Operations, R&D and Regulatory environment (how product is made, product formulation, development of claims and clinical research, portfolio strategy) to ensure continued product improvement and launch of new product pipeline.
4. Awareness of CFDA requirements concerning nutrition supplement and food products is critical to ensure marketing claims and collateral materials meet regulatory guidelines.
5. Business acumen and financial skills are needed to evaluate risk versus opportunity for spending against marketing budget.
6. Must have a high level of familiarity with competitive nutritional supplement environment to ensure marketing techniques and Brand positioning remain current and effective within the marketplace.
7. Building and maintenance of a network of internal and external contacts/sources is important to deliver Brand success. Understanding of in-house and outside support services; creative, media buying, PR, on-line/digital capabilities.

The Position
Key Areas of Accountability / Responsibility

1. Drive all strategic activities that support brand objectives including annual planning, advertising development, new product launches and packaging.
2. Maintain consistent pipeline of growth initiatives in the brand portfolio (i.e. line extensions, new products, etc.)
3. Act as the Brand Champion to manage P & L to deliver planned sales and profit.
4. Forecast and develop annual budget, oversee and manage spend.
5. Manage media placement/relations to align with brand initiatives to deliver planned advertising, promotions and programs maximizing investment and supporting brand growth.
6. Research and anticipate category and market trends to develop and execute annual and long-range business plan, including solid analyses that support overall brand recommendations.
7. Partner with Sales team on annual planning and trade presentations via participation in sales calls to distributors and online/offline key accounts, trade show attendance.
8. Identify all relevant SHE and security aspects (e.g. set up and review SHE plans, requirements, procedures and instructions) and assess the corresponding risks related to the position and the department, make sure these are known, understood and can be handled by colleagues and reports; lead by example; show real SHE leadership by setting standards and encouraging colleagues and reports to act (SHE) responsible for their wellbeing; organize involvement in SHE and security matters; encourage and/or report all incidents (e.g. injuries, near misses, possible SHE hazards, etc.) and provide follow-up to any incidents such that the organization will learn from incidents.

Authorities

1. Responsible for assigned Marketing budget ranging from $10 to $20 million.
2. Direct activities to bring sales volume ranging from $40 to $100 million.
3. Make decisions on product packaging and promotional vendors – negotiate contracts for delivery of services.
4. Establish cross-functional understanding to deliver creative, accurate and cost effective product promotions.

The Ideal
1. 10-12 years’ experience CPG Brand Marketing
2. BS/BA and MBA degree required.
3. Tracking record of successfully built or grew a brand in CPG or Consumer Healthcare categories in China market
4. Demonstrated profound knowledge, skills and understanding of brand management/marketing.
5. Budgeting, forecasting and analytical skills required.
6. Broad knowledge of industry, in-depth knowledge of CPG products, packaging, consumer communication and competitive marketplace.
7. Excellent written and verbal communication skills in English and Chinese, ability to present internally and externally.
8. Experience manage direct reporting teams
9. Experience manage the relationship with external vendors, creative agencies and media planners
10. Experience manage cross functional teams to successfully deliver projects
11. Required travel of up to 25% (domestic and internationally) to attend consumer research/focus groups, trade shows and/or customer meetings.
12. Quality Policy
13. Document Control and Change Control
14. Nonconforming Material Control
15. Amerifit Stability
16. Good Documentation Practices
17. Personnel Training
18. Customer Complaint Handling/Adverse Event Reporting
19. Recall
20. Responsibilities of the Quality Unit
21. Record Retention
22. Clinical Trials
23. Build Specifications
24. Vendor Qualification and Approval

公司简介（中）：
帝斯曼在中国

荷兰皇家帝斯曼集团是一家以目标为导向，在全球范围内活跃于营养、健康和绿色生活的全球科学公司。帝斯曼不断推动经济繁荣、环境改善和社会进步，为所有利益相关方创造可持续的价值。帝斯曼为包括人类营养、动物营养、个人护理与香原料、医疗设备、绿色产品与应用以及新型移动性与连接性领域提供创新业务解决方案。帝斯曼及其关联公司约 23,000 名员工创造了约 100 亿欧元的年度净销售额。公司已在泛欧阿姆斯特丹交易所上市 (Euronext Amsterdam)。

帝斯曼早在1963年开始对华贸易，十几年前开始在华投资。帝斯曼中国地区总部和研发中心位于上海，目前在中国拥有共14个生产场地， 员工约3,000名。帝斯曼在中国业务正稳步增长，2009年在中国销售额约12亿美元。同时，帝斯曼也正一如既往地全方位融入中国的可持续发展事业。

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Bright Science. Brighter Living.
Royal DSM is a purpose-led global science-based company in Nutrition, Health and Sustainable Living. DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative business solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about 10 billion with approximately 23,000 employees. The company is listed on Euronext Amsterdam.
DSM began trading with China in 1963 and established its first China sales office and first manufacturing facility in early 1990s. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrics and electronics, life protection and housing. The company currently has 40 affiliates in China including 26 manufacturing sites and employs about 3,500 people. DSM China regional headquarters and China Science and Technology Center are located in Shanghai.
DSM’s business is growing healthily and steadily in China with revenue of USD1.7 billion in 2012. In line with DSM’s global vision, we advocate sustainability via the partnering with a high growth economy while internally we embrace diversity and localization of management to empower local talent. We strive to be an Employer of Choice and take pride in attracting, developing and retaining talent by enhancing a forward thinking working environment with a high-performance culture encouraging collaborative action.
Are you ready for a Bright and Positive journey with us? Please visit our website and check out the career opportunities with DSM China.