市场经理(中国市场)
可立净全生态环保科技(上海)有限公司
- 公司规模:少于50人
- 公司性质:外资(非欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-06-11
- 工作地点:上海-静安区
- 招聘人数:若干人
- 工作经验:无工作经验
- 学历要求:本科
- 职位月薪:1.5-2万/月
- 职位类别:市场/营销/拓展经理 产品/品牌经理
职位描述
职责
1负责中国市场的推广、文案、沟通协调各部门确认的细节,以确保活动的顺利进行。
2制定年度、季度、月度活动计划、预算及预测结果。
3管理市场营销活动,根据既定的预算,以实现新的客户获取和额外的销售带来的定义目标和投资回报率。
提前计划并完成日常活动和快速反应热点和突发事件,结合本网站自身的营销计划的特点。
4使假日营销、事件营销和其他营销活动巧妙地进行。
5分析和挖掘客户需求的准确,数据提出的规划活动的想法,精确地满足用户的需求,数据汇总和分析。
6与市场营销渠道主密切合作以确保所有的促销活动在所有渠道的一致性的沟通和执行。
7领导和计划所有的营销渠道资源,以支持关键事件的宣传,与采购部门紧密沟通,调整优先事项,并管理所有的营销职能,为竞选活动计划,并按时完成良好的工作。
8与其他团队(创意、产品开发)紧密合作,支持日常工作,领导和推动项目完成。
9连续观察行业趋势,并积极发展行动,对变化做出反应。
要求
1大学毕业生
?营销日常消费及电子商务工作经验
2项目管理经验,较强的时间管理能力。
3英语口语熟练
4有创意和有良好的知识和理解(电子商务)的营销促销。
5强烈的时尚和化妆品行业的趋势。
6视觉、编辑和审美意识。
7对指标和定量分析的热情,并将分析转化为可操作的程序的能力。
8强大的驱动执行和交付成果,详细的驱动。
9优秀的沟通和表达能力。
10在一个快节奏的环境中茁壮成长的能力,同时管理多个,竞争的优先事项。
11积极、开放的思维和逻辑思维。
Responsibilities
- Responsible for Chinese market promotions, copywriting, communication and coordination with various departments to confirm the details to ensure that activities carried out smoothly.
- Develop annual, quarterly, monthly event planning program, budget, and forecast results.
- Manage marketing campaigns according to given budget to achieve defined targets on new customer acquisition and additional sales brought and ROI.
- Planning ahead and finished the regular activities and rapid response hotspots and emergencies, combining the characteristics of the sites own marketing plan.
- Make holiday marketing, event marketing and other marketing activities skillfully.
- Analysis and mining customer needs accurately, data presented ideas for planning activities, precise to meet user needs, data summary and analysis. - Work closely with the marketing channel owners to ensure all the marketing promotions are well communicated and executed at all channels with consistency.
- Lead and plan all marketing channel resources to support the promotion of key events, closely communicate with merchandising departments to align the priorities, then brief and manage all marketing functions to plan thoroughly for the campaign and execute on time with good quality.
- Work closely with other teams (IT, creative, product development) to support daily work, lead and facilitate for project accomplishment.
- Continuously observe industry trends and proactively develop actions to react to changes.
Skills and Experience
- University graduate
- Marketing working experience with daily consumer & e-commerce
- Project management experience, strong time-management skills.
- Proficient in oral English
- Creative and have good knowledge and understanding of (e-commerce) marketing promotions.
- Strong sense of trends in the fashion and cosmetics industry.
- Strong visual, editorial and aesthetic sense.
- Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs.
- Strong drive for execution and delivering results, detailed driven.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
- Proactive, open-minded and logical thinking.
职能类别: 市场/营销/拓展经理 产品/品牌经理
公司介绍
在可立净Eco & More,我们毫不吝啬地在我们的员工和产品上进行投资。我们相信可持续发展是未来的发展方向,并从整体的角度来对待我们业务的方方面面。我们相信,有了优秀开心的员工才会有优秀开心的公司,只有优秀开心的公司才会制造优秀的放心产品。我们的中国“优秀制造、绿色制造”的理念是一种可持续发展的模式,同时也是我们全局观的反映。我们的新旗舰店里有一个“清洁艺术空间”,并会每月举行建筑展览活动,以呈现我们的城市发展成果。我们希望成为社会的一部分,并吸引新一代的绿色人群。我们相信绿色是新的黑色,绿色是未来大势所趋。
联系方式
- 公司地址:地址:span泰兴路89号3楼