上海招聘

职位描述：
PR:
Set up market-specific Content/Social/PR strategies for China for “always on” engagement with consumer
Run agency pitches based on the strategy to select the ideal agency/ies, define scope of work and set measurable targets/KPIs – in close cooperation with global digital procurement.
Launch On market-relevant platforms/channels in China
Set up annual content plans and be responsible for all needed materials - try to leverage synergies between all markets
Align plan with line manager and key account/ecommerce manager to negotiate for free resources on customer/platform media
 Execute plan with agency (social and PR), monitor targets/KPIs closely and optimize plan accordingly

Advertising/Digital Campaign:
 Responsible for digital campaigns in China to strengthen our brand awareness and/or introduce new products to the market
o Write campaign briefing to digital agency (&media agency).
o Try to leverage synergies in creation/content between all markets
o Challenge agency during the media selection process; define targets/KPIs, monitor closely and optimize campaign accordingly
Align story and execution with line manager & key account/ecommerce manager for instore/in platform campaign extension

 Classical Brand management:
Cooperate with key account/ecommerce manager for assortment decisions – bringing in consumer insights and category trends.
Be the hub for all visual materials (key visuals, packshots, print, TV, videos etc.)
Define Gifting assortment with special packs, gift boxes and products for GWP to offer added value to our consumers/shoppers/fans
Loyalty program. If capacities, work out loyalty program for China

 Qualification:
3-5 years digital experience preferred, ok to accept Agency Experiences
Familiar with lifestyle and social behaviors of Chinese
Open-minded, passionate about teamwork/winning together, global brands/ companies and quality proven products, entrepreneurial spirit, high responsibility for his/her job and strong/transparent communication skills
University degree
Fluent in English & Mandarin/ simplified Chinese

Carverkorea为联合利华旗下化妆品品牌。
发现美丽，发明美丽！
TRUE Value！
每个女人都憧憬和向往美丽。CarverKorea的核心价值就是帮助大家寻找专属于自己的美丽，传递幸福。
INVENTIONS for Beauty ！
我们CarverKorea（科浡）人认为化妆品是改变生活的一项新发明。这是因为化妆品最基本的价值不仅仅是带来视觉上的变化，而且能帮助人们重新找回自信，给生活带来180度全新的变化。
OUR Special Innovation!
为了让曾经只有极少数人才能享有的高级沙龙的美学美学美容可以享受在家中，CarverKorea将皮肤科专家的经验融入到了每一滴化妆品中。从而确立了与科技设备结合的肌肤护理理念。
MISSION of Spreading Bliss ！
通过社会工艺实践活动来实现美丽价值也是CarverKorea的人物。通过帮助人们寻回遗失的美丽、笑容、自信，实现更美丽、更明亮的生活。
Global Leader
这是蕴含着活性思考与创造性，汇聚优秀技术与技巧的化妆品。CarverKorea立志成为与大家一起实现美丽梦想与美好愿望的企业。