上海招聘

职位描述：
Are you ready to join us for this exciting opportunity? We are looking for an analytical, motivated individual to develop and build LEGO China CRM system, formulate and execute a recruitment retention strategy with a focus on increasing revenue, consumer/shopper base and loyalty.

LCS Retail Management
The aim of the LEGO Certified Stores (LCS) strategy is to protect the LEGO Brand, increase brand awareness, enhance partner performance, deliver exceptional customer service, expand the LEGO business quickly and efficiently while establishing consistency.

LCS will be one of the main driver of offline growth in China and will be expanded quickly with support from various functions locally and globally. A dedicated CRM manager is needed to work as central of excellence and cross work with internal functions of marketing and field sales to drive performance through the expansion of the base of loyalty customers and on-going retention oriented strategy and plan formulation and execution.

Your tasks will include:
LEGO CRM solution identifying and building up:
- Identify LEGO needs and analyzing consumer and shopper profile.
- Design local CRM strategy by digesting local and global CRM vision and mission.
- Develop CRM framework, roadmap and guideline for LEGO China for future 3-5 years.
- Leverage on existing Wechat and other digital platform to get synergy and efficiency
- Closely work with global omne-channel and loyalty program team to ensure synchronization and resources cross utilization in our market.

LCS store recruit and retention Strategy formulating and execution:
- Understand LEGO consumer and shopper segmentation and design CRM plan/mechanisms and evaluate results.
- Develop programs and campaigns that surprise and delight customers, support the retail network and help to achieve our sales targets
- Define CRM annual KPI and tracking the real-time performance to ensure the achievement in year-end.
- Lead ongoing marketing efforts to convert traffic into engaged, high-value shoppers.
- Lead the improvements of retention campaign effectiveness, through planning, segmentation, content weightings, innovative design and engaging content etc.
- Keep relationship with High-end VIPs. Deploy Top VIPs program.
- Working closely with the Marketing team (Retail marketing/digital/brand team) as part of our retention campaign planning, to ensure messaging and design is on-brand and in line with company objectives.
- Well manager E-commence/Wechat Platform, improve digital CRM, emphasis on integration of Online & offline, and activate consumers/shoppers through the entire shopping journey.

LEGO loyalty databases analysis and insight drilling:
- Work with internal IT/BI team for database infrastructure development to enable the flexibility for potential business needs.
- Database management to provide in-depth and business-oriented analysis on members and product portfolio, and also to facilitate internal team sharing and learning.
- Be able to do data mining and drill down to found consumer and shopper insight which then drive our loyalty strategy and action taken.
- The go-to-person in the business for CRM initiatives and customer insights.

Other Routines:
- Database ongoing maintenance and regular database cleansing to ensure integrity of data
- Focus on CRM data quality and continuously optimize for improving the operational efficiency.
- CRM Budget management
- Coach and training related internal people to grow their CRM skills and performance.

The Must to Have’s and the Nice to Have’s for the role
You must have:
- 8+ years experience driving CRM and full scale of work capability in digital, social media, mobile, big data, etc.
- Experience in executing loyalty and retention strategies combined with solid budgeting and forecasting skills.
- Fluent in verbal and written English and Chinese (minimum Mandarin)
- University degree in Marketing or equivalent
- Excellent communication skills to influence through best practice and deliver on KPI’s and ROI.
- Proficient with analyzing and interpreting customer data, have first class attention to detail and a proven ability to work in a fast paced environment with minimal supervision.

It would be nice for you to have:
- Good understanding of the China retail industry and environment evolving over the recent years, particular off line and online dynamics.
- Comprehensive understanding of running an premium branded retail stores.
- Basic financial skills to set and review plans and programs

How to apply:
Join the global family of The LEGO® Group
The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration and quality – use the APPLY NOW button above or below for job application.

The LEGO Career Web is the main portal we review your applications, in order to have high chance to be selected, we encourage you to use below link to submit your application:
https://www.lego.com/en-us/careers/jobdescription/crm-manager/55299025


BRINGING IT TO LIFE
“Being part of LEGO® in Asia is exhilarating. It is our fastest-growing market, so new ideas are crucial to keep the momentum going as we develop out here. We have to be creative every day. It is a real buzz to see our teams getting bigger and our global footprint growing. You’re really supported to achieve at here: I’ve never worked anywhere that has a more collaborative, family-feel to it." - Vicky Qu, Operations Director Shanghai

The LEGO Group offers unique and challenging career opportunities in a global organization founded on fun, creativity and innovation. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". And that has been our guideline since 1932. Today, LEGO Group is the world’s largest manufacturer in construction toys and LEGO products are sold in more than 130 countries. Our head office is in Billund, Denmark, and we have subsidiaries and branches throughout the world.

Take your potential to the next level
Join us and make the most of your potential in our supportive team culture where you can share ideas, try new things and make a real impact on the way we perform. In the LEGO Group, we succeed together, and you will be part of a global family where you will collaborate across the LEGO Community and share your creativity.