上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展专员招聘

Digital Marketing Specialist 数字营销专员

满捷管理咨询(上海)有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:互联网/电子商务

职位信息

  • 发布日期:2017-11-07
  • 工作地点:上海-长宁区
  • 工作经验:无工作经验
  • 学历要求:大专
  • 语言要求:英语熟练
  • 职位月薪:6-8千/月
  • 职位类别:市场/营销/拓展专员  

职位描述

职位描述:
Job Description:
I. Social media marketing
1) Assist Brand Manager in developing social media marketing budget
2) Support Brand Manager in working with creative agency, if any, on campaigns and content creation
3) Manage and maintain brand’s social media platform such as Weibo, WeChat, and others
4) Continuously monitor progress and implement planned strategy to drive traffic, awareness and brand stickiness
5) Assist Brand Manager in developing and following up with marketing agencies, if any, campaigns to keep social media platforms fresh and attractive
6) Assist in developing the social media calendar for China and work with the marketing agency, if any, to execute the planned campaigns

II. Corporate website
1) Maintain brand’s corporate website in accordance with brand’s HQ guidelines
2) Support Brand Manager in working with marketing agencies, if any, to maintain content to ensure that they are up to date and that proper brand communication messages are conveyed in consistence with other communication platforms
3) Obtain assets from Brand HQ and develop localized product contents for corporate websites and Tmall. This includes but is not limited to editing product images, translating product information…

III. Other Digital Marketing
1) Online media buy according to social/Tmall calendar and digital marketing budget including online news, KOL and other online media
2) SEO/SEM management on key search engines in China according to the SOW
3) Assist the Digital Marketing Manager to identify new opportunities and follow-up vendors
4) Contribute to have better and closer relationship with e-platforms we are collaborating with (Wechat, JoyRun, e-media, etc…)
5) New trendy digital platform or tool learning and sharing, including PC and mobile

Requirements:
1) Experienced in executing and leading social media actions
2) Able to make relevant propositions of Digital Marketing initiatives to promote the Brand
3) Be ‘connected’
4) Good understanding of retail and Fashion Retail business (sell in to sell-through)
5) Experienced in working with marketing and media agencies
6) Entrepreneurial: able and willing to work in a small size start-up organization where versatility is a must and where one is asked to multitask. Can take initiatives
7) High level of integrity and loyalty

职能类别: 市场/营销/拓展专员

公司介绍

We’re interested in people with entrepreneurial spirit, ready to get out of their comfort zone and bring a new vision to our already very diverse team! If you’re eager to crack the code of e-commerce in China, join the Full Jet Team!

我们希望寻找具有创业精神,并准备走出自己舒适区的人员,给我们多样化的团队带来新的视野!如果你渴望破解中国电子商务的密码,加入我们满捷团队吧!

联系方式

  • Email:intownsjc@chinajewish.org
  • 公司地址:地址:span上海市长宁区镇宁路465弄181号3幢4楼