上海招聘

职位描述：
Responsibility:
1. To support the Greater China Senior PR Manager to lead the PR activities in Greater China, particularly focusing on the PR digital plans for the brands in our portfolio.
2. Create contents in line with the marketing campaign developed by brand teams: have the knowledge, skills, relationship and energy to get a story out into the world & picked up by media channels, influencers and final consumers.
3. Building an always-evolving content ecosystem that creates, manages, optimizes fresh contents in alignment with marketing and commercial strategy
4. Work with media partners, PR agencies and with influencers.
5. To support the Greater China Senior PR Manager to manage the back office activities and support on all the general PR activities
Qualification:
1. Minimum 3-5 years of experience in social/digital PR role working for PR Firm (social digital practice), social/digital agency or Fashion Companies
2. Experience in creating and executing talk-worthy content, and building an always-evolving ecosystem based on social platforms to amplify content (Excellent skills in Creative Writing and social media contents creation). Tailor made content for social/digital media pitch.
3. When possible, leverage all International assets and tailor-made content that are relevant to the local market
4. Excellent knowledge of the KOL scenario. Develop and nurture relationships with KOLs & Celebrities to leverage E-PR outreach
5. Develop PR content calendar , communication action plan plus content development plan
6. Able to provide support to the Senior PR Manager to find and brief other external creative resources
7. Able to create movable visuals
8. Ability to measure quality/impact of content for future improvement
9. Comfortable and experienced with a fresh, modern approach to PR
10. Ability to share fresh ideas and respond quickly to social sentiment and Company’s strategy
11. Good team player and able to work in a multinational company with international teams
12. Experience in managing internal and external relationships and working across disciplines and teams
13. Well organised, attention to details, self-motivation
14. Native Chinese speaker with excellent creative writing skills, good English communications & writing skills

霞飞诺从事眼镜产品生产长达80 年。多年以来，霞飞诺为代理的国际顶尖奢侈品牌设
计、生产和销售高品质的眼镜框架、太阳眼镜和运动眼镜，同样也经营公司自有品牌产
品。
霞飞诺集团总部位于帕多瓦，我们是全球第二大眼镜生产商，也是高端眼镜产品的领导
者。此外，我们还是三大运动眼镜生产经销商之一。
霞飞诺直接管理公司的整体经营，公司十分注重产品的发展和设计。我们相信，通过一
支能够确保公司有持续的设计和技术创新能力的设计师团队，霞飞诺集团的产品能永远
独树一帜。