文案
满捷管理咨询(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2017-11-06
- 工作地点:上海-长宁区
- 工作经验:2年经验
- 职位月薪:0.6-1万/月
- 职位类别:文案/策划 其他
职位描述
职位描述:
工作内容:
I. Social media copy writing 社交媒体撰写
1) Create social media content (weibo/wechat) for clients’ brands to be aligned with brand tonality. 为客户撰写有新意并符合品牌调性的社交媒体内容(微博/微信)
2) In charge of clients’ brands local social media accounts monitoring and interaction with followers, also in charge of global social media account listening. 负责客户的本地社交媒体账户的监控和与粉丝的互动,同时负责客户品牌国外社交媒体账户的收听。
3) Assist Digital Marketing Specialists and Brand Manager on campaign idea generation and campaign execution 协助数字营销专员和品牌经理进行活动创意的发展和执行。
4) Work with Digital Marketing Specialist on the development of the monthly social media content plan 与数字营销专员共同完成每月的媒体内容计划。
5) Work with visualizer to ensure that copy and visual are aligned.与视觉设计师配合,确保相应的图片和文字一致。
6) Be sensitive with hot topics, connect suitable hot topics with brand information.对社会热点有敏锐的嗅觉,并能结合适当的热点与品牌联系创造内容。
7) As a content owner to track each content from the beginning to the end, upload weibo and wechat content to each platform, make the content to be logical and clear. 作为内容的主管者,负责创造内容至最后将内容上传至微博微信,确保图文的展示清晰优美。
II. E-commerce activation copy writing 电商推广稿撰写
1) Responsible for the copy writings of e-store pages and banners needed by e-platforms such as Tmall, JD, to maintain the brand image and increase conversion rate负责各类电子商务平台上如天猫,京东等 网店的页面以及广告图中的文案创作,以此来帮助维护品牌的形象和提升网店的销售转化率。
2) Work closely with E-store manager to express e-marketing idea and campaign mechanism by creating copy writing according to the e-operation needs.与网店店长紧密配合,创作能够表达电商营销创意和营销活动机制的文案,以此满足电商运营的需要。
3) Assist Digital Brand Manager in generating and creating e-commerce activation and campaign ideas 协助电商品牌经理进行电商推广和活动创意的制作。
III. Official website 官网
1) Responsible for all copy writing on official website for assigned clients 负责指定客户官网的所需内容撰写
IV. Occasional assignments 不固定任务指派
1) Provide occasional copywriting on other assignments其它可能发生的文案撰写工作
任职资格:
1) Have a good art sense, sense of wording and experienced in copywriting 具备良好的艺术感觉,良好的文字功底和文案写作经验。
2) Sufficient English to understand global material provided by e-clients 具备一定的英语水平以了解国外电商客户所提供的资料。
3) Entrepreneurial: able and willing to work in a small size start-up organization where versatility is a must and where one is asked to multitask. Can take initiatives具备管理者风格:有能力也愿意在一个小规模的起步公司工作,需要具备多面手的能力,不时会被要求多项工作任务,能够主动做好工作。
4) High level of integrity and loyalty高度的团队精神和忠诚度。
工作内容:
I. Social media copy writing 社交媒体撰写
1) Create social media content (weibo/wechat) for clients’ brands to be aligned with brand tonality. 为客户撰写有新意并符合品牌调性的社交媒体内容(微博/微信)
2) In charge of clients’ brands local social media accounts monitoring and interaction with followers, also in charge of global social media account listening. 负责客户的本地社交媒体账户的监控和与粉丝的互动,同时负责客户品牌国外社交媒体账户的收听。
3) Assist Digital Marketing Specialists and Brand Manager on campaign idea generation and campaign execution 协助数字营销专员和品牌经理进行活动创意的发展和执行。
4) Work with Digital Marketing Specialist on the development of the monthly social media content plan 与数字营销专员共同完成每月的媒体内容计划。
5) Work with visualizer to ensure that copy and visual are aligned.与视觉设计师配合,确保相应的图片和文字一致。
6) Be sensitive with hot topics, connect suitable hot topics with brand information.对社会热点有敏锐的嗅觉,并能结合适当的热点与品牌联系创造内容。
7) As a content owner to track each content from the beginning to the end, upload weibo and wechat content to each platform, make the content to be logical and clear. 作为内容的主管者,负责创造内容至最后将内容上传至微博微信,确保图文的展示清晰优美。
II. E-commerce activation copy writing 电商推广稿撰写
1) Responsible for the copy writings of e-store pages and banners needed by e-platforms such as Tmall, JD, to maintain the brand image and increase conversion rate负责各类电子商务平台上如天猫,京东等 网店的页面以及广告图中的文案创作,以此来帮助维护品牌的形象和提升网店的销售转化率。
2) Work closely with E-store manager to express e-marketing idea and campaign mechanism by creating copy writing according to the e-operation needs.与网店店长紧密配合,创作能够表达电商营销创意和营销活动机制的文案,以此满足电商运营的需要。
3) Assist Digital Brand Manager in generating and creating e-commerce activation and campaign ideas 协助电商品牌经理进行电商推广和活动创意的制作。
III. Official website 官网
1) Responsible for all copy writing on official website for assigned clients 负责指定客户官网的所需内容撰写
IV. Occasional assignments 不固定任务指派
1) Provide occasional copywriting on other assignments其它可能发生的文案撰写工作
任职资格:
1) Have a good art sense, sense of wording and experienced in copywriting 具备良好的艺术感觉,良好的文字功底和文案写作经验。
2) Sufficient English to understand global material provided by e-clients 具备一定的英语水平以了解国外电商客户所提供的资料。
3) Entrepreneurial: able and willing to work in a small size start-up organization where versatility is a must and where one is asked to multitask. Can take initiatives具备管理者风格:有能力也愿意在一个小规模的起步公司工作,需要具备多面手的能力,不时会被要求多项工作任务,能够主动做好工作。
4) High level of integrity and loyalty高度的团队精神和忠诚度。
职能类别: 文案/策划 其他
公司介绍
We’re interested in people with entrepreneurial spirit, ready to get out of their comfort zone and bring a new vision to our already very diverse team! If you’re eager to crack the code of e-commerce in China, join the Full Jet Team!
我们希望寻找具有创业精神,并准备走出自己舒适区的人员,给我们多样化的团队带来新的视野!如果你渴望破解中国电子商务的密码,加入我们满捷团队吧!
我们希望寻找具有创业精神,并准备走出自己舒适区的人员,给我们多样化的团队带来新的视野!如果你渴望破解中国电子商务的密码,加入我们满捷团队吧!
联系方式
- Email:intownsjc@chinajewish.org
- 公司地址:地址:span上海市长宁区镇宁路465弄181号3幢4楼