上海 [切换城市] 上海招聘上海市场/营销招聘上海产品/品牌主管招聘

新媒体运营主管

上海家品行个人护理用品有限公司

  • 公司规模:150-500人
  • 公司性质:民营公司
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2017-11-03
  • 工作地点:上海-闵行区
  • 工作经验:1年经验
  • 学历要求:大专
  • 语言要求:英语
  • 职位月薪:6-8千/月
  • 职位类别:产品/品牌主管  产品/品牌专员

职位描述

职位描述:
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</font><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>职位描述:</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><o:p></o:p></span>
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</font><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>1</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、负责公司官方企业公众号的运营,管理及新功能开发工作;</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><o:p></o:p></span>
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</font><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>2</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、负责阅读量、用户数、促销参与转化等指标的优化;</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><span style="mso-tab-count: 1;"> </span><o:p></o:p></span>
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</font><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>3</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、负责第三方新媒体平台搭建及运营推广工作;</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><br>
4</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、制定阶段性新媒体运营策略与推广计划,负责执行落地并追踪运营推广效果;</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><br>
5</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、负责新媒体原创内容策划撰写,图文及排版审核、内容发布推广等相关工作;</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><br>
6</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、新媒体主题活动</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>/</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>事件营销,负责活动</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>/</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>事件内容策划和推广执行,并对推广效果进行全程跟踪反馈,跟踪运营效果并作数据分析,提升整体运营效果、用户关注度和品牌影响力;</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><o:p></o:p></span>
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</font><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>7</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、组建相关粉丝群并制定相关粉丝运营及维护方案,增加真实粉丝数,提升粉丝活跃度,对粉丝进行有效的管理和维护;保持与粉丝互动,了解用户需求,收集用户反馈,及时解答用户的咨询和问题。</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><o:p></o:p></span>
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</font><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><o:p> </o:p></span>
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</font><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>任职资格:</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><o:p></o:p></span>
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</font><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>1</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、大专及以上学历,市场营销、广告或相关专业</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><br>
2</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>1</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>年以上市场营销工作经验</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><br>
3</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、较丰富的新媒体运营和规划经验</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><br>
4</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、熟悉新媒体的特点和营销,以及消费者的行为和分析</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><br>
5</span><span style='color: black; font-family: 宋体; font-size: 9pt; mso-ascii-font-family: "Microsoft Yahei"; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Microsoft Yahei"; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'>、能独立完成广告等推广文案的撰写,具有较强的创意能力、文案写作能力</span><span lang="EN-US" style='color: black; font-family: "Microsoft Yahei","serif"; font-size: 9pt; mso-bidi-font-family: Tahoma; mso-themecolor: text1;'><o:p></o:p></span>
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职能类别: 产品/品牌主管 产品/品牌专员

公司介绍

    公司成立于2008年,主要致力于个人口腔护理产品的研发、生产及销售,针对不同的区域进行销售渠道拓展,专注于自身品牌与传统行业品牌形成差异化,突破原有传统概念及束缚。经过数年的产品测试及创新,逐步推出公司口腔护理品牌—乐益hapee,公司发展的宗旨是“突破传统,改变不同”,同时家品行公司成立之初就树立了企业的社会责任——关爱国民口腔健康。
       公司自有口腔实验室研发产品及自有工厂进行自有品牌的生产以及各大口腔品牌的OEM,公司自有的平台充分给予各岗位人员学识及能力的充分发挥空间,更为传统的市场注入了一股新的动力。年轻的管理团队,经验丰富的研发团队,创新的产品理念,必能使家品行公司发展的更好,未来基于创新,也属于我们,欢迎加入!

联系方式

  • 公司地址:地址:span浙江省嘉兴市和风路1555号