上海招聘

职位描述：
Purpose & Overall Relevance for the Organization:
? The role is expected to drive the brand awareness and elevate brand affinity/engagement in digital social platforms with a rapid business expansion in China. As a strategic pillar under marketing communication function, manage brand-own media development to ensure organic fans growth and engagement, deliver related digital marketing initiatives led by marketing team, define social solutions with strategic media partners and new battlefields to both improve brand influence and serve category and business needs. Become a valuable source for digital social content provider for regional marketing adoption and adaption.

Key Responsibilities:
? Responsibilities and essential job functions include but are not limited to the following:
? Lead, align and execute annual social media strategy from planning to execution, in compliant with brand communication goals and guidelines.
? Develop /manage annual content calendar for brand own media platform to dial up brand-level communication; support each campaign awareness and engagement with target segments.
? Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
? Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization
? Regularly monitor social media trends, market insights, explore new digital media platform and tools, and competitor information acquirement.
? Work cross internal stakeholders and external agencies to ensure content plan alignment, execution quality and on-time delivery.
? Support regional marketing to provide social content, define local KOL marketing initiatives and program.

Knowledge, Skills and Abilities:
? Bachelor degree or above
? Proficient, passionate to social media marketing, good knowledge in China social media tools and platforms.
? Strong project management and keen to execution details
? Good social language /copywriting skill
? Strong communication skills and vendor management
? Adaptable to a fast-growing business environment and good team player.

Requisite Education and Experience / Minimum Qualifications:
? 5-8 year digital, social media marketing and planning experience.
? Retail background is a credit

VS.talent Consulting, an executive search firm dedicates to the Sports and Luxury Lifestyle industry only.

Begin by understanding our customers' unique corporate culture, recruitment processes and specific requirements for individual placements, our consultants are consistently offering them the best possible personalized services accompanied with the in-depth knowledge of the sports and luxury lifestyle sectors and the passion for excellence. We always insist on concentrating and being professional, the hope to build up a long term relationship and develop a sincerely partnership with both our clients and candidates.

Sports and Luxury Lifestyle which are regarded coming down in one continuous line - for a high quality life, from where also come out the philosophy of life - Our Vision: Intense living, living magnifique. Together we inspire a touching future.