上海招聘

职位描述：
ROLE & CONTEXT
Enhance the brand image with relevant marketing strategy and execution concerning the product category - Work closely with other departments (Media/PR, Trade Marketing, Sales, Training, Merchandising) to develop a solid 360 launch plan and to ensure an excellent implementation

MAIN TASKS
MARKET UNDERSTANDING AND ANALYSIS a) Regular competitive analysis on competitors’ launches, activities, competitive offerings (claims, pricing, performance, etc.)
b) Consumer understanding of target customers and their profile, needs/expectations to set the right communication
PRODUCT DEVELOPMENT
a)Creates content and initial concept for new products -Leading the new product innovation and Star Product line relaunch incl. product position, formula development, package design, price, product portfolios etc.
b)Develop new products - Manage the flow of developing new products with ODM and SCM to launch on time - Communicate
and co-work with cross-functional departments to guarantee involvement, improve efficiency and achieve results
PRODUCT MANAGEMENT
a) Launch Activities - Develop local launch plans with 360 support based on international new product calendar
b) Regular portfolio management - Weekly and monthly report on category/products performance via sales data analysis
c) Product Building - Managing make-up and skincare products incl. budgeting, research, promotional plan, fundamental market and category research, pricing and distribution strategy etc.
d) Manage CFDA process
NEED TO BE & SKILLS
QUILIFICATION & SKILL -At least above 2years related experience on marketing; at least 1 years Product Management experience in the cosmetic industry - Excellent in English (Oral and Writing) - Strong communication in Mandarin and English - Analytical & Logical thinking skill - Problem solving skill - Person who loves cosmetic or fashion
KEY COMPETENCIES (CAREER ARCHITECT)
- Drive for result - Priority setting - Creativity - Strategic agility - Business acumen - Innovation management - Integrity and trust - Learning on the fly

红地球集团创立于1991年，诞生于澳大利亚，是一家全球化的化妆品公司。旗下拥有RED EARTH，HAPPIMESS，FELT FORMULA等多个品牌，涉及彩妆，护肤等领域。总部位于上海，生产设施遍布于日本，意大利等地，在全球拥有多个研发和创新中心，致力于将植物护肤的理念融入彩妆郁护肤产品中。
基于人类崇尚自然的生活理念及对纯净生态的生活愿景，红地球坚持将更好的原料和配方带给消费者，愿带给世界充满生命力的自然养肤力量。
集团文化包容开放，提倡价值增值理念，鼓励工作伙伴间的观点交流和灵感碰撞，更好实现高效协作的工作方式；集团激励员工始终前行，不断实现自我革新。