上海招聘

职位描述：
Purpose & Overall Relevance for the Organization:
? To develop compelling business strategies for the mentioned business and drive the category management and GTM process
? To build the category image, brand preference, consumer loyalty to achieve the company sales and profitability target
? To lead the range building process (including normal range and SMU) for the entire business
? To develop & manage best in class Category Merchandising Team

Key Responsibilities:
Planning
? Assist in the development & implementation of the vision and direction from BU senior director (and global BU counterparts), develop the category/division marketing/business plan and strategy based on market data—sell-thru, customer and consumer insights. Bring market feedback back to global in each milestone of CI, VHO, and GBC/GMM
? Develop annual category/division strategic plan in line with overall company objectives and potential business opportunities. Drive the CtC process & contribute to the CtC strategy for the brand and its execution across company.
? Drive & manage strategic and tactical seasonal direction for category growth, speed and direction, consumer dynamics and competitor information.
? Contribute to the development of business Mid – Long Term division plan in alignment with global vision and other divisions to ensure seamless integration of divisional concepts at the POS for the consumer.
? Guide & monitor fluid commercial feedback throughout the CtC process with full cross-functional collaboration taking into account regional/GCA needs and customer/consumer insights.
? Oversee & lead the range building process by managing team to develop clear seasonal range structure which includes product flow, range size, product mix, pricing strategy, margin to build the category commercially.
? Drive best retail presentation to maximize sell in/sell through in close cooperation with the Retail Marketing team.
? Transfer product knowledge to Channel & Marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers.
Management
? Be the means of contact and communication with Global Marketing BU’s, CtC & China X-Functional teams on business strategies, category/division plans & performance review
? Coordinate with Brand Comms/Retail Marketing/Operations/Planning teams/CtC/Sports Marketing/Newsroom/Regional Marketing to have integrated GTM process planned, executed & evaluated with excellence
? Lead the ranging process across category/division business ensuring all ranges are built with consumer end in mind.
? Lead the preparation, organization & execution of the entire CtC process including; Sales Trainings, KA Pre Lines, Trade Meeting presentations, Sell-in Tools and Packages.
Financial
? Ensure ranges/products achieve target standard (list) margin targets and 90 days ST%.
? Assumes responsibility for Category Profitability including; Net Sales, Margin, Seasonal OTB of the category.
? Align MWB focus areas with other functional marketing teams (Brand Marketing & Retail Marketing).
Systems and Processes
? Implement seasonal CtC preparation process to facilitate company business cycle
? Monitor sample management according to the company sample management process
? Monitor systems and file management: Master Range File, CtC Process & Calendar, HUB, DMT & RMA
? Drive forecasting accuracy & system accuracy management
? Implement and maintain reporting processes for category team
People Management
? Define specific targets and review with each direct report in line with aChina guidelines
? Plan goals, key job responsibilities, competency development, measures and follow-up activities
? Provide coaching and feedback to subordinates, in line with aChina NWOW+2 & team values
? Manage, develop, coach and motivate team in alignment with the China organization
? Pay attention to team member performance improvement
Training
? Implement a training and development plan for subordinates
? Ensure each team member understands the role of marketing, and branding
? To some extent, actively participate in departmental level trainings and development initiatives and activities
? Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion
Others
? Other job-related work assigned by supervising manager

KPIS
Overall
? Sell through target for related category/division
? Category growth
? Category Profitability (Net Sales, Margin, Comp Growth)
? Brand Equity
Ranging
? Range performance & development
? Range efficiency
Brand image tracking

Key Relationships:
Internal:
? Global BU Marketing & CtC,
? Local CtC,
? BU Brand Activation
? Retail Marketing,
? Channel sales, OR, eCommerce
? GCA Merchandising,
? Marketing Operations
? Wider SP/SS Merchandising Teams.
External:
? Customers, Consumers, Vendors, Athletes/Endorsers

Knowledge, Skills and Abilities:
? Manage Business (Processes and Projects)
? Manage and Develop People
? Result Orientation
? Influencing Others
? Planning and organizing
? Strategic Thinking & Acting
? Conceptual understanding of marketing as brand building tool
? A passion for and an understanding of the category along with the desire to translate the passion into building the brand in the market
? Strong team player
? Very high level of integrity & attention to detail
? Data analysis skills, planning skills
? Communication skills, relationship management and empathy
? Good sales skills and customer service knowledge
? People management & coaching skills
? Negotiation skills
Requisite Education and Experience / Minimum Qualifications:
? Functional – Over 7 years of proven marketing experience with 3 years at senior level with major FMCG, Sports or Fashion Retail companies
? Industry – Ideally in apparel/fashion/shoes or FMCG
? Exposure – Fashion, Sports brand Merchandising
? Relevant China marketing experience, preferred
? Bachelor's Degree in business related discipline is required
? Outlook – basic
? Word – advanced
? Excel – advanced
? PowerPoint – advanced
? Business Objects – basic
? Fluent in English and Mandarin (written and spoken).
? Mandarin Chinese as native language preferred
? Passion for sports

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