Web Analytics Senior Analyst
美库尔商务信息咨询有限公司
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2017-10-17
- 工作地点:上海-浦东新区
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:15-22万/年
- 职位类别:专业顾问
职位描述
职位描述:
We need an Analyst to help to develop our website performance reporting and analysis practice. This person should have good communication skills and fluent in both English and Chinese. We're looking for someone with a dynamic personality that has come from an analytical background, who's looking for true ownership and a sense of pride in developing his/her career path in site optimization.
? Required Skills:
This individual will help us deliver world class analytical delivery work in web analytics for our clients in both US and China market. Initial training and project work will focus on digital campaign reporting and ad hoc analysis. As the team grows we will continually expand the areas of responsibility for the team. This is a great opportunity for someone at this level to take on increased analytical responsibilities, gain local client facing experience and expand into web analytics.
More specific duties will include, but are not limited to:
Help with hiring and training of analysts
Mentor junior analysts
Manage the coordination and delivery of client projects
Serve as primary Liaison between local clients and China analytics teams
Handle multiple priorities and adapt to a fast-paced environment
Implement a first-class reporting process and monitor the initial project deliverables
Foster team building and knowledge sharing for the digital team
? Required Experience:
3+ years in web analytical reporting and analysis with familiarity with website optimization campaign analysis as well as online A/B test and multi-variate test.
Familiarity with one of site analytics platforms such as Adobe/Omniture, Google Analytics, IBM/CoreMetrics, WebTrends, etc
Strong skills in Excel, PPT, SQL, Tableau (or similar visualization tool), R or SAS or Python
Prior project and resource management experience
Solid understanding of digital marketing, databases and database marketing principles
Familiarity with DMPs, tag management platforms such as Telium, Ensighten, etc is a plus
Experience with predictive modeling is a plus
Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required
Experience with both onshore and offshore team is preferred but not required
Prior experience living or working in China desired but not required
High intellectual curiosity, drive, determination, self-confidence and persuasion skills
Excellent communication and presentation skills
We need an Analyst to help to develop our website performance reporting and analysis practice. This person should have good communication skills and fluent in both English and Chinese. We're looking for someone with a dynamic personality that has come from an analytical background, who's looking for true ownership and a sense of pride in developing his/her career path in site optimization.
? Required Skills:
This individual will help us deliver world class analytical delivery work in web analytics for our clients in both US and China market. Initial training and project work will focus on digital campaign reporting and ad hoc analysis. As the team grows we will continually expand the areas of responsibility for the team. This is a great opportunity for someone at this level to take on increased analytical responsibilities, gain local client facing experience and expand into web analytics.
More specific duties will include, but are not limited to:
Help with hiring and training of analysts
Mentor junior analysts
Manage the coordination and delivery of client projects
Serve as primary Liaison between local clients and China analytics teams
Handle multiple priorities and adapt to a fast-paced environment
Implement a first-class reporting process and monitor the initial project deliverables
Foster team building and knowledge sharing for the digital team
? Required Experience:
3+ years in web analytical reporting and analysis with familiarity with website optimization campaign analysis as well as online A/B test and multi-variate test.
Familiarity with one of site analytics platforms such as Adobe/Omniture, Google Analytics, IBM/CoreMetrics, WebTrends, etc
Strong skills in Excel, PPT, SQL, Tableau (or similar visualization tool), R or SAS or Python
Prior project and resource management experience
Solid understanding of digital marketing, databases and database marketing principles
Familiarity with DMPs, tag management platforms such as Telium, Ensighten, etc is a plus
Experience with predictive modeling is a plus
Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required
Experience with both onshore and offshore team is preferred but not required
Prior experience living or working in China desired but not required
High intellectual curiosity, drive, determination, self-confidence and persuasion skills
Excellent communication and presentation skills
职能类别: 专业顾问
关键字: Omniture, Google Analytics, web analytics, digital marketing, SQL, SAS, R
公司介绍
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司,专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里,美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系,帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果,扩大竞争优势。美库尔全球现拥有12000多名员工,业务遍及欧洲、北美、中东及亚太地区,设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海,并在北京和南京设有办事处。如需了解更多信息,请拨打电话0086 21 2030 8000与美库尔中国联系。
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司,专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里,美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系,帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果,扩大竞争优势。美库尔全球现拥有12000多名员工,业务遍及欧洲、北美、中东及亚太地区,设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海,并在北京和南京设有办事处。如需了解更多信息,请拨打电话0086 21 2030 8000与美库尔中国联系。
联系方式
- 公司地址:地址:span新源南路8号启皓大厦东塔7层