上海招聘

职位描述：
Position Summary:
? Help set the vision and lead Active Journeys; Kinetic’s communications planning in China.
? Drive holistic, integrated, omni-channel solutions (OOH+digital and mobile embedded) to connect with Audiences on the Move that build both business and brand results for key clients.
? Inspire and train Business Directors in client teams.
? Significantly improve Kinetic’s reputation in delivering quantifiable communications solutions to business challenges.
? Be a face for Kinetic China – one of our go-to experts on quantifiable, effective strategies for engaging with people on the move.

Main Responsibilities:
? Define and drive best in class omni-channel communications planning and technologies (including mobile and digital formats; linking to commerce transactions where appropriate) as part of solution to business challenges.
? Develop methodology and design studies to quantify results of communications plans on business/brand, working with internal and external research experts.
? Drive Kinetic planning philosophy, framework and process; to contextually connect and activate audiences on the move, by working with client planning teams and external partner experts to develop optimal leverage of integrated channel mix rationale. New areas for Kinetic include social media, location based services, branded content and transactional capabilities.
? Be one of Kinetic’s expert voices on cultivating “contextual relationships” – in traditional media, digital plus emerging mobile and social media.
? Collaborate with Client Leaders and internal as well as external partners to ensure that digital, mobile and content is embedded throughout. Be the champion of integrating and synergizing digital and mobile into integrated, channel neutral strategies for immersive engagement in consumer journeys.
? Engage with senior-level/C-suite clients to deliver integrated solutions that effectively, efficiently build business and brand value.
? Work with Client Leaders & Training Leaders to cascade best-practice communications strategy techniques through the organization.
? Represent Kinetic at industry forums and conferences.

Requirements:
* A consummate communications professional. Must be wholly expert in communications strategy and multi-channel planning.
Someone with 10-15 years of traditional and digital media experience either within a media agency, digital agency, research or client-side marketing organization. Someone who comes from a senior-strategy role, and has experience driving change in a matrix organization.
* Articulate and persuasive, excellent presentation skills, confident in his/her knowledge of media topics and trends. Able to instill confidence among both Media Directors and C-suite Marketers.
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Someone not afraid to “jump into the mix and get his/her hands dirty” to help define the future – this is an active “doing” and leadership role.
* Someone completely at home with large data sources and sifting through research findings. Someone who is a strong believer in finding meaning in data and translating insight into real world applications.
* Someone who is comfortable driving the agenda through persuasion rather than through dictation. As most of the reporting line will be dotted instead of solid (the Strategic Planners have solid reporting line into the Client Leaders), this role needs someone comfortable working with senior staff within a matrix. Able to work with driver-personality Client Leaders – selling in and persuading, rather than dictatorial.
* Knowledge of China would be essential with a passion to explore the complex China landscape and all its attendant intricacies and nuances.
* Mandarin speaker preferred but not necessary.
* The successful candidate will be able to articulate examples of successful experiences in driving similar responsibilities in the past. 举报 分享

“Kinetic (www.kineticww.com) is the leading agency in helping brands connect with, and activate, their audiences while they're on the move. The world’s largest planner and digital innovator of Out-of-Home (OOH) advertising, Kinetic understands the customer’s physical journey better than anyone. With dynamic data and technology, we turn that journey into an Active Journey, driving people to take action in context. Whether it’s through mobile and social, location-based experiences or in-transit, Kinetic is committed to pioneering new ways to make OOH interactive and amplifiable – driving efficiency and measurable transactions between brands, audiences and peers.
 
A global agency network within WPP’s tenthavenue, Kinetic has offices in 34 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands alike. For more information, please visit our website or follow us @KineticWW.”