上海招聘

职位描述：
Help the LEGO® Group grow in one of our most dynamic markets.
The aim of the LEGO Certified Store (LCS) strategy is to protect the LEGO Brand, increase brand awareness, enhance partner performance, deliver exceptional customer service, and expand the LEGO business quickly and efficiently while establishing consistency. LCS will be one of the main driver of offline growth in China and will be expanded quickly with support from various functions locally and globally. A dedicated CRM manager is needed to work as central of excellence and cross work with internal functions of marketing and field sales to drive performance through the expansion of the base of loyalty customers, on-going retention oriented strategy, plan formulation and execution.

This person will be needed to develop and build LEGO China CRM system, formulate and execute a recruitment and retention strategy with a focus on increasing revenue and consumer/shopper base as well as loyalty. Additionally, the role will focus on driving the growth of the database across in-store and online channels, and developing scalable acquisition opportunities across in-store and online channels.

Job Responsibility
? LEGO CRM Solution identifying and building up:
- Identify LEGO needs and analysing consumer and shopper profile.
- Design local CRM strategy by digesting local and global CRM vision and mission.
- Develop CRM framework, roadmap and guideline for LEGO China for future 3-5 years.
- Leverage on existing Wechat and other digital platform to get synergy and efficiency
- Closely work with global omne-channel and loyalty program team to ensure synchronization and resources cross utilization in our market.

? LCS store recruit and retention Strategy formulating and execution:
- Understand LEGO consumer and shopper segmentation and design CRM plan/mechanisms and evaluate results.
- Develop programs and campaigns that surprise and delight customers, support the retail network and help to achieve our sales targets
- Define CRM annual KPI and tracking the real-time performance to ensure the achievement in year-end.
- Lead ongoing marketing efforts to convert traffic into engaged, high-value shoppers.
- Lead the improvements of retention campaign effectiveness, through planning, segmentation, content weightings, innovative design and engaging content etc.
- Keep relationship with High end VIPs. Deploy Top VIPs program.
- Working closely with the Marketing team (Retail marketing/digital/brand team) as part of our retention campaign planning, to ensure messaging and design is on-brand and in line with company objectives.
- Well manage E-commence/Wechat Platform, improve digital CRM, emphasis on integration of Online & offline, and activate consumers/shoppers through the entire shopping journey.

? LEGO loyalty databases analysis and insight drilling:
- Work with internal IT/BI team for database infrastructure development to enable the flexibility for potential business needs.
- Database management to provide in-depth and business-oriented analysis on members and product portfolio, and also to facilitate internal team sharing and learning.
- Be able to do data mining and drill down to found consumer and shopper insight which then drive our loyalty strategy and action taken.
- The go-to-person in the business for CRM initiatives and customer insights

? Other Routines:
- Database ongoing maintenance and regular database cleansing to ensure integrity of data
- Focus on CRM data quality and continuously optimize for improving the operational efficiency.
- CRM Budget management
- Coach and training related internal people to grow their CRM skills and performance.

? Key Stakeholders:
- Marketing team - Trade Marketing/Digital team/Brand marketing
- LCS Sales Team - Retail Managers of LCS/Training Manager
- LEGO Branded Retail (LBR)
- Global Retail Management – Omne Channel function/Loyalty Program team

We’re looking for a team player who has:
- 6+ years experience driving CRM and full scale of work capability in digital, social media, mobile, big data, and etc.
- Prior experience executing loyalty and retention strategies combined with solid budgeting and forecasting skills
- Be strategic and analytical by nature and love getting into the detail to create solutions.
- Excellent communication skills to influence through best practice and deliver on KPI’s and ROI.
- Proficient with analyzing and interpreting customer data, have first class attention to detail and a proven ability to work in a fast paced environment with minimal supervision.
- Degree qualified in Marketing or equivalent
- Good understanding of the China retail industry and environment evolving over the recent years, particular off line and online dynamics.
- Comprehensive understanding of running an premium branded retail stores
- Basic financial skills to set and review plans and programs
- Fluent in verbal and written English and Chinese (minimum Mandarin)
- Open-minded, collaborative, navigates confidently with diverse stakeholders across cultures and functions, able to face internal challenges and take actions
- Team player, Innovative mind-set and eager to continuously develop and improve
- Self-motivator and believer of LEGO Culture

Join the global family of The LEGO® Group
The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration and quality – use the APPLY NOW button above or below for job application. 举报 分享

The LEGO Group offers unique and challenging career opportunities in a global organization founded on fun, creativity and innovation. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". And that has been our guideline since 1932. Today, LEGO Group is the world’s largest manufacturer in construction toys and LEGO products are sold in more than 130 countries. Our head office is in Billund, Denmark, and we have subsidiaries and branches throughout the world.

Take your potential to the next level
Join us and make the most of your potential in our supportive team culture where you can share ideas, try new things and make a real impact on the way we perform. In the LEGO Group, we succeed together, and you will be part of a global family where you will collaborate across the LEGO Community and share your creativity.