Senior PR Executive 资深公关主任
连卡佛百货商贸(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-07-19
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:6-7.5千/月
- 职位类别:公关专员 媒介专员
职位描述
职位描述:
Job Purpose工作目标:
“To proactively provide support throughout the implementation of public relations and special events programmes for Lane Crawford”.
在连卡佛公关活动以及特别活动的项目中积极提供全面的支持
Key Accountabilities主要职责:
In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:
除遵守连卡佛的政策和程序外,主要职责包括但不限于:
Media Relations媒体关系
To identify appropriate editorial opportunities and develop feature story ideas for brands and pitch to media for placement in both local and regional media outlets
甄选合适的出版机会并且为品牌创作专题报道,用以在本地和区域的媒体发布
To handle and oversee daily press requests including photo-shoots, product loans, brand information and interviews
处理和监督日常出版的需求,包括照片拍摄,产品还借记录,品牌信息以及采访安排
To liaise with CBO and vendor’s press office to gather press material for all brands for each season
与中央采购部和供应商发行办公室保持联系为所有品牌每个季度搜集新闻素材
To build and maintain the media library and PR archives
建立和维护好媒体档案以及公关文档
To ensure media list are updated, and delivery of timely clippings reports for relevant department
确保媒体名单是最新的,并且及时向相关部门传递简报
To draft and edit press releases, speeches and articles in both English and Chinese, for external communications
为外部沟通,使用中英文双语起草和编辑新闻稿,发言稿以及相关文章
Public Relations 公关
To be up to date with the status of all current PR issues and to report and flag critical issues and events that require immediate action
及时了解汇报所有公关相关的问题,标记出需要迅速反映的关键事件和活动
To communicate with all local and international PR agencies, ensuring that any issues are followed up promptly
和所有地区以及国际的公关代理沟通,确保及时跟进所有项目相关问题
To communicate all meeting arrangements to appropriate persons
和相关人员在会议上及时沟通
Take initiative to highlight any matters of urgency, and communicate this at the earliest possible opportunity
主动提出任何紧急事件,尽可能就此尽早沟通
To handle both internal and external customers and confidential PR information with utmost discretion and in an efficient and polite manner
处理内外部的客户和机密公关信息,应以最谨慎和礼貌的方式发布
Administration Support行政支持
To provide the clerical support for all promotional activities
提供所有推广活动的行政支持
To coordinate with the suppliers in the installation and execution for special events
与供应商协调好以完成特别推广活动
To follow up the production of promotional material as required
按照需求跟进推广活动的材料制作
To monitor the press clippings service with supplier and prepare the monthly clippings book and report
与供应商共同监控出版发行简报,准备好简报月刊和月度汇报
To ensure media lists are updated
确保媒体清单实时更新
To oversee charity budget and communication for all requests and work with Marketing, Events and PR Director to maximize charitable opportunities.
配合所有要求,与市场活动公关总监合作,在预算内务求提高最大化慈善机会
Company Culture and Values企业文化与价值
To fully engage and live by the Lane Crawford Vision, Passion, Learning and Collaboration (PLC) Values, Leadership Code and deliver our Customer Service Promise at all times
充分实践连卡佛愿景,热情,学习,协作的价值观以及领袖守则,并时刻传递客户服务承诺
To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives
与同事建立协作关系确保达成公司业务计划,部门及个人目标
To reinforce Lane Crawford Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity
强化连卡佛传承,品牌基因及文化-通过抓住每个机会分享故事及成功经验
任职要求:
1. A public relations, journalism, marketing, or communications college degree is plus
2. Minimum 3 years working experience in public relations, journalism, marketing, or communications
3. Past working experience in Fashion or Luxury industry is prefer
4. Excellent writing skill for press release and other related materials development
5. Proficient in English and Chinese
6. Attentive to detail, open-minded, good communication skills.
7. Able to handle multitasks.
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Job Purpose工作目标:
“To proactively provide support throughout the implementation of public relations and special events programmes for Lane Crawford”.
在连卡佛公关活动以及特别活动的项目中积极提供全面的支持
Key Accountabilities主要职责:
In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:
除遵守连卡佛的政策和程序外,主要职责包括但不限于:
Media Relations媒体关系
To identify appropriate editorial opportunities and develop feature story ideas for brands and pitch to media for placement in both local and regional media outlets
甄选合适的出版机会并且为品牌创作专题报道,用以在本地和区域的媒体发布
To handle and oversee daily press requests including photo-shoots, product loans, brand information and interviews
处理和监督日常出版的需求,包括照片拍摄,产品还借记录,品牌信息以及采访安排
To liaise with CBO and vendor’s press office to gather press material for all brands for each season
与中央采购部和供应商发行办公室保持联系为所有品牌每个季度搜集新闻素材
To build and maintain the media library and PR archives
建立和维护好媒体档案以及公关文档
To ensure media list are updated, and delivery of timely clippings reports for relevant department
确保媒体名单是最新的,并且及时向相关部门传递简报
To draft and edit press releases, speeches and articles in both English and Chinese, for external communications
为外部沟通,使用中英文双语起草和编辑新闻稿,发言稿以及相关文章
Public Relations 公关
To be up to date with the status of all current PR issues and to report and flag critical issues and events that require immediate action
及时了解汇报所有公关相关的问题,标记出需要迅速反映的关键事件和活动
To communicate with all local and international PR agencies, ensuring that any issues are followed up promptly
和所有地区以及国际的公关代理沟通,确保及时跟进所有项目相关问题
To communicate all meeting arrangements to appropriate persons
和相关人员在会议上及时沟通
Take initiative to highlight any matters of urgency, and communicate this at the earliest possible opportunity
主动提出任何紧急事件,尽可能就此尽早沟通
To handle both internal and external customers and confidential PR information with utmost discretion and in an efficient and polite manner
处理内外部的客户和机密公关信息,应以最谨慎和礼貌的方式发布
Administration Support行政支持
To provide the clerical support for all promotional activities
提供所有推广活动的行政支持
To coordinate with the suppliers in the installation and execution for special events
与供应商协调好以完成特别推广活动
To follow up the production of promotional material as required
按照需求跟进推广活动的材料制作
To monitor the press clippings service with supplier and prepare the monthly clippings book and report
与供应商共同监控出版发行简报,准备好简报月刊和月度汇报
To ensure media lists are updated
确保媒体清单实时更新
To oversee charity budget and communication for all requests and work with Marketing, Events and PR Director to maximize charitable opportunities.
配合所有要求,与市场活动公关总监合作,在预算内务求提高最大化慈善机会
Company Culture and Values企业文化与价值
To fully engage and live by the Lane Crawford Vision, Passion, Learning and Collaboration (PLC) Values, Leadership Code and deliver our Customer Service Promise at all times
充分实践连卡佛愿景,热情,学习,协作的价值观以及领袖守则,并时刻传递客户服务承诺
To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives
与同事建立协作关系确保达成公司业务计划,部门及个人目标
To reinforce Lane Crawford Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity
强化连卡佛传承,品牌基因及文化-通过抓住每个机会分享故事及成功经验
任职要求:
1. A public relations, journalism, marketing, or communications college degree is plus
2. Minimum 3 years working experience in public relations, journalism, marketing, or communications
3. Past working experience in Fashion or Luxury industry is prefer
4. Excellent writing skill for press release and other related materials development
5. Proficient in English and Chinese
6. Attentive to detail, open-minded, good communication skills.
7. Able to handle multitasks.
职能类别: 公关专员 媒介专员
公司介绍
开拓职场新视野,加入我们的时尚世界!
连卡佛创建于1850年,是一家高端奢侈品牌专门店,为顾客带来实体店与线上商场无缝隙购物体验。作为大中华区最具影响力的生活专门店,连卡佛网罗超过800个国际品牌,当中包括全球最新颖的男女时装、鞋子、配饰、化妆品、高级珠宝、家居和时尚生活用品。
秉承领先行业的服务水平,连卡佛提供无与伦比的奢华生活体验。在创意方案和视觉营销方面屡获殊荣,为顾客带来***的购物体验。除此之外还提供个性化服务,如礼宾服务,个人造型顾问,个人美容顾问,网上订货和门店退换服务。
连卡佛闻名全球的创造力被公认为业内的标杆。
如果您踌躇满志,并期待将自己打造成为一流的零售专家,连卡佛将为你提供令人兴奋的就业平台,与同行业中***的人才一起发展壮大。
员工发展:
在连卡佛,我们旨在投资发展卓越的团队。与其他雇主不同,我们通过连卡佛学院为员工提供各种长期学习和专业发展机会。包括零售业务技能、语言、管理和领导能力。我们的员工能在这个多品牌经营的全球创意平台真正洞悉国际时尚,并获得与世界一流设计师合作的宝贵机会,发展成为新一代的领导者。
我们的愿景: 同心协力,成就时尚新风潮
我们的价值观:热诚投入,团队合作,尊重别人,承担责任,诚信廉洁,勇于创新
连卡佛创建于1850年,是一家高端奢侈品牌专门店,为顾客带来实体店与线上商场无缝隙购物体验。作为大中华区最具影响力的生活专门店,连卡佛网罗超过800个国际品牌,当中包括全球最新颖的男女时装、鞋子、配饰、化妆品、高级珠宝、家居和时尚生活用品。
秉承领先行业的服务水平,连卡佛提供无与伦比的奢华生活体验。在创意方案和视觉营销方面屡获殊荣,为顾客带来***的购物体验。除此之外还提供个性化服务,如礼宾服务,个人造型顾问,个人美容顾问,网上订货和门店退换服务。
连卡佛闻名全球的创造力被公认为业内的标杆。
如果您踌躇满志,并期待将自己打造成为一流的零售专家,连卡佛将为你提供令人兴奋的就业平台,与同行业中***的人才一起发展壮大。
员工发展:
在连卡佛,我们旨在投资发展卓越的团队。与其他雇主不同,我们通过连卡佛学院为员工提供各种长期学习和专业发展机会。包括零售业务技能、语言、管理和领导能力。我们的员工能在这个多品牌经营的全球创意平台真正洞悉国际时尚,并获得与世界一流设计师合作的宝贵机会,发展成为新一代的领导者。
我们的愿景: 同心协力,成就时尚新风潮
我们的价值观:热诚投入,团队合作,尊重别人,承担责任,诚信廉洁,勇于创新
联系方式
- Email:careershanghai@lanecrawford.com.cn
- 公司地址:上海市黄浦区淮海中路99号大上海时代广场商场一层L102-112