上海招聘

职位描述：
Our Story
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 4,100 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Role Purpose
The digital analytics team is responsible for leading all the digital analytical engagements within Merkle. Our role is to design innovative digital analytics solutions to solve complex business problems. Through analytically derived insights, we often provide our clients with visibility into their business while systematically leading them towards improved business performance.

As part of the team, you will be engaged in a variety of digital analytic projects with online user behavior segmentation . To be successful in this role, you will need strong problem solving skills, ability to work independently in a fast-paced entrepreneurial work environment, be comfortable dealing with ambiguity and change. Ability to handle multiple projects and collaborating with your co-workers is essential.


Key Responsibilities
？ Analyze and manage digital data using R, SAS, SQL or other languages as required
？ Implement digital analytical solutions using the following techniques: Predictive statistical modeling, Digital user behavior segmentation at cookie/customer level, Data Analysis and Mining, External Data Enhancement, and Econometric and financial analysis
？ Develop and test experimental designs, sampling techniques, and analytical methods
？ Evaluate and improve internal tools and processes
？ Perform ad hoc analysis of business situations, systems, issues and problems
？ Analyze online user behaviors and digital marketing performance across channels and exploring new business opportunities
？ Mentor junior colleagues

Key Skills and Experience
? MS/PhD degree from a top university in a quantitative discipline (e.g. Statistics, Mathematics, Economics, Finance, Operations Research, Engineering and etc.)
? 3 or more years hands-on industry experience in marketing analytics or digital analytics or CRM analytics
? Experience in SAS, SQL and R Programming is required
? Experience in Statistical Modeling is required
? Strong problem-solving skills
? Strong communication, interpersonal and leadership abilities
? Excellent written English ability
? Proficient in Oral English
? Experience with digital analytics platforms such as Adobe/Omniture, Google Analytics, IBM/CoreMetrics, WebTrends, DoubleClick, AdWords, Ad server, DSP, DMP, etc is a plus but not required
? Excellent work ethic and great team player 举报 分享

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。