上海招聘

职位描述：
Senior Brand Manager, Skin Care
Department: Marketing, Skin Care
Report to: Group Brand Manager, Skin Care
Location: Shanghai, China

Main Responsibilities

1. Develop annual product calendar based on aligned product strategy.
2. Deliver the new product pipeline as well as new product launch plan, including product concept, formulation, packaging, pricing, communication plan and launch support plan.
3. Propose action plans and implement agreed plans. Closely follow up the program result, sales feedback and make necessary amendment if required. Evaluate the programs after completion and provide learning for next action.
4. Fully leverage available resources, constantly monitor and report market trends, competitor activities, brand performance and Brand Health analysis to help Senior Leaders to formulate brand strategies.
5. Monitor and analyze brand budget to ensure cost effective & efficiency and make sure within agreed budget.
6. Lead the development of marketing initiatives to drive demand. Create media and communication strategies and drive integrated non-media programs
7. Build relationships and alliances with key marketing partners
8. Interest and passion in beauty/skin care, good insights in related industry

Qualification & Experience

1. 7-8 years above MKTG experience in FMCG industry, experience in skin care category is preferred
2. Strong business acumen and has strategic/ framework thinking
3. Experience in new brand launch is highly preferred
4. Resilience, be able to dealing with ambiguity and strong interpersonal /communication skills
5. Bachelor degree or above,
6. Good command of English
7. Excellent communication and presentation skills 举报 分享

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.