Sr. Media Executive
皇家加勒比游轮船务(中国)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2017-07-05
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:0.8-1万/月
- 职位类别:媒介专员
职位描述
职位描述:
POSITION SUMMARY:
This position will be daily support Sr. Media Manager to develop media strategy, implementation and delivery of both traditional and digital media planning and buying.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
? Media support to Senior Media Manager
1) Plan and implement both traditional and digital campaigns to drive the brand awareness and achieve the business objectives
2) Responsible for strategizing and executing media campaigns with KPIs and its effectiveness and progress through analytical tools
3) Bring in new/latest digital trend and technology including online and on-site digital activities
4) Develop, manage and successfully execute and implement SEM/SEO related initiatives and strategies
5) Responsible for research new opportunities for search engine optimization strategies to increase its relevancy in search engines.
6) Liaise with media agency on online media campaigns management from briefing, execution to report preparation
7) Monitor competitor’s media activities
8) Work closely and communicate with internal and external parties to ensure smooth work progress
? Routine Work Support
1) Media campaign execution and material follow up
2) Postbuy reports collection and consolidation.
3) Monthly budget accrual and payment application
4) Data collection and analysis for weekly meeting
5) PPT and related reports developing and writing.
________________________________________
________________________________________
QUALIFICATIONS:
-Bachelor degree or above in marketing, English, business administration or other related field.
-3 years above digital working experience in digital marketing or digital media agency
- Solid experience in digital media including SEM/SEO
-Familiar with cruise, travel industry will be a plus.
________________________________________
KNOWLEDGE AND SKILLS:
-Fluent spoken/written English skills.
-Excellent excel, PPT and word skills and experience.
-Positive working attitude and shall comply with working arrangements made by line manager.
-Strong sense of initiative, striving for continuous improvement.
-Reactive and able to adjust smoothly to new environments.
-A good team player with outstanding communication skills.
-Excellent time management skills and details-oriented.
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POSITION SUMMARY:
This position will be daily support Sr. Media Manager to develop media strategy, implementation and delivery of both traditional and digital media planning and buying.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
? Media support to Senior Media Manager
1) Plan and implement both traditional and digital campaigns to drive the brand awareness and achieve the business objectives
2) Responsible for strategizing and executing media campaigns with KPIs and its effectiveness and progress through analytical tools
3) Bring in new/latest digital trend and technology including online and on-site digital activities
4) Develop, manage and successfully execute and implement SEM/SEO related initiatives and strategies
5) Responsible for research new opportunities for search engine optimization strategies to increase its relevancy in search engines.
6) Liaise with media agency on online media campaigns management from briefing, execution to report preparation
7) Monitor competitor’s media activities
8) Work closely and communicate with internal and external parties to ensure smooth work progress
? Routine Work Support
1) Media campaign execution and material follow up
2) Postbuy reports collection and consolidation.
3) Monthly budget accrual and payment application
4) Data collection and analysis for weekly meeting
5) PPT and related reports developing and writing.
________________________________________
________________________________________
QUALIFICATIONS:
-Bachelor degree or above in marketing, English, business administration or other related field.
-3 years above digital working experience in digital marketing or digital media agency
- Solid experience in digital media including SEM/SEO
-Familiar with cruise, travel industry will be a plus.
________________________________________
KNOWLEDGE AND SKILLS:
-Fluent spoken/written English skills.
-Excellent excel, PPT and word skills and experience.
-Positive working attitude and shall comply with working arrangements made by line manager.
-Strong sense of initiative, striving for continuous improvement.
-Reactive and able to adjust smoothly to new environments.
-A good team player with outstanding communication skills.
-Excellent time management skills and details-oriented.
职能类别: 媒介专员
公司介绍
关于皇家加勒比国际游轮
皇家加勒比国际游轮是全球***的游轮品牌,在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施,是游轮船只建造的杰出代表,专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验,其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中,“完美岛屿度假系列” 自推出后便备受瞩目,该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。
作为在中国发展迅猛的游轮公司,自2009年开启***条中国上海母港航线,皇家加勒比一直以来致力于引领游轮产业的发展,率先在中国市场部署和经营世界级游轮,先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”,引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国,将中国游轮市场推入“新船时代”。2017年,皇家加勒比正在设计和建造“超量子系列”游轮,该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识,对游轮新船设计与建造的国际水准发起了又一次冲击,将成为中国游轮市场发展新的里程碑。
皇家加勒比国际游轮是全球***的游轮品牌,在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施,是游轮船只建造的杰出代表,专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验,其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中,“完美岛屿度假系列” 自推出后便备受瞩目,该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。
作为在中国发展迅猛的游轮公司,自2009年开启***条中国上海母港航线,皇家加勒比一直以来致力于引领游轮产业的发展,率先在中国市场部署和经营世界级游轮,先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”,引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国,将中国游轮市场推入“新船时代”。2017年,皇家加勒比正在设计和建造“超量子系列”游轮,该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识,对游轮新船设计与建造的国际水准发起了又一次冲击,将成为中国游轮市场发展新的里程碑。
联系方式
- 公司地址:东大名路358号国际港务大厦15楼(12号线国际客运中心站) (邮编:200080)