Associate Manager, Media
上海国际主题乐园有限公司（上海迪士尼度假区）
- 公司规模：10000人以上
- 公司性质：合资
- 公司行业：娱乐/休闲/体育
职位信息
- 发布日期：2017-07-02
- 工作地点：上海-浦东新区
- 招聘人数：1人
- 职位类别：媒介经理 媒介主管
职位描述
职位描述：
Key Responsibilities
? Monitor effective benchmarks for measuring the impact of media programs, especially digital and SEM, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
? Drive efficiency of paid media performance vs. market benchmark, competitors and previous performance.
? Implement the proper KPIs, coordinate the appropriate deployment: educate, pilot, measure, share
? Daily communicate with media/SEM agencies, to ensure/control the working quality.
? In partnership with manager ensure full compliance is in place
o Financial and media audit reviews
o Purchasing process
? Work closely with other marketing functions for different projects
Required Qualifications
? 5 years related experience
? 4 years Bachelor’s degree +
期望资质Desired Qualifications
? Solid experience in both media agency and media department from client side.
? Sufficient Media planning, Media purchase and negotiations expertise; especially with digital media background; give priority to SEM related experience
? Clearly define the consumer journey and understand role brand and channel plays.
? Strong communication skills with media agency to ensure the qualified work
? Proficient in English and native Mandarin level.
? Better presentation skills.
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Key Responsibilities
? Monitor effective benchmarks for measuring the impact of media programs, especially digital and SEM, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
? Drive efficiency of paid media performance vs. market benchmark, competitors and previous performance.
? Implement the proper KPIs, coordinate the appropriate deployment: educate, pilot, measure, share
? Daily communicate with media/SEM agencies, to ensure/control the working quality.
? In partnership with manager ensure full compliance is in place
o Financial and media audit reviews
o Purchasing process
? Work closely with other marketing functions for different projects
Required Qualifications
? 5 years related experience
? 4 years Bachelor’s degree +
期望资质Desired Qualifications
? Solid experience in both media agency and media department from client side.
? Sufficient Media planning, Media purchase and negotiations expertise; especially with digital media background; give priority to SEM related experience
? Clearly define the consumer journey and understand role brand and channel plays.
? Strong communication skills with media agency to ensure the qualified work
? Proficient in English and native Mandarin level.
? Better presentation skills.
职能类别： 媒介经理 媒介主管
公司介绍
作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。
As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.
As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.
联系方式
- 公司地址：地址：span虹桥路2550号