上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展总监招聘

市场总监

New Pathway 启德考培

  • 公司规模:50-150人
  • 公司性质:合资
  • 公司行业:教育/培训/院校

职位信息

  • 发布日期:2017-06-29
  • 工作地点:上海
  • 招聘人数:1人
  • 学历要求:专业培训
  • 职位月薪:1.5-2万/月
  • 职位类别:市场/营销/拓展总监  

职位描述

职位描述:
岗位职责:
1. 在集团市场的指导下,制定全年总体市场发展战略以及市场发展目标,并带领团队分阶段坚决落实执行;
2. 负责线上、线下、新媒体等不同渠道的市场推广工作,并能够根据实际运营效果动态调整,及时优化;
3. 打造在国际学校及重点中学目标群里中的知名度和影响力,并能够通过内容传播、活动运营等方式促进招生和转化。
4. 维护与政府、高校、中学、媒体、招生代表及其他相关机构的良好关系,并能够通过提供有价值的产品和服务开拓相关合作。
5. 全面负责的市场管理工作,指导并激励下属完成工作目标,负责市场经费的控制与管理,合理控制ROI。

岗位要求:

1. 良好的英语口语表达能力,能和外籍教师进行日常的工作和交流;
2. 三年以上的市场团队管理经验,高端留学或英语培训机构市场营销管理者优先考虑;
3. 具有敏锐的市场洞察力、应变能力、优秀的沟通能力,为人稳健;
4. 具有极强的工作责任感、忠诚度及坚韧不拔的毅力和耐心。

职能类别: 市场/营销/拓展总监

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公司介绍

EIC-New Pathway has one of the most successful standardized test preparation programs in Shanghai, China,with a 100% college placement rate, 99% retention rate and over 70% of its students being accepted to their first choice universities. The company first started operating in December 2009 in Shanghai, China and has quickly grown into a premier test prep academy in multiple locations including Beijing, Shenzhen, Guangzhou, Hong Kong, and New York, USA.
EIC-New Pathway is dedicated to finding, recruiting, and mentoring the most talented and self-motivated students between Kindergarten and College levels. We are an aggregator of excellence.
We provide a deeper reach into the education process than previously possible for international students as well as local Chinese students living in China. One of our goals is to create a national clearinghouse for Chinese students learning English and applying to American boarding schools, colleges, and graduate programs. We also plan to be an industry leader in incorporating more technology into education.
In 2014, New Pathway has successfully closed our merger with EIC Education, one of China’s top education companies. Over the past five years, New Pathway has expanded from one SAT class in Shanghai to multiple locations in Shanghai, Beijing, and the US to serve thousands of students and families from China.
 
EIC-New Pathway will continue to operate independently to serve all of our client’s needs in test prep and counseling. The reason we decided to join EIC is to improve our own service to our families but also work as a partner with EIC to expand our services to more families across China.
 
We are excited to join the EIC family as it will allow us to strengthen our services and quality and maintain our focus on providing the best one-stop educational solution to our families. Joining EIC will allow New Pathway broader reach as New Pathway will expand its services further in Shanghai (WuJiaoChang and People’s Square) as well as 1 new center in Beijing, 1 new center in Shenzhen, 1 new center in Hong Kong, and 1 new center in New York over the next 12 months. We will also be able to provide a wider range of products and services for our customers such as IELTS test preparation, counseling services for students applying to non-US schools (UK, Australia, etc.), and more extracurricular activities and camps for students to participate in.
That is why we hire the best of the best to be a part of our family and of something great.
Read more about EIC here: http://www.eic.org.cn/ and here http://www.npathway.com

联系方式

  • Email:bellewei@eiceducation.com.cn
  • 公司地址:上班地址:荣华东道126号2楼