市场专员
MASCO涂料集团
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-06-27
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:大专
- 语言要求:英语 熟练
- 职位月薪:1-1.5万/月
- 职位类别:市场通路专员 市场/营销/拓展专员
职位描述
职位描述:
? Scope/Summary:
Be responsible for the trade marketing work, including the in-store seasonal promotion and trade events, to achieve the overall objective of brand building, channel expansion and the sales development. Other duties may be assigned as required.
负责通路营销,包括线下促销的各项活动,以达成达成品牌建设,渠道扩展与销售业务增长的整体市场目标。 其它工作职责按工作需要派遣。
? Essential Functions:
1. Responsible for the budgeting, planning, execution and review of the various trade marketing programs including peak-season in-store promotion, joint promotion with key customers, and relevant trade gift design & production, to support the objectives of driving traffic and increasing sales.
负责通路营销计划的预算、计划、执行和回顾,包括门店旺季促销,与主要战略客户的联合促销,及相关促销赠品的设计与制作,以达到促进客流和提升销量的目的。
2.Trade promotion material preparation, warehousing, logistic supply and monthly forecast, payment process and execution management.
物料准备,库存,运输的流程管理和每月预估,付款的流程和执行。
3.Support the execution of the various marketing programs including exhibition, road-show, PR release, trade promotion and relevant customer engagement programs to support brand equity build and traffic drive objectives.
支持各项市场活动的执行,包括展览会、路演、公关发布、促销和相关的客户引流计划,以达到品牌建立和促进客流的目的。
4.Support the material supply for the new store open to ensure timely store open date and consistent quality of the store presentation.
支持开店所需的物料供应,以确保开店时间与质量达标。
5.Effective management of the various suppliers including creative agency and various production suppliers to ensure timely material supply.
有效管理各供应商,其中包括创意广告公司与制作公司,确保物料按时,按质量要求提供。
6.Quarterly competitive info collection and reporting; conduct customer study as required to proactively acquire market information; prepare program report for continuous improvement after completion.
季度市场竞争资料收集与报告,按需进行客户调研,主动收集有关资料,提供项回顾改进报告。
? Job Qualifications:
1. College graduate, 3 years above experience in trade marketing, preferably in retail or FMCG business.
大专及以上毕业,3年以上通路营销工作经历,零售行业或快消品行业优先。
2. Ability to communicate clearly and concisely in written and spoken English and Chinese.
具备良好的中英文书写与口语能力,沟通,陈述清楚准确。
3. Experience in agency management, including creative agencies and suppliers.
有市场物料采购和广告公司管理经验。
4. Strong planning and analytical skills and ability to effectively summarize and present information.
擅长计划和分析,能有效总结和展示信息。
5. Willing to learn and communicate, ability to work independently and in a team environment.
愿意学习和交流,既能独立工作也能团队合作。
6. Consumer and customer focused, result oriented, reliable and responsible.
能从消费者和客户角度考虑问题,结果导向,可靠有责任心。
7. Detail oriented and action oriented, ability to multi-task and have good problem solving skills.
注重细节,很强的行动力,能同时处理多项任务,擅长解决问题。
? Other requirements:
Flexible with working hours, and willing to travel and work on weekends as needed.
可接受弹性的工作时间,并适应出差及周末工作的要求。
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? Scope/Summary:
Be responsible for the trade marketing work, including the in-store seasonal promotion and trade events, to achieve the overall objective of brand building, channel expansion and the sales development. Other duties may be assigned as required.
负责通路营销,包括线下促销的各项活动,以达成达成品牌建设,渠道扩展与销售业务增长的整体市场目标。 其它工作职责按工作需要派遣。
? Essential Functions:
1. Responsible for the budgeting, planning, execution and review of the various trade marketing programs including peak-season in-store promotion, joint promotion with key customers, and relevant trade gift design & production, to support the objectives of driving traffic and increasing sales.
负责通路营销计划的预算、计划、执行和回顾,包括门店旺季促销,与主要战略客户的联合促销,及相关促销赠品的设计与制作,以达到促进客流和提升销量的目的。
2.Trade promotion material preparation, warehousing, logistic supply and monthly forecast, payment process and execution management.
物料准备,库存,运输的流程管理和每月预估,付款的流程和执行。
3.Support the execution of the various marketing programs including exhibition, road-show, PR release, trade promotion and relevant customer engagement programs to support brand equity build and traffic drive objectives.
支持各项市场活动的执行,包括展览会、路演、公关发布、促销和相关的客户引流计划,以达到品牌建立和促进客流的目的。
4.Support the material supply for the new store open to ensure timely store open date and consistent quality of the store presentation.
支持开店所需的物料供应,以确保开店时间与质量达标。
5.Effective management of the various suppliers including creative agency and various production suppliers to ensure timely material supply.
有效管理各供应商,其中包括创意广告公司与制作公司,确保物料按时,按质量要求提供。
6.Quarterly competitive info collection and reporting; conduct customer study as required to proactively acquire market information; prepare program report for continuous improvement after completion.
季度市场竞争资料收集与报告,按需进行客户调研,主动收集有关资料,提供项回顾改进报告。
? Job Qualifications:
1. College graduate, 3 years above experience in trade marketing, preferably in retail or FMCG business.
大专及以上毕业,3年以上通路营销工作经历,零售行业或快消品行业优先。
2. Ability to communicate clearly and concisely in written and spoken English and Chinese.
具备良好的中英文书写与口语能力,沟通,陈述清楚准确。
3. Experience in agency management, including creative agencies and suppliers.
有市场物料采购和广告公司管理经验。
4. Strong planning and analytical skills and ability to effectively summarize and present information.
擅长计划和分析,能有效总结和展示信息。
5. Willing to learn and communicate, ability to work independently and in a team environment.
愿意学习和交流,既能独立工作也能团队合作。
6. Consumer and customer focused, result oriented, reliable and responsible.
能从消费者和客户角度考虑问题,结果导向,可靠有责任心。
7. Detail oriented and action oriented, ability to multi-task and have good problem solving skills.
注重细节,很强的行动力,能同时处理多项任务,擅长解决问题。
? Other requirements:
Flexible with working hours, and willing to travel and work on weekends as needed.
可接受弹性的工作时间,并适应出差及周末工作的要求。
职能类别: 市场通路专员 市场/营销/拓展专员
公司介绍
Masco Coating Group is a subsidiary of Masco Corporation, a Fortune 500 company listed in the NYSE and one of the world’s largest manufacturers of brand-name products for home construction and improvements. Our coatings brands, BEHR, is among the best known and most preferred brands in North America. Our products are developed and formulated in the United States, using the best and most advanced raw materials. Our world-class production facilities are ISO9001 certified for Quality Management and ISO14001 certified for Environmental Management. Our paints and primers are widely distributed all over North America. BEHR enjoy a reputation for exceptional reliability, performance and outstanding value. The quality and durability of our finishes have earned the trust and loyalty of millions of home owners and construction professionals.
With the fast growing business in China, we are looking for below talents to join our China team:
MASCO涂料集团隶属于MASCO集团,排名全球500强并在美国纽约股票交易市场上市,是世界上***的名牌建材产品生产商之一。我们的涂料品牌 -- BEHR百色熊畅销北美,享有极高知名度,倍受消费者青睐。我们的产品在美国研发配方,采用上乘的原材料,生产于世界领先的全自动化工厂,获得ISO 9001 质量管理认证和 ISO14001环境管理认证。BEHR百色熊产品具有多方面功能和杰出色彩效果,以极高的品质和耐久性,优秀的施工效果获得美国消费者和专业人士的信赖。
由于公司在中国的业务快速发展,现寻求以下人才加入我们的中国团队.
With the fast growing business in China, we are looking for below talents to join our China team:
MASCO涂料集团隶属于MASCO集团,排名全球500强并在美国纽约股票交易市场上市,是世界上***的名牌建材产品生产商之一。我们的涂料品牌 -- BEHR百色熊畅销北美,享有极高知名度,倍受消费者青睐。我们的产品在美国研发配方,采用上乘的原材料,生产于世界领先的全自动化工厂,获得ISO 9001 质量管理认证和 ISO14001环境管理认证。BEHR百色熊产品具有多方面功能和杰出色彩效果,以极高的品质和耐久性,优秀的施工效果获得美国消费者和专业人士的信赖。
由于公司在中国的业务快速发展,现寻求以下人才加入我们的中国团队.
联系方式
- 公司地址:地址:span黄浦区福州路318号1801室