Media Manager
POSSIBLE CO., LTD.
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:广告 互联网/电子商务
职位信息
- 发布日期:2017-06-27
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1.5-2千/月
- 职位类别:媒介经理 情报信息分析人员
职位描述
职位描述:
JOB RESPONSIBILITIES:
The role of the Media Manager is to lead the day-to-day operations of the Company’s China Media team, participate in the development and presentation of new business pitches, and manage and develop the Media capabilities of the Company for the China market. The Media Manager will partner with China Senior Management and Engagement (client servicing) to understand client's overall marketing goals and objectives; ensuring that all media related recommendations and deliverables are designed to help meet those needs.
The high level roles and responsibilities will include:
Develop tactical media strategy, proposal and media plan for client’s campaign based on KPIs
o Launch, monitor and continuously optimize campaign’s performance.
o Report campaign performance and optimization process on regular basis
o Develop new business opportunities with existing clients and assist in development of new client relationships
o Work closely with senior management, engagement, creative, technology and consulting teams for developing new solutions to enhance campaign performance
o Explore new channels and media technologies that potentially enhance campaigns’ performance.
o Responsible for oversight of all program budgets, including staffing and resource requirements
o Responsible for the development and implementation of media processes and best practices for the media team
o Work closely with the Media Director, APAC & EMEA, based in Singapore, to align processes and best practices to ensure consistency across the Company’s media practice
KEY PERFORMANCE INDICATORS:
o Client satisfaction
o Build & leverage relationships
o Actively seek to increase the services offered to clients
o Quality of project deliverables
o Team training and staff retention
o Insights development from published sources
o New tools deployment
o Optimization approach and consistency
o Initiatives for increased productivity of team and media services operation
o MJOB REQUIREMENTS:
o 5 years’ experience in the digital media field including managing digital campaigns across both display, performance and search media
o Knowledgeable and passionate about the digital media digital space, trends and the future of the medium
o Experience managing a cross-disciplinary media team that includes display, search, mobile and social medias
o Experience and proven success in managing digital media business and growing revenue
o Knowledge in ad serving systems such as Atlas, DoubleClick, Eyeblaster, etc.
o Knowledge in campaign analytics, optimization and reporting
o Ability to present in a consistent and professional manner
o A pro-active self-starter who can work well in a team-oriented environment
o Ability to write and speak Mandarin
o English language proficiency, written and spoken, is preferred
edia Vendor relationships
举报
分享
JOB RESPONSIBILITIES:
The role of the Media Manager is to lead the day-to-day operations of the Company’s China Media team, participate in the development and presentation of new business pitches, and manage and develop the Media capabilities of the Company for the China market. The Media Manager will partner with China Senior Management and Engagement (client servicing) to understand client's overall marketing goals and objectives; ensuring that all media related recommendations and deliverables are designed to help meet those needs.
The high level roles and responsibilities will include:
Develop tactical media strategy, proposal and media plan for client’s campaign based on KPIs
o Launch, monitor and continuously optimize campaign’s performance.
o Report campaign performance and optimization process on regular basis
o Develop new business opportunities with existing clients and assist in development of new client relationships
o Work closely with senior management, engagement, creative, technology and consulting teams for developing new solutions to enhance campaign performance
o Explore new channels and media technologies that potentially enhance campaigns’ performance.
o Responsible for oversight of all program budgets, including staffing and resource requirements
o Responsible for the development and implementation of media processes and best practices for the media team
o Work closely with the Media Director, APAC & EMEA, based in Singapore, to align processes and best practices to ensure consistency across the Company’s media practice
KEY PERFORMANCE INDICATORS:
o Client satisfaction
o Build & leverage relationships
o Actively seek to increase the services offered to clients
o Quality of project deliverables
o Team training and staff retention
o Insights development from published sources
o New tools deployment
o Optimization approach and consistency
o Initiatives for increased productivity of team and media services operation
o MJOB REQUIREMENTS:
o 5 years’ experience in the digital media field including managing digital campaigns across both display, performance and search media
o Knowledgeable and passionate about the digital media digital space, trends and the future of the medium
o Experience managing a cross-disciplinary media team that includes display, search, mobile and social medias
o Experience and proven success in managing digital media business and growing revenue
o Knowledge in ad serving systems such as Atlas, DoubleClick, Eyeblaster, etc.
o Knowledge in campaign analytics, optimization and reporting
o Ability to present in a consistent and professional manner
o A pro-active self-starter who can work well in a team-oriented environment
o Ability to write and speak Mandarin
o English language proficiency, written and spoken, is preferred
edia Vendor relationships
职能类别: 媒介经理 情报信息分析人员
关键字: SEM
公司介绍
ABOUT POSSIBLE:
POSSIBLE is a world-leading creative agency that provides intelligent and effective digital marketing solutions. We care about results and create innovative, award-winning work across all technologies, channels and platforms to ensure client success. All this while driving meaningful interaction between clients and customers in the most engaging, frequent and profitable manner throughout their relationship lifecycle.
POSSIBLE has over 1,200 digital experts in 23 offices across Asia, Middle East, Europe and the Americas. Our clients include Nike, Converse, Microsoft, Procter & Gamble, Coca Cola, SAP, Starwood Hotels, Mazda, Canon, MGM, Diageo, Standard Chartered Bank, Dow Corning, and many more.
For more information about POSSIBLE Group visit www.POSSIBLE.com.
关于POSSIBLE
POSSIBLE是一个世界领先的创意公司,提供睿智非凡和行之有效的数字营销解决方案。我们关注结果,为客户在各个渠 道和平台上开发出了屡获殊荣的创新作品。这让我们的客户和他们的顾客之间的可量化互动关系能够以更有意义、更加频繁和更为盈利的方式变现出来。
我们在亚洲、中东、欧洲和北美设有超过23个办事处,超过1,200个数字营销专家。我们的客户包括耐克、匡威、微软、宝洁、可口可乐、思爱普、喜达屋酒店、马自达、佳能、美高梅、尊尼获加、渣打银行、道康宁等。
欲知更多详情,请访问:www.POSSIBLE.com.
POSSIBLE is a world-leading creative agency that provides intelligent and effective digital marketing solutions. We care about results and create innovative, award-winning work across all technologies, channels and platforms to ensure client success. All this while driving meaningful interaction between clients and customers in the most engaging, frequent and profitable manner throughout their relationship lifecycle.
POSSIBLE has over 1,200 digital experts in 23 offices across Asia, Middle East, Europe and the Americas. Our clients include Nike, Converse, Microsoft, Procter & Gamble, Coca Cola, SAP, Starwood Hotels, Mazda, Canon, MGM, Diageo, Standard Chartered Bank, Dow Corning, and many more.
For more information about POSSIBLE Group visit www.POSSIBLE.com.
关于POSSIBLE
POSSIBLE是一个世界领先的创意公司,提供睿智非凡和行之有效的数字营销解决方案。我们关注结果,为客户在各个渠 道和平台上开发出了屡获殊荣的创新作品。这让我们的客户和他们的顾客之间的可量化互动关系能够以更有意义、更加频繁和更为盈利的方式变现出来。
我们在亚洲、中东、欧洲和北美设有超过23个办事处,超过1,200个数字营销专家。我们的客户包括耐克、匡威、微软、宝洁、可口可乐、思爱普、喜达屋酒店、马自达、佳能、美高梅、尊尼获加、渣打银行、道康宁等。
欲知更多详情,请访问:www.POSSIBLE.com.
联系方式
- Email:eileen.lin@possible.com
- 公司地址:上班地址:建国中路25号八号桥创意园区(一期)9号楼9306