Wine Portfolio Brand Ambassador 葡萄酒品牌大使
卡慕集团
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-06-01
- 工作地点:上海
- 招聘人数:1人
- 职位月薪:1-1.8万/月
- 职位类别:产品/品牌主管
职位描述
职位描述:
Overall role of the wine protfolio brand ambassador is the optimization of:
Ø Brand profitability
Ø Sales volumes
Ø Market Share Increase
Ø Inventory
Ø Principal’s understanding of market opportunities and challenges
Specific responsibilities include (but not limited to):
Ø Develop specific brand sales strategies and promotional plans to optimize profitability, sales volumes, market share and brand objectives within allocated budget parameters by working closely with Wine Category Manager and Regional Sales Team Directors
Ø Closely monitor and analyze wine brands profitability, sales volumes, market share trends and competitive activity.
Ø Build strong relationships with sales team and strategic Yuanliu Distributors. This communication includes market environment updates, operational plans, sales performance, sales strategies, promotion plans, inventory management, contractual/other legal issues,
Ø Work closely with events team to manage organization, implementation and reporting the results of brand events throughout Greater China. Provide clear brief to events team on required objectives.
Ø Work closely with Design & POSM teams to provide clear brief for creatives, POSM development, other promotional materials, label changes, new wines, tasting notes and winery information.
Ø Position required to travel throughout Greater China to collect market feedback and develop and implement sales strategies and promotional plans. Marketing coordinator will also travel to visit key distributors in order to enhance their knowledge and understanding of Yuanliu Wine Portfolio
Qualification of Ideal Candidate: include but are not limited to the following:
Education
l Bachelor’s degree in related major
Work Experience
l Minimum of 3-5 years equivalent experience
l Experience in sales is preferred
Skills
l Minimum WSET3 Certificate(Wine & Spirits Education Trust 3)
l Can do public speaking and deliver wine trainings
l A high degree of personal presence with good influencing and strong social skills
l Highly motivated individual, energetic, enthusiastic and team oriented
l Social, talkative, has good memory with faces and comfortable at approaching new people
l Willing to travel
l Details oriented, organized
l Self-organized, work with limited supervision
l Fluency in written and spoken Mandarin and English
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Overall role of the wine protfolio brand ambassador is the optimization of:
Ø Brand profitability
Ø Sales volumes
Ø Market Share Increase
Ø Inventory
Ø Principal’s understanding of market opportunities and challenges
Specific responsibilities include (but not limited to):
Ø Develop specific brand sales strategies and promotional plans to optimize profitability, sales volumes, market share and brand objectives within allocated budget parameters by working closely with Wine Category Manager and Regional Sales Team Directors
Ø Closely monitor and analyze wine brands profitability, sales volumes, market share trends and competitive activity.
Ø Build strong relationships with sales team and strategic Yuanliu Distributors. This communication includes market environment updates, operational plans, sales performance, sales strategies, promotion plans, inventory management, contractual/other legal issues,
Ø Work closely with events team to manage organization, implementation and reporting the results of brand events throughout Greater China. Provide clear brief to events team on required objectives.
Ø Work closely with Design & POSM teams to provide clear brief for creatives, POSM development, other promotional materials, label changes, new wines, tasting notes and winery information.
Ø Position required to travel throughout Greater China to collect market feedback and develop and implement sales strategies and promotional plans. Marketing coordinator will also travel to visit key distributors in order to enhance their knowledge and understanding of Yuanliu Wine Portfolio
Qualification of Ideal Candidate: include but are not limited to the following:
Education
l Bachelor’s degree in related major
Work Experience
l Minimum of 3-5 years equivalent experience
l Experience in sales is preferred
Skills
l Minimum WSET3 Certificate(Wine & Spirits Education Trust 3)
l Can do public speaking and deliver wine trainings
l A high degree of personal presence with good influencing and strong social skills
l Highly motivated individual, energetic, enthusiastic and team oriented
l Social, talkative, has good memory with faces and comfortable at approaching new people
l Willing to travel
l Details oriented, organized
l Self-organized, work with limited supervision
l Fluency in written and spoken Mandarin and English
职能类别: 产品/品牌主管
关键字: 品牌大使 红酒 WSET
公司介绍
About CAMUS
The only major Cognac House to remain family-owned and independent, since 1863 CAMUS has always had a passion for exceptional cognacs with the sole ambition to allow others to discover the infinite richness of their land. Committed to creating enjoyment through the “Finer Things in Life”, CAMUS successfully expanded its portfolio acting as distributor of distinctive and high-quality third party brands. Camus is also exclusive distributor for Moutai baijiu and Chateau de Laubade Armagnac in the international travel retail trade. Today the group employs close to 370 employees across eight countries and over three continents. CAMUS has subsidiaries in China and the United States, as well as offices in Russia, Vietnam and Hong Kong.
CAMUS Member
Yuanliu International Trade (Shanghai) Co., Ltd.
Mason Camus Catering Management
CAMUS LA GRANDE MARQUE BEIJING REPRESENTATIVE OFFICE
YUANLIU International Trade (SH) Co., Ltd, is one of the largest independent, foreign-owned luxury trading companies in China spirits industry. Established by the Camus Wine & Spirits group, YUANLIU is focused on being the most respected importer and marketer of premium liquors in China market. Headquartered in Shanghai, YUANLIU also has set up offices in Beijing, Guangzhou and Shenzhen, and has established solid distribution network in all key cities across the country.
As one of the leading luxury wines & spirits importing companies in China, YUANLIU stays constantly innovative and creates a real difference by providing superior quality products, speaking for themselves and unforgettably true luxury experiences.
远流贸易是中国烈酒行业中***的独立外资奢侈品贸易公司之一。由卡慕葡萄酒及烈酒集团创立,远流专注于成为中国市场最受尊敬的高端酒类进口商及营销者。总部位于上海,在北京、广州以及深圳设立分公司,同时在全国各主要城市已建立了稳固的销售网络。
作为国内主要的知名酒进口公司之一,远流保持不断创新,通过提供优质产品创造与众不同又真实难忘的奢华体验。
The only major Cognac House to remain family-owned and independent, since 1863 CAMUS has always had a passion for exceptional cognacs with the sole ambition to allow others to discover the infinite richness of their land. Committed to creating enjoyment through the “Finer Things in Life”, CAMUS successfully expanded its portfolio acting as distributor of distinctive and high-quality third party brands. Camus is also exclusive distributor for Moutai baijiu and Chateau de Laubade Armagnac in the international travel retail trade. Today the group employs close to 370 employees across eight countries and over three continents. CAMUS has subsidiaries in China and the United States, as well as offices in Russia, Vietnam and Hong Kong.
CAMUS Member
Yuanliu International Trade (Shanghai) Co., Ltd.
Mason Camus Catering Management
CAMUS LA GRANDE MARQUE BEIJING REPRESENTATIVE OFFICE
YUANLIU International Trade (SH) Co., Ltd, is one of the largest independent, foreign-owned luxury trading companies in China spirits industry. Established by the Camus Wine & Spirits group, YUANLIU is focused on being the most respected importer and marketer of premium liquors in China market. Headquartered in Shanghai, YUANLIU also has set up offices in Beijing, Guangzhou and Shenzhen, and has established solid distribution network in all key cities across the country.
As one of the leading luxury wines & spirits importing companies in China, YUANLIU stays constantly innovative and creates a real difference by providing superior quality products, speaking for themselves and unforgettably true luxury experiences.
远流贸易是中国烈酒行业中***的独立外资奢侈品贸易公司之一。由卡慕葡萄酒及烈酒集团创立,远流专注于成为中国市场最受尊敬的高端酒类进口商及营销者。总部位于上海,在北京、广州以及深圳设立分公司,同时在全国各主要城市已建立了稳固的销售网络。
作为国内主要的知名酒进口公司之一,远流保持不断创新,通过提供优质产品创造与众不同又真实难忘的奢华体验。
联系方式
- Email:sherryzhou@yuanliu-sh.com
- 公司地址:地址:span朝阳区建国门外大街永安东里8号华彬大厦401室