上海招聘

The Opportunity:
This is an exciting opportunity for an experienced category merchandising executive to join and work for a world's famous sports brand. The company is a world-leading sports clothing manufacturer, Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.

Key Objectives:
- To develop compelling business strategies for Apparel / Accessories / Hardware business and drive the category management and GTM process with the Merchandising Director
- To build category image, consumer preference, consumer loyalty to achieve the company sales and profitability target

Key Responsibilities:
Planning
- Develop category specific plan and strategy based on market data-sell-thru, customer and consumer insights.
- Develop seasonal ranges that include national/regional launch flows and comprehensive range structure that are supported with initial GTM plans
- Drive category development plan in alignment with global vision
- Drive and consolidate commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
- Develop annual category strategic plan inline with overall company objectives and potential business opportunities
- Transfer product knowledge to sales & marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers.
Management
- Be the means of contact and communication with global Bus
- Coordinate with Brand Communications/Retail Marketing/Operations/Planning teams to have integrated and on-time category product launches
- Prepare and organize trade meeting presentations, tools and packages
- Coordinate and communicate with global (and regional) colleagues for category plans, performance and review
Financial
- Ensure products achieve target standard (list) margins
- Assumes responsibility for P/L (up to list margin) of the category
- Align MWB with other functional marketing team
Systems and Processes
- Implement seasonal preparation process to facilitate company business cycle
- Conduct sample management according to the sample management process
- Maintain systems and files such as: Master and calendar files / forecasting, DMT, RMA, etc.
- Co-ordinate category communications, sports promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, athletes, the trade, and our client's staff in the region
- Implement control systems to guarantee high level of integrity
- Implement and maintain reporting processes for category team
People Management
- Define specific targets and review with each direct report in line with a China guidelines
- Plan include goals, key job responsibilities, competency development, measures and follow-up activities
- Provide supervisions, coaching and feedback to subordinates, insisting on integrity and openness
- Manage, develop and motivate team in alignment with the China organization
- Pay attention to team member performance improvement
Training
- Implement a training and development plan for category team
- Ensure team understand the role of marketing, and branding
- To some extent, actively participate in departmental level trainings and development initiatives and activities
- Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion
Others
- Other job-related work assigned by supervising manager

Key Requirements:
Group Competencies
- Manage Business (Processes and Projects)
- Manage and Develop People
- Result Orientation
- Influencing Others
- Planning and organizing
- Strategic Acting
Other Competencies
- Conceptual understanding of marketing as brand building tool
- A passion for and an understanding of the category along with the desire to translate the passion into building our client's brand in the region
- Strong team player
- Very high level of integrity
- Data analysis skills, planning skills
- Communication skills, relationship management and empathy
- Basic sales skills and customer service knowledge
- People management skills
- Negotiation skills
KPI
Overall
- Sell through target for related category
- Category growth
Ranging
- Standard (List) margin
- Range efficiency
Brand Communication
- Brand image tracking
Professional background / Experience
- Functional - Over 6-8 years of proven merchandising experience with 2 years at senior level with major apparel/fashion/footwear companies
- Industry - Ideally in apparel/fashion/footwear
- Relevant China market experience
Education
- Bachelor's Degree in business related discipline is required
IT skills
- Outlook - basic
- Word - advanced
- Excel - advanced
- PowerPoint - advanced
Language skills
- Fluent in English and Mandarin (written and spoken).
- Mandarin Chinese as native language preferred

SearchBank is an International Executive Search and Human Resource consulting firm with offices throughout Asia. SearchBank is comprised of an International team of consultants and researchers. Our aim is to not only fulfill our multinational client's HR and recruitment needs, but to create living partnerships and visionary solutions for them.