上海招聘

DESCRIPTION OF JOB DUTIES 岗位责任描述

A crucial position in the marketing team to secure implementation of strategic initiatives that will strengthen the company's position in the market. With entrepreneur instincts, the candidate will need to identify gaps and opportunities to build and develop a selected international beer to the benefit of the company. He/She will take strong ownership of the brands and be proactive in securing that the brand strategies are effectively implemented and activated in the market.

- Drive brands performance and achieve volume,share,distribution and profit targets.

- Develop brand strategy through the brand palns.

- Effectively manage A & P budgets and expenditure in line with strategy.

- Ensure excellence in executing strategy.

- Manage strategy into action and ensure A & P investment and implementation is consistent with overall strategy.

- Ensure full delivery of all initiatives on time.

- Work closely cross-functionally, especially with the sales team.

-Develop and implement relevant channel specific promotions and activities to secure excellence in market execution.

-Participate in relevant outgoing activities (e.g.market visits, press meetings, events etc.)

QUALIFICATIONS & WORK EXPERIENCE 资历及工作经验要求

-University degree / MBA qualification.

-Minimum 3-4 years experience within brand/marketing management within FMCG.

-Action-oriented, able to meet deadlines, persistent and capable of implementing change.

-Sound commercial/business understanding.

-High work capacity and team-orientation.

-Strong conceptual skills with an eye for detail and alert in grasping business issues.

-Possess good interpersonal skills, positive attitude and pleasant outgoing personality.

-Strong communications skills in English and Mandarin.

Company Background:

Heineken has the widest global presence of all the international brewing groups, operating in over 170 countries and employing 50,000 people. In 2003, Heineken brewed a total of million hectoliters of beer at over 110 breweries in more than 60 countries.
With a presence in over 170 countries, Heineken is the world's most international brewer. To us, that means much more than brewing and selling beer. It means being a part of society in all those places. We try to match our global presence with an equally great awareness of our responsibilities: to the environment, to our investors, and to those thousands of people who work for us and enjoy our product.
People are as essential to Heineken as hops and yeast. We value today's finest employees and managers, and continue to cultivate the bright young talent that will lead us into the future. As one of the world's most successful international employers we offer challenging jobs, excellent managerial opportunities, competitive compensation, and access to a global network of expertise and support.
 
For more information, please visit our website:
www.heineken.com, www.tigerbeer.com