上海招聘

职位描述：
Marketing Manager – Hair Care

Department: Hair Care - MKT
Report to: Hair Care Marketing Director
Location: Shanghai

Main Responsibilities
1. Develop the overall brand strategies which will be effective in delivering the all year round volume, profit and share objectives, as well as building brand equity among target consumers.
2. Identify incremental volume and growth opportunities via related analysis
3. Observe market trend and translate consumer insights into optimized strategy direction
4. Monitor competitive activities, brand health and brand share. Propose action to defend against competitive initiatives.
5. Lead team to work on brand plan development based on deep understanding from category, consumers, competitors and local culture.
6. Work closely with international marketing to ensure strategic global alignment.
7. Engage with other markets to import innovative idea for China market, develop the innovation pipeline and lead the new product launch
8. Lead local team to work on creative development and get global and markets alignment.
9. Work closely with cross functional team including trade marketing, merchandising, Media, PR legal, region to develop comprehensive marketing plan and ensure the high quality delivery of the plan.
10. Work with merchandising manager to deploy the merchandising guideline as well as the new tools
11. Formulate the media strategy and plan for the targeted communication and fulfill the role of build the brand awareness in an efficient and effective way
12. Take through the required regulatory process to make product can be sold in mainland China
13. Provide clear KPIs to team to ensure the result delivery against business KPIs as well as personal KPIs
14. Effective allocation of marketing budget and monitor the expense status
15. Push for game changing ideas for the brand.
16. Lead the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on consumer insights and fit to our strategic intention.

Qualification & Experience
1. 8-10 years above MKTG experience in FMCG industry, experience in personal care category is preferred
2. Multi categories experience in NPD and brand communication
3. Strong business acumen and has strategic/ framework thinking
4. Resilience, be able to dealing with ambiguity and strong interpersonal /communication skills
5. Strong leadership with successful record in team building /development
6. Bachelor degree or above,
7. Fluent English 举报 分享

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.