KNABS Manager
扬罗必凯（北京）广告有限公司
- 公司规模：500-1000人
- 公司性质：合资(欧美)
- 公司行业：广告
职位信息
- 发布日期：2012-09-07
- 工作地点：上海-静安区
- 招聘人数：1
- 职位类别：其他
职位描述
Job Description
Location: Shanghai, China
Job Position: Knowledge and Business Strategy Manager
Reports to: Knowledge and Business Strategy Director
1. Position Summary
> To assist Knowledge And Business Services (KNABS) director to lead the team providing data insights and campaign planning services to Wunderman clients in China
2. Key Objectives of Role
> Establish a service offering, introducing an Applied Insights Practice to identify key sales and profit opportunities for clients
> Drive the strategic business planning process in customer acquisition and retention, understanding and using all key data sources
> Leverage and contribute to developing and introducing Wunderman Standard Metrics for Automotive, networking with other Wunderman practice leads
> Grow and motivate a team of Data Analysts/Database Analyst/Data Executive/Dealer Officer, size of 10
3. Day to Day Responsibilities
> Work with account team in development of data driven communications programmes
> Understand clients' business issues and drive strategy across all channels and touchpoints
> Build relationships with management and staff (internal & external) in business areas associated with data planning & CRM performance work
> Manage client expectations and promote planning/analysis & research functions to clients
> Manage and resolve the key data strategy issues involving quality, consistency and growth across customer and prospecting databases
> Develop the skills and knowledge within other members of the KNABS department
> Interrogate syndicated research material to provide answers to briefs issued by senior planners or the account team
> Ensure associated operational areas perform within agreed service level agreement & deliveries meets timely and quality requirements
> Regular client communication; resolve client issues where they occur
4. Mandatory Requirements
> Profound Understanding of the use of data-driven strategies to meet clients' objectives
> Profound understanding of customer relationship management, marketing
> Knowledge of cost justification procedures
> Ability to co-ordinate multiple projects; Planning and goal setting
> Excellent problem solving skills
> Excellent presentation skills - written and oral communication (Mandarine and English)
> Good inter-personal communication skills. Coaching and teaching skills
> Proven ability to build close client relationships
> Strategic thinker - able to go beyond client's brief to provide holistic thinking to problems
> Proven track record in delighting clients by means of impeccable project management
> Team leading & managing skills
5. Personality
> Assertive, outgoing, confident
> Keen to contribute to a fun environment for team to work in
> Ability to adapt to constantly changing challenges
> Seeks continuously to improve the work of their team
> Tactful and flexible in dealing with different cultures (geographical and corporate)
> Enthusiastic and able to drive motivation of client, team and Wunderman network
6. Qualifications
> Graduate, preferably with a Marketing, Intelligence or Business Degree, oversea study or work experience is a plus
> Proven track record of delivering insight driven strategy. Strategic consulting skills. Campaign management.
> Experienced at both qualitative and quantitative research programs within a commercial environment.
> 5+ years planning and research experience in a marketing or consulting environment
> Automotive experience is an high advantage but not a necessity
> 1+ years team management experience
Location: Shanghai, China
Job Position: Knowledge and Business Strategy Manager
Reports to: Knowledge and Business Strategy Director
1. Position Summary
> To assist Knowledge And Business Services (KNABS) director to lead the team providing data insights and campaign planning services to Wunderman clients in China
2. Key Objectives of Role
> Establish a service offering, introducing an Applied Insights Practice to identify key sales and profit opportunities for clients
> Drive the strategic business planning process in customer acquisition and retention, understanding and using all key data sources
> Leverage and contribute to developing and introducing Wunderman Standard Metrics for Automotive, networking with other Wunderman practice leads
> Grow and motivate a team of Data Analysts/Database Analyst/Data Executive/Dealer Officer, size of 10
3. Day to Day Responsibilities
> Work with account team in development of data driven communications programmes
> Understand clients' business issues and drive strategy across all channels and touchpoints
> Build relationships with management and staff (internal & external) in business areas associated with data planning & CRM performance work
> Manage client expectations and promote planning/analysis & research functions to clients
> Manage and resolve the key data strategy issues involving quality, consistency and growth across customer and prospecting databases
> Develop the skills and knowledge within other members of the KNABS department
> Interrogate syndicated research material to provide answers to briefs issued by senior planners or the account team
> Ensure associated operational areas perform within agreed service level agreement & deliveries meets timely and quality requirements
> Regular client communication; resolve client issues where they occur
4. Mandatory Requirements
> Profound Understanding of the use of data-driven strategies to meet clients' objectives
> Profound understanding of customer relationship management, marketing
> Knowledge of cost justification procedures
> Ability to co-ordinate multiple projects; Planning and goal setting
> Excellent problem solving skills
> Excellent presentation skills - written and oral communication (Mandarine and English)
> Good inter-personal communication skills. Coaching and teaching skills
> Proven ability to build close client relationships
> Strategic thinker - able to go beyond client's brief to provide holistic thinking to problems
> Proven track record in delighting clients by means of impeccable project management
> Team leading & managing skills
5. Personality
> Assertive, outgoing, confident
> Keen to contribute to a fun environment for team to work in
> Ability to adapt to constantly changing challenges
> Seeks continuously to improve the work of their team
> Tactful and flexible in dealing with different cultures (geographical and corporate)
> Enthusiastic and able to drive motivation of client, team and Wunderman network
6. Qualifications
> Graduate, preferably with a Marketing, Intelligence or Business Degree, oversea study or work experience is a plus
> Proven track record of delivering insight driven strategy. Strategic consulting skills. Campaign management.
> Experienced at both qualitative and quantitative research programs within a commercial environment.
> 5+ years planning and research experience in a marketing or consulting environment
> Automotive experience is an high advantage but not a necessity
> 1+ years team management experience
公司介绍
我们是一家拥有186间分公司、7000名员工，享誉全球的创意公司，并且始终协力同心于一个共同使命：拒绝平凡！
我们深信，拒绝平凡的精神将为消费者创造出非同凡响的品牌体验！
我们率先提出了整合营销的全蛋理论，并购多家整合营销领域的知名公司。
我们拥有全球最大且最深入剖析品牌的工具——BAV品牌资产评估理论和数据库，与时俱进不懈追踪品牌态势。
我们是第一个进入中国的外资广告公司，目前在大中华区拥有北京、上海、广州、香港和台北等五间分公司。
我们与集团旗下的伙伴机构一起，勇猛精进共同实践着“拒绝平凡”这一独特的哲学，其中包括：尚扬媒介、博雅公关、凯维公关、伟门直效行销、朗涛标识设计和博勤线下活动等。
我们是反平凡主义者，是忠实于这份信仰的虔诚信徒，我们热爱自己的事业。
我们是行业中的佼佼者，2010年获得纽约艺术指导协会（ADC）年度奖的2010年度广告公司集团（Agency Network of the Year）大奖、纽约广告节共获得9个金奖、13个银奖和数十个铜奖及入围奖，毫无争议地拿下2010年度广告公司集团（Agency Network of the Year）大奖、在2010年嘎纳广告节上获得49座狮子奖
更多信息，欢迎浏览公司网址：http://www.yr.com
我们深信，拒绝平凡的精神将为消费者创造出非同凡响的品牌体验！
我们率先提出了整合营销的全蛋理论，并购多家整合营销领域的知名公司。
我们拥有全球最大且最深入剖析品牌的工具——BAV品牌资产评估理论和数据库，与时俱进不懈追踪品牌态势。
我们是第一个进入中国的外资广告公司，目前在大中华区拥有北京、上海、广州、香港和台北等五间分公司。
我们与集团旗下的伙伴机构一起，勇猛精进共同实践着“拒绝平凡”这一独特的哲学，其中包括：尚扬媒介、博雅公关、凯维公关、伟门直效行销、朗涛标识设计和博勤线下活动等。
我们是反平凡主义者，是忠实于这份信仰的虔诚信徒，我们热爱自己的事业。
我们是行业中的佼佼者，2010年获得纽约艺术指导协会（ADC）年度奖的2010年度广告公司集团（Agency Network of the Year）大奖、纽约广告节共获得9个金奖、13个银奖和数十个铜奖及入围奖，毫无争议地拿下2010年度广告公司集团（Agency Network of the Year）大奖、在2010年嘎纳广告节上获得49座狮子奖
更多信息，欢迎浏览公司网址：http://www.yr.com