IVD Marketing Manager 市场经理
赛沛(上海)商贸有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:医疗设备/器械
职位信息
- 发布日期:2012-09-07
- 工作地点:上海-徐汇区
- 招聘人数:2
- 工作经验:一年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:医疗器械市场推广 市场/营销/拓展经理
职位描述
Clinical Diagnostics Marketing Manager, China
Job Description:
The Clinical Diagnostics Marketing Manager will lead the commercial launch and promotion of Cepheid’s GeneXpert Systems and Xpert assays in China. The individual’s longer-term objective will be to develop and execute a successful commercial growth strategy for Cepheid’s molecular diagnostics program in China, as well as to cultivate a strong relationship with KOL’s and to train and support end users
This is a high profile position that will interact across the entire organization and with the potential of building a Marketing team in the next 2-3 years.
Responsibilities:
Develop and execute overall diagnostics business strategy for the GeneXpert System and Xpert MTB/Rif for a successful commercial launch
Establish product and price strategy programs which are in alignment to the China market and competitions in the market place
Provide training and support to distribution partners to ensure effective product positioning
Support government tenders and programs for MTB/Rif
Manage business and product build forecasts
Cultivate relationship with KOL’s in the clinical lab and the clinical/physician segments
Manage trade shows and events for the successful launch of Cepheid’s products and to increase market awareness of our brand name and technology
Required Knowledge, Skills, and Abilities:
3-5 Years experience in Sales/Marketing Diagnostics or Pharmaceutical industry
Undergraduate degree in Life Sciences, advanced degree preferred
Excellent English, computer and presentation skills
Travel up to 30%, this position is based in Shanghai
Multi-tasking and self driven
该职位男士优先
Job Description:
The Clinical Diagnostics Marketing Manager will lead the commercial launch and promotion of Cepheid’s GeneXpert Systems and Xpert assays in China. The individual’s longer-term objective will be to develop and execute a successful commercial growth strategy for Cepheid’s molecular diagnostics program in China, as well as to cultivate a strong relationship with KOL’s and to train and support end users
This is a high profile position that will interact across the entire organization and with the potential of building a Marketing team in the next 2-3 years.
Responsibilities:
Develop and execute overall diagnostics business strategy for the GeneXpert System and Xpert MTB/Rif for a successful commercial launch
Establish product and price strategy programs which are in alignment to the China market and competitions in the market place
Provide training and support to distribution partners to ensure effective product positioning
Support government tenders and programs for MTB/Rif
Manage business and product build forecasts
Cultivate relationship with KOL’s in the clinical lab and the clinical/physician segments
Manage trade shows and events for the successful launch of Cepheid’s products and to increase market awareness of our brand name and technology
Required Knowledge, Skills, and Abilities:
3-5 Years experience in Sales/Marketing Diagnostics or Pharmaceutical industry
Undergraduate degree in Life Sciences, advanced degree preferred
Excellent English, computer and presentation skills
Travel up to 30%, this position is based in Shanghai
Multi-tasking and self driven
该职位男士优先
公司介绍
Cepheid是一家领先的分子诊断公司,致力于研发、生产、销售精确易用的分子诊断系统和试剂盒,改善当前医疗状况。Cepheid将高度复杂而耗时的手工操作自动化,让各种规模的实验室更好地运行复杂的微生物基因测试和遗传病基因测试。Cepheid凭借强大的分子生物学平台,专注于最需要准确、快速和可为临床诊断提供依据的检测结果的应用领域,如传染病和癌症防治领域。
联系方式
- Email:cepheidchina@cepheid.com
- 公司地址:地址:span北京