数字营销策划总监
广东凯络广告有限公司上海分公司
- 公司规模：500-1000人
- 公司性质：外资（欧美）
- 公司行业：广告
职位信息
- 发布日期：2017-04-19
- 工作地点：上海-黄浦区
- 招聘人数：若干人
- 学历要求：专业培训
- 语言要求：普通话 英语
- 职位月薪：3.6-5万/月
- 职位类别：市场/营销/拓展总监 广告客户总监/副总监
职位描述
职位描述：
We are looking for Digital Planning Directos for our group. Following is the job description,
DESCRIPTION
The Digital Planning Director (DPD) is the senior-level thought leader for digital media at Carat China. S/he is responsible for ensuring the highest quality strategic approach for the client
Working very closely with the planning teams, the DPD is responsible for increasing the quality, depth and sophistication of digital media plans and buys. In addition, the DPD must ensure that all agency personnel are equipped with the latest knowledge and understanding of the digital media market in China. Finally, the Digital Planning Director will work closely with agency leadership to develop capability in emerging disciplines across bought, owned and earned media.
This role requires an innovator with an enthusiastic passion for the digital media space in China. They will need the ability to manage a broad yet detailed understanding of industry trends, predict the future and deploy this knowledge across the agency. They will need to multi-task and be able to frame projects quickly, synergize inputs across multiple sources and be able to create new solutions efficiently where none may yet exist.
RESPONSIBILITIES AND EXPECTATIONS
· Train and mentor digital strategists (embedded into to client service teams) in best practices for digital media planning and implementation
· Identify new opportunities to service Kraft across the spectrum of digital touch points and develop a plan to build a plan to build these capabilities
· Provide leadership & perspective on key digital effectiveness measurement resources
SKILLS / EXPERIENCE / REQUIREMENTS
· 6+ years of experience in Digital / Strategic Planning; most likely to have come from full-service digital agency background with a strong blend of understanding the creative use of digital media.
· Fluent in English and Mandarin highly desired
· Comprehensive knowledge of the business and strategic impacts of digital marketing, including but not exclusive to digital media, creative technologies, data analytics methodology and tools, SEM, online video, eCRM, mobile media, website development, content/application development and emerging media platforms
· Experience in working on integrated marketing programs, with an understanding of how digital can build off of other media channels
· Proven success in identifying, activating and measuring breakthrough digital media opportunities
· Proven track record on great client service skill
Personal Traits
· Innovative & Analytical
· Collaborative / Inspires others, motivates great thinking
· Demonstrated ability to work within limited structure / matrixed hierarchy and "influencing without authority"
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We are looking for Digital Planning Directos for our group. Following is the job description,
DESCRIPTION
The Digital Planning Director (DPD) is the senior-level thought leader for digital media at Carat China. S/he is responsible for ensuring the highest quality strategic approach for the client
Working very closely with the planning teams, the DPD is responsible for increasing the quality, depth and sophistication of digital media plans and buys. In addition, the DPD must ensure that all agency personnel are equipped with the latest knowledge and understanding of the digital media market in China. Finally, the Digital Planning Director will work closely with agency leadership to develop capability in emerging disciplines across bought, owned and earned media.
This role requires an innovator with an enthusiastic passion for the digital media space in China. They will need the ability to manage a broad yet detailed understanding of industry trends, predict the future and deploy this knowledge across the agency. They will need to multi-task and be able to frame projects quickly, synergize inputs across multiple sources and be able to create new solutions efficiently where none may yet exist.
RESPONSIBILITIES AND EXPECTATIONS
· Train and mentor digital strategists (embedded into to client service teams) in best practices for digital media planning and implementation
· Identify new opportunities to service Kraft across the spectrum of digital touch points and develop a plan to build a plan to build these capabilities
· Provide leadership & perspective on key digital effectiveness measurement resources
SKILLS / EXPERIENCE / REQUIREMENTS
· 6+ years of experience in Digital / Strategic Planning; most likely to have come from full-service digital agency background with a strong blend of understanding the creative use of digital media.
· Fluent in English and Mandarin highly desired
· Comprehensive knowledge of the business and strategic impacts of digital marketing, including but not exclusive to digital media, creative technologies, data analytics methodology and tools, SEM, online video, eCRM, mobile media, website development, content/application development and emerging media platforms
· Experience in working on integrated marketing programs, with an understanding of how digital can build off of other media channels
· Proven success in identifying, activating and measuring breakthrough digital media opportunities
· Proven track record on great client service skill
Personal Traits
· Innovative & Analytical
· Collaborative / Inspires others, motivates great thinking
· Demonstrated ability to work within limited structure / matrixed hierarchy and "influencing without authority"
职能类别： 市场/营销/拓展总监 广告客户总监/副总监
公司介绍
Carat凯络
凯络（Carat）是数字媒体和多元化媒体解决方案的领导者。凯络（Carat）成立于1968年，从那时起，凯络（Carat）就与许多全球领先品牌合作。到现今，员工遍布80多个国家，人数达5,000多名。今天的数字科技已经创造出了一个复杂的媒体环境，凯络（Carat）的任务就是重新定义媒体价值，帮助客户建立包含购买的、自有的和口碑媒体的整合沟通模式，有效地做好品牌发展。
我们多次赢得海内外的奖项，包括中国广告协会颁发的“2013年度最有影响力的广告公司”和央视于2012年颁布的“优秀代理公司奖”。
我们正重新定义一个媒体代理公司可以给客户带来的商业价值。
凯络的企业文化不被陈规所捆绑。而我们所追寻的是睿智、有激情、有动力，并有能力将企业愿景化为现实的优秀人才。
如果你相信你可以为我们的企业带来改变，如果你也正在找寻一个充满活力的工作环境，那么欢迎加入凯络大家庭。
凯络（Carat）是数字媒体和多元化媒体解决方案的领导者。凯络（Carat）成立于1968年，从那时起，凯络（Carat）就与许多全球领先品牌合作。到现今，员工遍布80多个国家，人数达5,000多名。今天的数字科技已经创造出了一个复杂的媒体环境，凯络（Carat）的任务就是重新定义媒体价值，帮助客户建立包含购买的、自有的和口碑媒体的整合沟通模式，有效地做好品牌发展。
我们多次赢得海内外的奖项，包括中国广告协会颁发的“2013年度最有影响力的广告公司”和央视于2012年颁布的“优秀代理公司奖”。
我们正重新定义一个媒体代理公司可以给客户带来的商业价值。
凯络的企业文化不被陈规所捆绑。而我们所追寻的是睿智、有激情、有动力，并有能力将企业愿景化为现实的优秀人才。
如果你相信你可以为我们的企业带来改变，如果你也正在找寻一个充满活力的工作环境，那么欢迎加入凯络大家庭。