上海招聘

职位描述：
Job Purpose:
To continue to upgrade, establish and effectively promote Carat's Redefining Media proposition through strategic input across Carat’s clientele and new business pitches. This role requires the consummate self-starter. No two projects are the same. They will need to multi-task and be able to frame project objectives quickly, synergize rationale across multiple research sources or create new ones where none exist and develop solutions efficiently.

Key Responsibilities:
1. Manage the integrated communication planning process across all assigned clients – on a project and campaign level as needed – including briefing, planning, activation, agency integration and measurement, especially:
a) Refining project objectives through question-driven meetings with clients & planning teams
b) Taking basic footprints & portraits and making more robust
c) Ensuring each idea is rooted in consumer insights and evaluating plans for strategic quality
d) Presenting and illuminating the communications plans including the roles of select media and consumer communications vehicles to partner agencies and other stakeholders
2. Work closely with planning teams on syndicated research and insights to understand target customer groups and their consumer journey; design and conduct primary research along with insights team as needed and guide client research
3. Model best-in-class processes and approaches for insight generation and strategy development for assigned teams
4. Act as a senior Carat resource for key clients and set long term vision for client activation & media mix
5. Serve as Carat thought leader on strategy and trends in integrated communication planning
6. Be a lead resource for agency business development
7. Coordinate Convergence Planning training and deployment including mentoring Specialists and working with Champions, facilitating workshops and regular Strategy Reviews
8. Prepare and share case studies of best work

Qualification
? At least 8 years’ experience in Research / Strategic Planning / Account Planning / Brand Management
? Fluent in English and Mandarin highly desired
? Exceptional research understanding (qualitative/quantitative)
? Innovative
? Synthesizes thoughts
? Analytical
? Proven success in identifying, activating and measuring breakthrough media opportunities
? Collaborative / brings together internal and external players and client agencies
? Inspires others, motivates great thinking
? Doer
? Demonstrated ability to work within limited structure / matrixed hierarchy and “influencing without authority”
? Perceptive
? Infrequent travel may be required 举报 分享

Carat凯络

凯络（Carat）是数字媒体和多元化媒体解决方案的领导者。凯络（Carat）成立于1968年，从那时起，凯络（Carat）就与许多全球领先品牌合作。到现今，员工遍布80多个国家，人数达5,000多名。今天的数字科技已经创造出了一个复杂的媒体环境，凯络（Carat）的任务就是重新定义媒体价值，帮助客户建立包含购买的、自有的和口碑媒体的整合沟通模式，有效地做好品牌发展。

我们多次赢得海内外的奖项，包括中国广告协会颁发的“2013年度最有影响力的广告公司”和央视于2012年颁布的“优秀代理公司奖”。

我们正重新定义一个媒体代理公司可以给客户带来的商业价值。

凯络的企业文化不被陈规所捆绑。而我们所追寻的是睿智、有激情、有动力，并有能力将企业愿景化为现实的优秀人才。

如果你相信你可以为我们的企业带来改变，如果你也正在找寻一个充满活力的工作环境，那么欢迎加入凯络大家庭。