上海招聘

职位描述：
Position Title: Digital Manager
Report To: Senior Digital Manager
Department: Marketing
Location: Shanghai

Main Responsibilities/工作职责
1. Support to big data operation - aggregation, analysis and activation
- Understand consumer data is one of the most valuable brand assets for future growth
- Data collection from online (T-mall FS + T-mall B + JD POP), offline (mainly campus) and also brand marketing campaigns as a supplementary way
- Data analysis via internal hub & external tools to acquire in depth insights & findings
- Data activation – including modelling and segmentation, to run regular CRM program
- Share monthly data report and ad hoc deep dive to whole team to trigger discussion about planning and operation optimization

2. Manage brand consolidated digital calendar development and adjustment
- Work closely with brand marketing teams to cascade brand strategy to digital platform
- Understand digital trend, digital behavior and competitor development; lead agency to manage excellent execution
- Proactively manage and work with agency to monitor, and maximize the ROI
- Review campaign performance and generate learnings

3. In charge of brand owned social media & EPR campaigns
- Develop annual social strategy
- Work with agency to cook social content for both NIVEA and NIVEA MEN brand WeChat & Weibo official accounts
- Enable digital agency to catch up social trend and socialize brand content
- Manage to generate monthly social analysis and reports
- Work with brand marketing team and lead agency to maintain and update the website according to marketing activities
- Lead brand EPR campaigns and create ‘Influencer’ strategy and implement influencer activity

Qualification & Experience/职位要求
- 3 to 5 years working experience in digital marketing field;
- Experience in international FMCG company;
- Strong digital mindset and project management skills;
- Fluent English and Mandarin. 举报 分享

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.